Ceng Yu: The Story Of "Investing In Women"

She or pink micro-blog celebrities drew close ties with celebrities, or actively forwarded celebrities to micro-blog and post reviews, or made surprising remarks in micro-blog.

Instead of looking for her topic, she always finds a topic.

In March 2, 2011, invited to participate

Zeng Yu did not work hard and worked hard at micro-blog. Eventually, she gained from chasing star to be pursued. Her number of micro-blog fans climbed to 1 million 400 thousand.

The fame of her company, Beijing Maple Valley Investment Limited (hereinafter referred to as "Maple Valley Investment") and Yu Yu equity investment composite fund, has also risen.

Through the micro-blog, Zeng jade has successfully portrayed itself as a strong woman in the business world. The popularity of the society is getting higher and higher. Various forums and awards ceremonies have invited her to take part in it.

CEO, Nan Li, a new entrepreneur, called Zeng Yu a "chivalrous woman".

In 2010, Chinese Entrepreneur Magazine awarded the "business Magnolia Award" to Zeng Yu. During the same period, 30 outstanding women entrepreneurs, including Dong Mingzhu, President of Zhuhai GREE electric appliance Limited by Share Ltd, Wu Yajun, chairman of Longhu real estate Limited by Share Ltd of Chongqing, director of Shenzhen HUAWEI technology limited, sun Ya Fang and Wang Xuehong chairman of Taiwan Weisheng group, were awarded the same prize.

Behind the prestige is Ceng Yuhui's dark and difficult history.

Zeng Yu kept silent about his past events and company's performance, preferring to talk about the future prospects.

Obscure growth experience

Zeng Yu was born in a military family in Chongqing. She was the third girl in the family. Her parents' favours made her relatively wild.

After graduating from high school, Zeng Yu went to university to study international trade, specifically which school and academic qualifications she received, and she refused to confide in it.

Before entering the investment circle, the background of learning is not so important. But after entering, among all the backgrounds of Peking University, Tsinghua University and returned overseas masters, Dr. Zeng's taboo is justifiable. The background of an investment company's boss will influence the judgement of the company's professionalism.

In 1996, when she graduated from University, Zeng Yu obtained a futures trader's job in an organization. She sometimes referred to "futures traders" as "stock traders". What agency would hire an inexperienced young girl to engage in such high-risk work? She also refused to confess.

But it is undeniable that graduating from college into the "stock" or "futures" industry can increase her professionalism in the investment circle.

This enviable job has worked for two years.

After two years of resignation in 1997, her resume became blurred again, and she herself did not want to talk much about it.

In 1999, she found a job as a Marketing Commissioner in a foreign company in Beijing, and became a member of the North drift family.

At that time, her life plan was from the position of the company's market commissioner to the manager and director, and then to the deputy general manager.

From the "futures traders" to the market, Zeng's career planning changed rapidly.

The job of the Marketing Commissioner did not take long. Zeng left his job and began to enter the confusion stage of finding a job, leaving his job and finding a job.

Zeng Yu forgot most of the names of many companies that used to work for jobs. The only company who remembered the name was Beijing 3721 Network Software Technology Co. Ltd., the founder of which is Zhou Hongyi.

Zeng Yu worked there for 4 months, when it was the peak of the development of the 3721 Internet company.

In the winter of 2001, 3721 Internet companies got $10 million in venture capital.

Later, 3721 was sold to YAHOO.

In the summer of 2001, when he was in the low tide of career development, Zeng Yu enrolled all of them in the "autumn 2001 EMBA project in Beijing, California branch of the State University of California".

"Hayward EMBA project" requires students to study in the United States for two months. Zeng Yu was empty at the time.

In the course class, Zeng Yu actually got some connections.

She planned to start a business with two college classmates, but failed even when the industry was not selected.

In the end, Zeng Yu did not take part in the examination of Hayward EMBA project and did not get his diploma.

Because this school experience in Beijing, Zeng jade is often labeled as "returnees".

If she is asked, she will argue that she is not "returnees". She will also be very excited to say, "I will not lie!" but those who do not know it will still consider it "returnees".

Fate depends on winning.

In May 2002, Zeng Yu was told that Sun Qiang, the managing director of the Huaping investment group of the United States, and Dan Weijian, the managing director of Xinqiao International Investment Group, were preparing for the establishment of the China Venture Capital Association (CVCA) and later renamed the China Equity Investment Association.

When he was at a loss, Zeng decided to make a plan.

In May 16th of that year, "Hua Ping investment" held a "science and technology news conference on investment in Beijing harbor" at Beijing Hotel. Sun Qiang and Dan Weijian announced the establishment of "CVCA".

