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Courier Price Hideaway: Only &Nbsp For Customers, Frequent Customers As Usual

2011/11/1 12:58:00 16

express

Price increase

Is there any difference between raw and cooked?


In 2 months, 5 express prices collectively rose, and the price increase was only aimed at strangers.

Price

As usual


The express passenger said, "the number of frequent customers has not risen, but the number of customers (i.e. customers who send them a few times a year) is based on the company.

standard

Execution "


Several private courier companies have seen collective price increases, which are also analyzed by insiders, which may be a competitive strategy.


5 collective price increases in the past 2 years are mostly in the express season.

Is price rising in "looting"?


Following the price increase of Tantong, Shun Feng, Zhong Tong and Huitong, yesterday, on the official website of STO, the Huaxi Metropolis Daily saw the "client letter" of the price increase: "express in the province: 1 yuan per ticket on the original basis; cross provincial express: 1 yuan per kilogram on the original basis."


At this point, private express company "four links" (that is, Zhong Tong, Yuantong, Shentong, Huitong) completed the price adjustment within 2 months.


phenomenon


The fifth round of price rises


In September 6th of this year, Tantong started the price increase.

A month later, Shun Feng raised 2%-4% slightly.

Subsequently, Zhong Tong express and Huitong express issued a notice of increasing prices this month.


In October 29th, Shen Tong official website posted a notice. "Due to the increase in operating costs, shipping and pportation costs, the company has decided to adjust the express price from now on after the account is re calculated by the head office: the express in the province: 1 yuan per ticket on the original basis; and cross provincial express: 1 yuan per kilogram on the original basis."


The collective price hike of express companies is not without precedent.

It is understood that at the end of November 2009, the express company of Shentong and Zhong Tong announced the price increase; in 2010, around the Spring Festival, the second round of price surges hit the express industry; at the end of October 2010, the third rise in prices began; the fourth rise in March 2011; after only half a year, the yen again took the lead in raising prices and set off a fifth wave of price rises.


investigation


The treatment of strangers and acquainted guests is different.


Chengdu branch, such as Yuantong, Zhong Tong and Shentong, separately raised their prices according to the announcement of their official website. Yesterday, the West China Metropolis Daily reporter consulted a number of Chengdu express companies, and found that the price increase had to be seen first as "strangers or frequent customers".


Yuantong a courier clearly stated that "I have not been a frequent visitor, that is, a small profit but quick turnover, but the customer (that is, only a few times a year)" according to the company's new standards.


In this way, the West China Metropolis Daily reporter has also been certified in the sales department manager.

"At present, the price we announced abroad is the first 12 yuan / kg outside the province, and the weight added per kilogram is 10 yuan. This is the price after we have increased the price. For familiar customers, if we do not lose money at the original price, we will do it."


Analysis


It may be a competitive strategy.


Yesterday afternoon, the Huaxi Metropolis Daily reporter Chen Xianhong, general manager of Shentong Chengdu company, said: "we have just seen the notice of the head office, but whether the Chengdu branch is going to rise in price or not, we need to look at the situation first."


For the express industry, pport costs are also a big expense.

"Some time ago, the diesel was tight, and we queued up during the day. We also told employees that we should try to find a way to avoid traffic jams, and save a little bit!" said a general manager of a courier company.


Faced with the collective price rise of several private express companies, the industry analysis shows that this may be a competitive strategy.

"The express company has announced that it will rise, but there is an internal implementation plan to retain the old customers."


reaction


Online shop is calm, personal opinion is different.


Yesterday, the West China Metropolis Daily reporter consulted a number of online stores in Chengdu on the issue of express price increase, and shopkeeper Tao Yuan, who sells baby products, bluntly said: "for the time being, it has not had much impact. It has been a long-term cooperative relationship, and has signed a contract. The price has not fluctuated too much."


However, consumer Chen Xin (pseudonym) is not so calm.

"Do I have to send several more things to become acquainted customers before I get a discount?" Chen Xin said.


Unlike Chen Xin, citizen Zhang Dan can accept such a phenomenon.

"In general, I do not send many things, nor do I have much money, that is, more than a dollar or two, which is acceptable."


According to industry worker Wu Shifen, the express industry has a low and high season. Generally speaking, from mid September to the Spring Festival holiday is the peak season of the express industry.

However, the reporter noted that 5 times in 2 years.


Collective price increases occur mostly in this period.


Such a coincidence can not be questioned. Is such a rise in the price of "looting"?


A courier who did not want to be named also told the Huaxi Metropolis Daily that it is impossible to take advantage of the fire.

"By the end of the year, we have received millions of orders, and our couriers are simply too busy. We also hope that consumers will see a rise in prices and choose other express companies that do not have a price increase, or divert them to lighten our burdens."


 
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