Red Dragonfly Integrates Big Industry Chain By Brand

"Red Dragonfly, since its foundation, has implemented the strategy of" brand opening and cultural industry ".

When many domestic shoemaking enterprises spared no effort to focus on product sales, red dragonfly insisted on constantly implanting profound cultural connotation for its own brand in order to surpass the profit perspective.

Qian Jinbo, chairman of Red Dragonfly Group, said this to the media recently.

It is reported that in the recently announced 2007 annual list of brand names in China, Qian Jinbo, the representative of private shoe enterprises, has become the sole award winning footwear manufacturer by virtue of its influence in the domestic footwear industry.

Qian Jinbo said that brand is the most valuable intangible asset of enterprises. In the fierce competition of market economy, the sustainable development of enterprises needs brand support. Whoever has the favor of consumers will have the initiative of the market.

Whoever owns the brand favored by consumers can occupy the market.

With more than 20 years of development, China's shoe making industry has become the world's footwear processing center and sales center. At present, its annual output exceeds about 9000000000 pairs, accounting for more than 50% of world shoe output.

However, due to the low technology content and lack of independent brand, the value of domestic products is small and the reputation of the market is poor.

In October 2006, the EU imposed a two-year anti-dumping duty on leather shoes exported to China, which brought a heavy blow to the export oriented Chinese leather shoes manufacturing industry, which reflected the pain of the lack of independent brands in China's footwear industry.

Qian Jinbo thought, "distance will lead people to get closer. If we want to get close, we need to struggle.

The distance is always there, close to never stop, the Red Dragonfly Group's pursuit of ideals will never cease.

This is the red dragon Dragonfly Group's business rule in the course of many years' development.

According to his introduction, with the Chinese shoe culture as the carrier, the Red Dragonfly Group has created the first China in many countries. It has set up the first shoe culture research center in the country, and established the first shoe culture exhibition hall in the country, and published the first Chinese shoe culture dictionary.

Through years of efforts, China's shoe culture has been spread to every corner of the globe, and the red dragonfly has also pformed the shoe culture into a cultural shoe in the process of promoting the development of shoe culture, and has established a unique image for the brand.