The noisy gathering hall gathered together, and Zeng Yu took the opportunity to infiltrate the meeting hall.

During the meeting, she secretly approached Dan Weijian, asked for her business card, and introduced herself to the other party.

Later, with the help of Dan Weijian, Zeng jade succeeded in joining the CVCA, which changed his fate.

In CVCA, Zeng's work was mainly to coordinate meetings of directors, from early to late, sometimes to midnight.

She also needs to communicate with investors, government officials, experts and scholars at any time and invite them to give lectures.

At the early stage of preparation, CVCA was backed up by investment bigwigs, but still had no money, no field and no staff.

Zeng Yu is also a secretary of the association, but she gives himself the title of "executive director" of CVCA.

In fact, since the founding of the association, there are only directors and directors, and no executive director has ever been established.

Zeng jade quickly absorbs professional knowledge like a sponge, and expands its relationship network with CVCA like spiders.

But at this time, she could not have equal dialogue with the bigboys, and even in some public occasions, she was willing to find a sitting position.

While waiting, she looked for opportunities to communicate with the big guys.

In December 12, 2003, the CVCA year-end Carnival reception was held at Wuzhou guesthouse in Shenzhen.

That night the gangster gathered, Kuang Ziping, founder of Beijing Qiming investment company (Intel Capital director of China), Huang Jingsheng, director of the Bain Capital Investment Company (the managing director of Softbank Asia information foundation investment fund), the chief partner of Japan Softbank Asia Investment Fund, Yan Yan, President of Softbank Asia Information foundation investment fund, Wu Junping of Softbank Sai Fu investment fund (head of Asia Pacific Investment and acquisition business at the time of Cisco Systems), deputy general manager of Beijing Taihe Media Investment Co., Ltd., Tianhong, Japan's Softbank Asia Investment Director Yang Dong, and Shanghai central bridge (Ji Jian) executive director and chief executive Qian Xiaohua and other investment circles.

During the dinner, Zeng Yu, 30 years old, walked confidently among the unscrupulous, arrogant and exposed big guys, mature and experienced, without fear of stage fright.

At the end of the reception, the clever Zeng Yu left the field early and went to another five star hotel, Venezia Hotel, to prepare another private gathering for the big boys.

After the end of the reception, Yan Yan, Yu Tianhong, Yang Dong and other people jumped onto a 8 person bullet train and killed the hotel which had been arranged by Zeng Yu.

In this small gathering, Yan Yan, Yu Tianhong and Yang Dong, who graduated from Peking University, Tsinghua University, and had "returned overseas Chinese" backgrounds, were more joking with all kinds of jokes.

Among these men, Zeng Yu sat quietly and listened to their jokes.

For her, the private gathering that can get into the big guys has been a success.

Yan Yan, who successfully invested in Shanda, was an absolute star at the party. Zeng Yu was impressed by his charm.

She also likes to learn "returnees" in English to evaluate Yan Yan very "Charming", "as long as you can feel the spirit of his boss, whether it is in the financial circles or art and sports circles before MM, he is the eldest brother.

The official sitting on the stage can also speak freely.

500 thousand Entrepreneurship

At the beginning of 2005, Zeng Yu, who worked in CVCA for two and a half years, was eager to embark on the road of entrepreneurship. With the 500 thousand yuan salary earned by CVCA, she rented 200 square meters of office space in the expensive Oriental Plaza of Wangfujing in Beijing, and employed 4 staff members. Beijing Maple Valley Investment Limited was officially opened.

The company's main business is "financing intermediaries" and "financial advisers", in fact, is "intermediary", the industry likes to use "new investment bank" to beautify this company.

CVCA's accumulation of personal connections was almost the only bargaining chip of Zeng Yu.

In order to make up for his lack of professional background, Zeng Yu has a master's degree in finance from Capital University of Economics and Business, and has worked as a partner in Zhang Wentuo Zhang (Gavin Zhang).

In addition to stressing that he has served as the executive director of CVCA, Zeng Yu has intentionally and unintentionally set up the title of partner of Shanghai (Chengwei China Partners) fund.

CVCA's "executive director" and "fund partners" proved to be nothing.

It should be said that the timing of Zeng Yu's pioneering work is very accurate.

Before and after 2005, under the influence of the state's macroeconomic regulation and control policy, the small and medium-sized enterprises all over the country suffered financial pressure.

In the short run, companies in the name of investment banks mushroomed.

At the peak, there were as many as one thousand or two thousand.

Most of these companies do the same work as Zeng Yu: matching the capital side and the project side, earning commission from them, and not participating in the management of enterprises themselves.

