Textile And Apparel Brand Positioning Tracking Weekly: March Autumn And Winter Orders Will Be Acceptable.

This week (March 19th -3 23), the market downturn, the overall trend of the textile and garment sector is relatively low, weaker than the market, plate index fell 2.69% this week, of which the textile sector and the clothing sector fell 1.66% and 3.50% respectively.

According to the performance of the stocks, Xun Xing shares in the textile manufacturing sector achieved better returns, up 5.98%, leading the whole sector, while the rest of the shares showed a weak performance. After the previous week's leading industry, the shares declined by more than 10%.

Garment home textile plate this week

Industry view: compared with the 2012 spring and summer order, the growth rate of orders in autumn and winter has not been significantly reduced, but it has decreased slightly compared with the order of autumn and winter in 2011, and the price increase has also been reduced to a certain extent, reflecting the post cyclical characteristics of clothing as consumption.

We believe that in the short term, the order data will release investors' concerns about the growth of clothing consumption in the future. After the early increase and the recent adjustment, we will have the opportunity to repair the valuation for the two time. The recommended clues still follow the perspective of high growth + undervaluation.

Next, it is suggested that we should pay attention to the sales data of clothing business in key shopping malls in the country in March, and whether there will be a marked recovery after the downturn of 1-2 months.

Textile sub industry, which we hint at last week in export related stocks, Xun Xing shares

Clothing retail statistics in February were not ideal: affected by the uncomparable factors such as the Spring Festival, the retail sales of clothing commodities decreased by 8.55% in the same period in February 2012. Apart from the uncomparable factors such as the Spring Festival, the sales volume of clothing retail sales of all the major retail enterprises in the whole country increased by 6.10% in 2012, 1-2, compared with the same period in 2011, a decrease of 22.13 percentage points, a new low in the past 5 years.

"Grass root data": Beijing billion in December 2011

"Brand tracking theme": We tracked seven wolf 2012 spring summer style, its main style this year, including the general printing style and so on.