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Clear Positioning Is The Key To Footwear B2C Based On The Market.

2011/11/1 14:13:00 15

At present, the increasingly fierce price war forces the gross profit margin of footwear B2C to become lower and lower, while advertising costs, labor costs and logistics costs have almost risen rigidly.

Big B2C can still find a way out through venture capital and listing, so how can the small and medium-sized electricity providers who can not get the money become a profitable electricity supplier?

Statistics show that some of China's small and medium-sized

Shoe enterprises

The life expectancy is only 2.9 years. We believe that the average life expectancy of Chinese e-commerce enterprises is estimated to be less than two years.

When most of the media spotlight focuses on big B2C, the leading electricity supplier is running wildly, and for the small and medium-sized electricity providers, the real cold winter is quietly coming.

Before facing the outside world, the new rules of Taobao mall were designed to exclude the small and medium-sized electricity providers. Li Chengdong explained that, like shopping malls with physical operations, Taobao mall was invested in large scale at the beginning of its creation, and it was understandable to accumulate its popularity for itself.

With the growing maturity of the business circle, in order to improve the image and the long-term development of the mall, we should exclude some brands with weak brand influence, poor quality and low service quality, so as to provide consumers with a more comfortable shopping experience.

market

The objective requirement of the rule is not related to crowding out, or even to Taobao's direct charge from the electricity supplier department.

It can be seen that the clear positioning of products is the key to B2C for small and medium sized footwear, and footwear with huge volume.

B2C electricity supplier

In comparison, the small and medium sized electric providers can only keep their own positions in the fierce market competition by playing special cards, establishing their own brands and launching special products.

It is pointless to compete with the big electricity suppliers on similar products in the face of slump and fierce competition in the electricity supplier market.

Many small and medium-sized businesses complain about the low price and high cost of Taobao, but these factors are largely determined by the market rules, and are not directly related to Taobao. Even if Taobao can lower its own charging standards, the cost increase caused by other objective factors such as warehousing, logistics, manpower and so on are not controlled by Taobao.

Admittedly, in the face of such a severe economic form in the electricity supplier market, the new regulation fine tuning may be the last one of small and medium-sized footwear B2C.

Obviously, with the rapid growth of the threshold of the e-commerce industry, such opportunities are few and far between.

It also shows that the ecological environment of e-commerce is changing rapidly, and individual entrepreneurs are also vulnerable to it.