Home >

New Attempt Of Fashion Industry O2O Mode

2012/2/29 9:00:00 313

Fashion Industry O2O Mode Attempt

As long as the user input his height, shoulder width, and other data, he will generate a model online, and then click the mouse to achieve different clothing collocation, see the effect of try out, if the user is satisfied, can also directly order online.

This kind of time-saving and labor-saving shopping really sounds good, and VC also shows strong interest.

The venture capital led by Entrepreneurs Fund has raised about 1 million 500 thousand euros for Fits.me. However, it is not only a Fits me company that has been favored, but China's fitting network has also won three rounds of investment, more than about 30000000 yuan.


"This industry has not yet had a leader, and there are still many opportunities."

CEO Yuan Wei of the show.

Yuan Wei, who has been in the RFID industry for a long time, saw the rapid development of the clothing industry when he was serving customers.

The market share of the clothing industry in 2010 is the sum of the past four years. Yuan Wei feels that the opportunity has come.

He chose to create a hit show.


Unlike the fitting screen, Yuan Wei prefers to take

Wild Joker

The show makes a platform.

He thought, "there is always a garment in a woman's closet."

This catchphrase illustrates the characteristics of women's consumption.

Women often buy another dress because they need to buy a piece of clothing.

It is women who have such a habit of consumption. In Yuan Wei's eyes, the value of the platform can be greater in the future.


"Virtual fitting technology still has bottlenecks."

Yuan Wei said.

At present, the virtual fitting can adjust the shape of the model according to its own conditions, but there are still differences. The virtual model has no way to replace the real person.

Therefore, Yuan Wei put emphasis on the collocation effect.

On the simple style page of the show, Yuan Wei emphasized the importance of prominent collocation.

The model body of the online fitting room is fixed and can not be adjusted.

But the way of wearing can be adjusted, and users can change according to their preferences.

for example

shirt

You can choose to hang around your waist or not.


"The factors that affect the effect of the collocation are all turned off."

Yuan Wei said.

In order to further highlight the collocation effect and role, the show only has the basic functions.

He believes that the effects of models can bring impulse and visual impact, and he hopes customers will consider them as their own consultants.

As a matter of fact, he has worked hard to bring together famous brand businessmen and image designers on the platform to provide clothing guidance for users.

The image designer, through cooperation with the wild show, gains the commission from the website revenue, thus arousing their enthusiasm, becoming a customer image designer and sharing fashion with customers.


"Stylist is equivalent to shopping guide, and is a professional guide."

Yuan Wei said.

He disclosed that the company has signed a contract with a training school, and the number of professional stylists will be considerable in the future.

It sounds like a win-win solution.

Stylists can train themselves through the platform of the show, and accumulate experience and gain rewards through practical cases.

And customers can have more choices on this platform, choose their satisfied image consultant, and buy satisfied clothes.

Because no girl can refuse the temptation of beauty.

At present, the construction of the hit show has basically been completed, and the website is officially launched in 2012.


In addition to the show, Yuan Wei hopes to make the company a O2O (Online To Offline) mode.

He has already started working with some famous brands in China. He has developed a system for his backstage development and put together a matching plan to provide guidance training programs for the company and provide a series of solutions according to customer needs.

In the program to provide customers, Yuan Wei found

Customer

Take a look at the statistical analysis of data, such as regular customers (customers who often buy their products) analysis.

Because through customer consumption data analysis, we can have a better understanding of customers' preferences for color, type and price.

In these analyses, Yuan Wei also understands the real needs of customers, and these needs can further optimize the show, and may even import these customer resources into the website.

"Software has started selling money, and this year it is expected to break costs."

Yuan Wei said.


What to wear tomorrow?

Yuan Wei printed his hopes for the company's future on his business card.

If one day, the show shows success.

  • Related reading

学会用微博做生意

Innovative marketing
|
2012/2/3 13:12:00
41

Clothing Business: New Marketing Communication Mode Is Coming.

Innovative marketing
|
2012/1/31 23:40:00
44

浅析服装行业中的《美学营销》

Innovative marketing
|
2012/1/26 23:58:00
124

Luxury Online Shopping "Fighting Method": A Single Loss Of Hundreds Of Thousands Of

Innovative marketing
|
2012/1/21 13:06:00
53

2012 Online Shopping Conjecture: Sales Promotion Is Still The Main Theme.

Innovative marketing
|
2012/1/21 13:02:00
74
Read the next article

"Beauty Cap" + The Perfect Combination Of Hair Styles

Although it has entered the meaning of the spring, but recently it is still cold to let people get rid of the cotton padded clothes, and the hat is an indispensable warm tool. So how to balance the warmth and makeup depends on how you match it. The different length and texture of the hair will suit different hats.