2011 China Fashion Alliance Fashion Release: Chinese Fashion Voice Production

It was the first time in Shanghai in 2010.

Fashion industry: dialogue and interaction between upstream and downstream industries

This release is a collection of leading textile and garment brands and enterprises at home and abroad, such as the ambition group featuring cold resistant fabrics, the famous day textile with high-grade jacquard fabrics, the Dan Mao textile industry recognized by women's fine wool spinning, the Haitian material famous for its scientific and technological innovation, and the leading global Austria Lan Jing group, which is made of high-tech textiles.

As representative brands in different categories and fields of textile and garment industry, they will rely on the platform of China Fashion alliance to jointly shape China's textile and garment industry.

The focus of the industry is the launch of the "youth designers promotion plan".

Nearly 20 young designers, such as Zhang Chi, Jiang Ling, Chen Lan Lan, Hua Gao Feng, Zheng Tong, Ding Ning & Xu Yanhui, Yang Beizhi, Yin Ming, Tian Xiaotian, Liu Haicheng, Yan Ming and so on, appear on the scene. With their personalized design language, they interpret the keen perception and unique understanding of the trend.

The group of Chinese fashion alliance signing designers will debut in Shanghai, and then go to Ningbo, Guangzhou and other cities to show the value of Chinese fashion generation to industry level, consumption level and communication channels.

In the current era of fast consumption, with the short life cycle of consumer goods, "fashion" can easily be characterized as fragmented fragments and forgotten symbols.

However, the real fashion industry has a dynamic system with complete parts, overall coordination and steady operation.

With the continuous evolution of brand strategy and technology strategy in the whole industry level, fashion elements and creative ideas have gradually penetrated into the textile and garment industry from the consumer end and brand end.

Through effective platform strategy, relying on the design language and creative expression, the interaction between the upstream and downstream industry's fashion understanding and business resources interaction is strengthened, and the "group" spirit of the "alliance" is formed. It is the original intention of the Chinese fashion alliance and the value of its leading fashion release.

According to the China Fashion alliance organizing committee, the next step is to further promote the further integration of Chinese textile excellent brands and young designers, to link industrial strength with designers' group strength, to push fashion elements into the whole chain of textile and garment industry, and to penetrate more into the consumption level through the promotion of young designers.

Through the creation of "creative source", shaping the market position of "leading consumption" in Shanghai has become the key goal of Shanghai municipal government in formulating urban development strategy.

In September 17, 2008, the general office of the Shanghai Municipal People's Government pmitted the key supporting catalogue of Shanghai Industrial Development (2008) formulated by Shanghai Economic Development Commission and the municipal development and Reform Commission to the city.

Among them, one of the "producer services" is clear about the entry of "fashion industry".

This is the first time in China that the government has used this term and clearly defined its orientation as an industrial development.

As a test window of the creative economy, in October 2010, the Chinese fashion alliance reached a strategic cooperation framework agreement with the Changning District people's Government of Shanghai, and established the strategic cooperation of "1+5" (2010-2015 years) in the light of Changning District's basic strengths and the strategic planning of Donghua's fashion and creative circles.

Through platform binding, promote the spread and dialogue of multi fashions culture.

It includes the visual form as the main carrier, and the brainstorming of fashion industry, the promotion of fashion trade and the linkage between textile and fashion brands and designers. It promotes the development of fashion and creative industries in Changning and Shanghai, and promotes the construction of Shanghai fashion capital.

Around the goal of building a modern international metropolis, Shanghai should not only become a technology and economic hub, but also be a place of convergence of East West fashion culture, the source of Chinese local fashion and the leader of fashion consumption.

This is the process of pformation from a big manufacturing country to a "powerful" country, and Shanghai should shoulder the responsibility of the times.

"We can see that Shanghai is becoming the headquarters and R & D center of fashion economy, with its complete industrial foundation, strong economic climate, unique urban character and humanistic atmosphere, mature and diversified consumption culture."

Sun Ruizhe, vice chairman of the China Textile Industry Association and director of the China Fashion alliance organizing committee, responded positively to Shanghai's platform strategy: "through the integration of fashion releases, trend forums, business contacts and other fashion projects, China Fashion alliance will also build a comprehensive soft power of Shanghai fashion capital through systematic and industrial platform strategy."