The access threshold for financing intermediaries is very low, and the regulatory authorities did not introduce relevant laws and regulations to regulate the market.

At the very beginning of its business, Zeng believed that CVCA had the advantage of networking and could raise funds without worrying about whether it could find the right project to decide whether its company could continue to operate.

Zeng Yu began to launch the "Chinese angel investor Salon" by using CVCA's human relations organization. Ma Yun, Li Guangming, Wang Gongquan, Wang Zhongjun, Zeng Qiang, Shen Napeng, Zhang Xingsheng, Chen Dongsheng, Chen Dongsheng and Gao all actively promoted the scene of Zeng Yu.

Zeng jade screened suitable investment projects through salon.

In 2005, in an industry forum, Zeng Yu recognized the cold weather of returning to the United States.

At that time, Jing Mu returned to Beijing to create the first Technology Co., Ltd.

In November 19, 2006, WI HARPER announced the joint venture with IDG group to invest $10 million in Beijing first Technology Co., Ltd.

Two years later, Jing Mu became the husband of Zeng Yu, which is probably the most successful investment project of Zeng Yu.

At ordinary times, Zeng Yu hired private trainers to learn skiing, riding and tennis, to find common interests with successful men, and to hire personal trainers to learn the so-called celebrity subjects such as piano, drawing, yoga, makeup, cooking and so on.

These contents can be a topic for her to communicate with successful people.

Now, Zeng Yu can talk calmly with Yang Lan, Zhang Xin and Gao Hua to talk about "women's success and happiness", and also set up their own celebrities in Shu Yuan, Vogue dress and beauty, fashion Cosmopolitan and other fashion magazines.

Sad and happy life

A lawyer's fame needs a lawsuit. A famous reporter needs an article. Investors need a successful investment case.

Shen Guojun, chairman of China Yintai Investment Limited, provided her with the opportunity to become famous.

In 2004, in the southwest corner of China World Trade Center bridge, CBD East Third Ring Road, Beijing, Shen Guojun's company dug a huge pit to prepare skyscrapers.

But the next year, ambitious Shen Guojun encountered capital bottlenecks and looked for money everywhere.

Zeng Yu was informed of the information and heard Shen Guojun's contact information everywhere. He took the initiative to find the door and asked for financing services for Yintai investment.

Zeng Yu is just one of many intermediaries who want to provide financing services. Shen Guojun is not sure whether he can succeed or not.

In the process of providing financing services for Shen Guojun, Zeng Yu, in order to invest in Yintai and Shen Guojun's interests, did not hesitate to offend the capital side, and gave up the lucrative return that he might get, and won the favor of Shen Guojun.

In the end, Zeng Yu failed to raise funds for Shen Guojun, but he left room for imagination for their future cooperation.

Yintai department store under Shenguo's Military Banner later found Zeng Yu on the condition of financing demand.

On the basis of the detailed financing plan, Zeng Yu successfully invested $86 million in the investment of Yintai department to Hua Ping.

With the strength of Huaping investment, intime department store expanded rapidly, and successfully entered the main board market in Hongkong two years later.

Yintai department's successful investment case made Zeng Yu famous in the investment circle.

Since then, Zeng Yu has successfully provided financing services for South Beauty, Bisheng, Shun Chi real estate, Taihe wheat field, Guo Kang net and La Carla.

However, if these investment projects are carefully scrutinize, they are not as successful as the outside world.

For example, the investment of DH and the south of the Yangtze River, the capital side and the project side are all too busy. The process of listing in the south of the Yangtze River is blocked, and CDH investment is in a dilemma.

Zeng Yu's financing agency is to blame.

Zeng Yu did not want to talk about these items in detail on various occasions.

The outside world is curious to see how Maple Valley investment can get these projects when the financing agencies are too numerous and the investment projects are uneven. Zeng said that she has "her own way and her own way".

In November 14, 2011, Jing Mu Han created Beijing first Technology Co., Ltd. through official website certification, micro-blog announced that it had completed the third round of $30 million venture capital investment. Beijing Yi Kai Vantage Capitals Ltd acted as its exclusive financial advisor. The founder of Yi Kai capital, Wang Ran, reproduced the news in micro-blog. Zeng Yu forwarded Wang Ran micro-blog and called it "Mr. Ding's company". Wang Ran jokes that "the best consultant is at home."

Wang Ran was a circle friend who had been in Chongqing for many years.

Zeng Yu, as a financing agency, has not been able to raise funds for his company, which is strange. Besides, she also has the experience of successfully investing in Beijing Technology Co., Ltd.

