Analysis: In Recent Years, The Textile Machine Has "Fallen" To "Boom".

Since 2008, our country Sewing machinery industry It has experienced the development process from "crash" to "boom" and then gradually stabilized. In 2011, when the domestic market was suppressed and the demand for international market was rapidly released, China's sewing machine industry maintained a growth trend before and after the whole market.

From a macro point of view, production and sales data continued to grow throughout the year, but the year-on-year growth slowed down month by month. According to the China Sewing Machinery Association, in 2011, China's sewing machine industry achieved a total industrial output value of about 64 billion 300 million yuan, an increase of 16.9% over the same period last year. Among them, sewing machine products 58 billion 300 million yuan, an increase of 16.6% over the same period, an increase of 72 percentage points lower than that in 2010, and a non sewing sewing equipment product of about 6 billion yuan, an increase of 20% over the same period last year, an increase of 5 percentage points lower than that in 2010. Annual production of sewing machines 17 million 60 thousand, an increase of 6.87% over the same period, an increase of 30 percentage points lower than in 2010. Among them: 7 million 380 thousand household sewing machines (2 million 20 thousand ordinary household machines, 5 million 360 thousand multifunctional household machines), an increase of 2.9%; 9 million 680 thousand industrial sewing machines, an increase of 10.69% (including 50 thousand computer embroidery machines, an increase of 11.1%).

From the data of import and export, industry The total import and export volume has reached a record high in the past year. According to statistics from the General Administration of customs, the total import and export trade of sewing machine products and spare parts in China amounted to US $2 billion 410 million in 2011, an increase of 21.72% over 2010. Among them, exports amounted to 2 billion US dollars, an increase of 24.21%; imports of US $410 million, an increase of 4.19%; and a trade surplus of US $1 billion 590 million. Industry exports remained high throughout the year, and the monthly export volume was the highest in three consecutive months, with exports higher than US $205 million in July.

From the perspective of industry efficiency, with the increasingly fierce market competition, and by the comprehensive factors such as human cost and RMB appreciation, the pressure of business operation is increasing, and the hidden troubles of capital chain are highlighted. In 2011, the sales revenue of sewing machinery manufacturers in China above 226 scale (annual output value of more than 20 million) increased by 19.75% compared with the same period last year, while the total profit and sales profit decreased by 1.37% and 17.63% respectively. There were 19 loss making enterprises in 226 large scale enterprises, which increased by 6 enterprises over the same period of 2010. The loss amount was 140 million yuan, an increase of 179.13% over the same period last year.

Taking a comprehensive view of the development trend of the whole year, the industry has shown the characteristics of "high before and after low", "internal cooling outside hot", "volume increasing and profit decreasing", and the specific operation is as follows:

　　 Industry scale further expanded, production and marketing showed an annual growth trend.

According to the statistics of National Bureau of Statistics (chart 1.), in 2011, the production and sales value of 226 sewing machine manufacturers in China increased rapidly, and the total industrial output value reached 33 billion 445 million yuan, an increase of 17.88% over the same period of the year, 32 billion 400 million yuan in industrial sales, an increase of 16.48%, a sales income of 32 billion 600 million yuan, an increase of 19.75%, a total increase of 28 billion 600 million yuan in industrial assets, an increase of 10.43%, and an increase of 28 billion 600 million in all employees. The investment in fixed assets of the industry has increased significantly and the scale of industry has been expanding continuously.

At the same time, according to the statistics of China Sewing Association, the total number of sewing machines produced by 105 enterprises in 2011 was 16.31%, an increase of 16.31% compared with the same period last year; 7 million 320 thousand sales of sewing machines totaled 7 million 320 thousand, an increase of 11.69%, and the production and sales rate was 95.3%. Industry production and marketing indicators showed a two digit growth trend, but compared to the same period in 2010 nearly 50% growth over the same period, in 2011, the industry production and sales year-on-year growth rate dropped significantly.

　 Production and sales growth slowed down, and industry boom index continued to decline.

Under the general trend of overall growth in production and sales in the whole industry, the development of China's sewing machine industry in 2011 showed a clear trend of "before, after, and after". In the first half of the year, the industry market continued to "supply in short supply" in 2010, showing a good situation of booming production and sales. Until the end of the two quarter, with the continuous recovery of industry capacity and the gradual saturation of domestic and export demand, market demand was satisfied to a certain extent, and the supply and demand relationship of the industry was gradually balanced.

In the second half of 2011, especially after the end of the three quarter, domestic and international market demand gradually weakened, and the supply and demand of industries changed greatly. In the second half of the year, the production and sales value of China's sewing machine industry still increased, but its growth rate slowed down significantly in the first half of the year. According to the statistics of the National Bureau of statistics, the average monthly growth rate of China's 226 sewing machines above the scale of production in the second half of the year has dropped by at least 10 percentage points over that of 2010, and the production month on year growth is faster than that of the sales volume year-on-year growth. According to the statistics of China Sewing Association, the total inventory of 105 enterprises in December reached 810 thousand, an increase of 13.65% over the same period last year.

From the industry's overall prosperity index, the boom index of China's sewing machine industry showed a declining trend in 2011, declining from 130 in the beginning of January to 93.44 in December. At the same time, the industry's economic performance index also showed different degrees of decline, including sales boom index and export prosperity index have been low to alert level, and the profit climate index is down to 65.24 low, the industry development prospect is "cold".

　 Export volume is growing rapidly, and the market is "getting cold and hot outside".

Unlike the domestic market in 2010, the export market gained more attention from the domestic sewing machine enterprises in 2011. On the one hand, domestic sales, which lasted more than a year, digested all the market demand accumulated during the financial crisis. At the same time, with the end of the replenishment of international clothing market, this wave of hot sales has come to an end. In the two quarter, domestic sales declined sharply, and the average volume of domestic main dealers in the two quarter dropped by more than 40%.

