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Fashion Men'S Clothing Brand JW&Nbsp; Create Youth Tide, "Civilian Aristocracy" Not Bad Temperament.

2011/11/5 9:50:00 19

Fashion Brand Youth Chaozhou

From fashion capital, the fashion menswear brand JW of Milan, Italy, is a famous menswear brand brand founder nearly 40 years old. Joy Wesley is a hybrid of Spain and Italy, and her father is an interior designer.

In the Joy with a stubborn character from childhood, it is the passion of Spain and the elegance of ancient Rome.

For his father's reason, Joy moved to Milan, Italy with his parents in his childhood.


In 70s, Joy, which was deeply influenced by European and American rebellion, opened its first design studio in Milan.

From the very beginning, Joy established the design orientation of aristocratic advanced garments, such as Balenciaga, Viktor&Rolf, etc.

Actively involved in designing hippy and yup's street costumes, keeping pace with the trend of history.

At the beginning of the last century, JW entered the mashup era. Its style was integrated into various elements such as history, aristocracy, streets, nationalities, women, and so on, creating an elegant and soft taste and a street style.


At the same time, Joy emphasizes the creation of shopping space.

From space division to re shaping, from the architectural and decorative references of Italy to the meticulous display of small props, from clothing to lighting, props and space, the combination of tradition and modernity, and the perfect expression of the whole and the details are everywhere.

Making JW shopping like a European tour.


JW men face the urban tide of 18-28 years old.

We do not segregate consumers by occupation and age.

Instead, we are targeting our target customers with a fashion mentality: a healthy body, a positive fashion mentality, and a positive group of city trends.

The JW men's wear series emphasizes the lifestyle of the city's Chaozhou people, and creates a series of NewLife (new life) and NewJeans (new leisure) series with the urban Chaozhou as the main consumer group.


The NewLife products are mainly urban businesses: they advocate the eternal mainstream style of the atmosphere. They use more popular fabrics and fashionable techniques to deduce the classic styles of men's clothing, which are suitable for small urban white-collar workers.

Advocating a natural and fresh and free and elegant elegance, but not naive, creating a youthful tide of "civilian aristocracy" of the vulgar temperament!


The NewJeans series is dominated by the British style. It integrates the leisurely trend with the business travel series. The street elements are used in the product design, from the T-shirt to the leather to the design of the jeans, from the classic England pattern to the family badge.

Stitching from knitted fabric and woven fabric to wool and leather.

JW men's clothing embodies the elegant life of the new young aristocracy in the process of deducing history, aristocracy, streets, nationalities and women.

JW men's dress is colored through the tailoring of the body cultivation, the different fabrics, and the embellishment in the black and white grey.

The integration of "NewLife" and "Newjeans" classics in the style of local details and decoration will bring the JW style to the extreme. Everywhere, it will highlight the modern city youth's healthy, casual and free life philosophy.


 
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