In fact, in addition to the early success of several financing quotas of $1000-4500, Zeng's company has not commended in recent years. It has not even carried out such work. Instead, it has shifted its focus to the upstream of investment banks, hoping to make breakthroughs.

Upstream

Starting in 2006, Zeng Yu and two Swedes, Ludvig Nilsson, Chinese name Kong Xiangfei, and Yue Nachuan set up a US dollar composite fund to invest in the Chinese market, the jade fund.

Kong Xiangfei is the founder of Jade Alternative Investment Advisors, Shanghai, called "jade investment". The jade fund is a fund project for the operation of Pu Yu, and Zeng Yu is a partner of directors.

Kong Xiangfei is a very interesting partner.

In 1976, he was born in Goteborg, Sweden. He liked Chinese food from childhood. He was very interested in Sun Wukong. So he began to learn Chinese from high school.

In 1995, Kong Xiangfei studied international relations at Gothenburg University. In 1996, he stopped school for a year to start a backpacker in China.

In 1998, at the age of 22, he returned to Beijing Normal University to learn Chinese. Then he got the job opportunity of the Swedish Consulate in Shanghai.

In 2000, he resigned from the age of 24 and went to the UK for further studies. He received a double bachelor's degree in Chinese and management from University of London and the London School of economics and political science. He worked in Roland Begg and PWC.

In 2004, at the age of 28, Kong Xiangfei returned to Shanghai, China, and founded the capital investment in 2005.

It has all the advantages of Kong Xiangfei that he can work in Chinese, typical white faces, and limited experience in foreign companies.

In addition, the investment in jade can not be avoided by "returnees": in 2007, Sun Dayi, MBA of Stanford University, Nankai University and Nankai University, joined in 2009; Tsinghua University, Bachelor of electronic engineering and University of Chicago MBA, joined as managing partner and managing director.

This further strengthens the professionalism of the investment management of Pu Yu.

In September 16, 2007, China's first private equity fund association (CPEA) was formally established in Tianjin. Wu Xiaoling, deputy governor of the people's Bank of China, served as an adviser to the association. Zeng Yu, deputy secretary general, is very good at this job.

Sequoia Capital China fund founder and executive partner Shen Napeng, Bohai Industrial Investment Fund Management Co President Li Xiangsheng, Ding Hui investment management company chairman Wu Shangzhi, CITIC Capital Holdings Limited President Zhang Yichen, Hongyi Investment Co., Ltd. President Zhao Linghuan and other industry bigwigs are important positions in CPEA.

In the development of RMB Private Equity Fund, CPEA played a great role in promoting the formulation of policies and methods.

Zeng Yu said that they had to "actively communicate and lobby with the relevant ministry of Commerce, foreign exchange administration, SAIC or the NDRC".

Because of the frequent participation in this kind of work, Zeng's negotiation skills are becoming more and more proficient, and the development of RMB funds can be seen more clearly.

In September 17, 2009, the Shanghai and Shenzhen stock index doubled, and the gem finally came.

The 35 member committee of the China Securities Regulatory Commission's first gem issuance examination committee formally met to examine IPO applications of 7 enterprises including Beijing Shenzhou taeyue software and Qingdao special.

The result of the meeting is that 7 enterprises have "conditional approval".

The gem has become a new financing channel for small and medium-sized enterprises, providing a clear exit channel for venture capital.

RMB funds have become hotter.

At the end of 2009, Zeng Yu and his partner Li Ye were preparing to set up a composite fund of "Yu Yu equity investment" with a scale of 1 billion yuan. The investors were mainly guided by the rich family, entrepreneurs and local governments in China, and the investment period was "7+2".

This fund is called "the first RMB composite fund set up by the domestic investment consultant company" by the industry.

Partner Li Ye, master of mathematical statistics, Harvard University, master of finance, Boston College. This background is what Zeng Yu likes and can make up for her short educational background.

From the beginning of 2007 to the end of 2010, Li Yeceng served as chairman and chief risk officer of Vision Investment.

Yuan Fu investment is a strong fund management company of hedge fund (HFOF) in Hongkong.

However, Li Ye soon split up with Zeng Yu. In 2011, he found his partner, Ke Tao, who founded Shenzhen Jinsheng Asset Management Co., Ltd. in Shenzhen, and founded the Jinsheng RMB equity investment composite Fund (FOF).

Whether they are investing in business or making micro-blog, Zeng Yu likes to find hot spots.

Financing intermediaries, VC, US dollar composite funds, and RMB composite funds become what the current market hot spot is, whatever they have, such as talents, funds and channels.

Can this bet style of work support the development of Zeng's career? There is no answer now.

But it is a kind of torment to act in accordance with his character.