Wenzhou Shoes Export Average Price: A Pair Of 6.16 US Dollars &Nbsp; Export Overall Trend Is Good.

according to Wenzhou According to the latest data from the entry-exit inspection and Quarantine Bureau, the average export price of footwear products in Wenzhou from 1 to August was $6.16, an increase of 22.22% over the same period last year. But most Shoe enterprises In the case of export volume and price rise, corporate profits have not increased, and exchange rates, prices and labor costs have made business harder and harder.

Export unit price rise

Data show that 1-8 months, Wenzhou footwear products passed the inspection and quarantine qualified export 76 thousand and 600 batches of 540 million pairs, 3 billion 327 million U.S. dollars, the number and value of goods increased by 7.13% and 23.65%, respectively, and the average export price was $6.16, of which 7 and August average price of 7.32 U. S. dollars.

Zheng Shili, Party Secretary of Jindi Group Co., Ltd. revealed that in the 1-7 month of this year, the export volume of Jin Di reached US $85 million 230 thousand, an increase of 33.8% over the same period last year, of which the export volume to the EU market increased by 38% compared with the same period last year. Zhu Jianyong, chairman of Jindi group, said that the main product of export is fashion women's shoes priced at a pair of about 10 dollars. The export volume is expected to reach US $150 million this year, an increase of about 30% over last year.

　 No increase in shoe business profits

Although the export volume of footwear, especially the export unit price, has increased considerably, most enterprises have indicated that profits have not risen or even declined. What causes the current situation?

Zhou Yaohua, deputy general manager of Dongyi shoes industry Co., Ltd. told reporters that the increase of export shoes unit price did not keep up with the increase of cost. "At present, the" three mountains "that are pressing the export of enterprises are exchange rate changes, the two is the increase of raw materials, and the three is labor cost. He said, "the exchange rate has changed greatly, the raw material is much higher than the export unit price increase, and the labor cost has increased by more than 20% per year, which has squeezed the profit margins of enterprises."

Pan Jianzhong, general manager of gigantic group, said that some of the increase in exports has been spent on cost. Administration With the support of stable orders, some profit margins can be retained, and the problems faced by SMEs will be even more serious. Chen Ruze, general manager of Charlie footwear industry, admitted that there is no profit in making shoes now.

According to industry sources, the export of footwear products needs a series of testing and inspection, and these expensive testing costs are paid by production enterprises. "EU countries continue to introduce new trade protection measures, and now even some raw materials are required to be tested." Zhou Yaohua said.

　　 The overall export trend is good.

It is understood that at present, Wenzhou has 151 footwear export countries, of which the first is the EU, followed by the United States, Germany and Russia. Although the EU market has led to a decline in demand for footwear in Wenzhou due to the overall economic development, the overall trend of footwear exports in Wenzhou this year is still good.

Xie Rongfang, executive chairman and Secretary General of Wenzhou shoe leather industry association, told reporters that the increase in the unit price of footwear exports indicates that the added value of footwear in Wenzhou has increased. Although the growth rate of export volume has obviously slowed down this year, the whole state is still healthy. In 2010, the total export volume of footwear in Wenzhou was 3 billion 740 million US dollars. In the first 8 months of this year, it had already exceeded 3 billion US dollars, so long as the enterprises did well in the brand, quality and style, the market still had bright prospects.