On the other hand, with the weakness of the domestic market, the overseas market, which was restricted by the slow recovery of industry capacity in 2010, finally gathered the eyes of domestic sewing enterprises, and quickly replaced domestic sales as the main factor to promote the growth of the industry. According to the statistics of the National Bureau of statistics, the proportion of the export volume of 226 sewing machinery manufacturers in China has increased from 37% at the beginning of the year to 39% at the end of the year. According to the data of the General Administration of customs, the export of sewing machine industry in China remained high throughout the year, and the total foreign exchange earnings earned by US $2 billion 5 million increased by 24.21%. In March and April, the export volume of single month in 2011 was higher than that in the past month. The export volume in July increased to 205 million US dollars, creating a new record of the highest monthly export volume.

　　 market Competition intensifies, high cost engulf corporate profits

In 2011, the contradiction between the expanding capacity of sewing machine enterprises and the limited market demand was further intensified. As the market gradually changed from "in short supply" to "oversupply", the price war escalated again.

On the other hand, the continuous rise of the comprehensive operating cost further engulfed the sewing machine enterprises' meager profits. In 2011, domestic inflation continued to rise, the rising labor costs and the continued appreciation of the renminbi, and so on, increased the pressure of business operation, and highlighted the hidden troubles in the capital chain. According to incomplete statistics, the average labor cost of sewing machine enterprises increased by 15%-20% in 2011, the average cost of raw materials increased by 10%-15%, and other costs increased by an average of 10%, resulting in a 2 percentage point decrease in the profit margin of enterprises. At the same time, the total appreciation of RMB has reached 4.5%, which further weakened the price advantage of export, and some products exported to "zero profit". Continuous upward production costs directly weaken the profitability of enterprises and cause greater pressure on the sustainable and healthy development of enterprises.

According to the National Bureau of statistics, the sales revenue of 226 sewing machine enterprises increased by 19.75% over the same period in 2011, while the total profit and sales profit decreased by 1.37% and 17.63% compared with the same period last year. The total profit of the industry increased negatively from September. There were 19 loss making enterprises in 226 large scale enterprises, which increased by 6 enterprises over the same period of 2010. The loss amount was 140 million yuan, an increase of 179.13% over the same period last year. Industry production and sales growth, efficiency decline. {page_break}

　 Notable achievements in structural adjustment and concentrated resources to dominant enterprises

With the acceleration of the industrial upgrading of downstream industries such as clothing, the demand for mechanical and electrical integration sewing equipment with high efficiency, energy saving and special functions has increased dramatically. In 2011, the output of sewing machines, flatbed machines and other electrical control sewing machines in China's various sewing machine products grew significantly higher than the average growth rate of industrial output, and the adjustment process of product structure was accelerated.

According to the statistics of China Sewing Association, nearly 105 sets of sewing machines were produced by the whole plant in the industry, with an increase of 40.20% over the same period last year, an increase of far more than the average growth rate of 6.87% of the total output of the whole industry. It is estimated that the proportion of industrial sewing machines occupied by industrial control devices increased from 25% in the same period in 2010 to 27% in 2011. Especially in the mechatronics products, the production of electrical controlled high-speed sewing machine has been growing tremendously during the year. Its proportion of high-speed sewing machine has increased from 36% in the same period in 2010 to over 40% in 2011, which has greatly promoted the development of electromechanical integration in the industry. These high value-added products have gradually become the main products and new profit growth points of enterprises. From the export data, the total volume of sewing machines in China increased by 7.59% in 2011, the value increased by 23.56%, and the unit export price increased by 14.82% over the same period last year, and the export structure of products was further optimized.

As for the adjustment of enterprise structure, with the obvious change of the pulling factors of industry production and sales growth from "domestic sale" to "export sale" in recent two years, China's sewing machine enterprises further optimize their own market structure adjustment. In recent industry research, many domestic enterprises have been gradually expanding the proportion of export sales, and the proportion of internal and external sales of Shun Fa and Hui Bao has reached about 1:1; and some export oriented enterprises are also gradually expanding internal sales, balancing the export market share of enterprises, so as to ensure the healthy development of enterprises in different industries.

On the other hand, the speed of integration of industry resources is further accelerated. Take the data of the top 15 enterprises in the industry as an example. In 2011, 15 key enterprises totaled 8 billion 880 million yuan in gross industrial output value, up 23.67% over the same period last year, and accumulated sales revenue of 8 billion 950 million yuan, up 18.71% over the same period last year; the total profit amounted to 530 million yuan, an increase of 34.59% over the same period last year; the average growth rate of all index data of 15 key enterprises was higher than that of the industry average, and the total industrial output value of 15 enterprises increased from 14% in 2010 to 15% in 2011, and the concentration of industrial output increased. Compared with the negative growth of total profit in the industry, the total profit of the 15 enterprises showed a substantial increase compared with the same period last year, and the industry profits obviously concentrated on the dominant enterprises.

At the same time, resource integration and strategic cooperation between industries and enterprises have been increasing faster and faster. Take heavy machinery and Gao Lin company as an example: since the first half of the year, after heavy machinery cooperation with Gao Lin, according to the reports of two companies listed, about 700 thousand sewing machines were sold in heavy machinery in 2011, an increase of 25% over the same period last year, and the sales volume of sewing machines reached 54 billion yen (4 billion 400 million yuan), an increase of 10% over the same period last year. The profit of sewing machines reached 1 billion 450 million yen (RMB 120 million yuan) in April -9, an increase of 125% over the same period last year. And the backbone enterprises such as brothers, founder, ZOJE, Jack and other industries in 2011 also achieved a substantial increase in sales revenue and profits.