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Wang Lijuan: The History Of "Good Girl"

2012/4/12 17:53:00 51

ClothingEntrepreneurshipCollege Students' Entrepreneurship

Wang Mingjuan, who just graduated from university last year, is now the owner of a clothing store.

Since its opening for more than 8 months, it has experienced difficulties that no one has come to visit. Now the store has been able to operate steadily.

The debt of 300 thousand yuan, and the pressures of starting a business alone, make this "obedient girl" who has been living under the wings of her parents learn to be strong and mature.


Realistic white-collar dreams are hard to come round


Wang Mingjuan is a native of Shijiazhuang. She has always been a "good girl" in her family since childhood.

She told reporters that in order to take care of her parents when she was in high school, she also rented the house nearby the school.

After going to college, Wang Mingjuan left his parents and had a collective life with his classmates.

Only when she is with a very familiar friend will she have a lively aspect.


Wang Mingjuan didn't do any part-time jobs at college. Like many female students, she dreamed of finding a good job after graduation, entering a big company, having a desk and living a nine to five life.

At the beginning of 2011, Wang Mingjuan, who was about to graduate, threw a lot of resumes at the big and small recruitment meetings, but never found the right job.


Go out of school and start business.


It was April 2011, and one day Wang Mingjuan went to buy a two-year-old nephew with her sister-in-law.

clothes

On the Qingyuan street, a "Shuai bean" clothing store suddenly came up with the idea of joining the brand.

Wang Mingjuan was an activist. He told his parents when he got home.

"My parents used to be a small business. They could understand the business opportunities and gave me some advice."


With the support of his parents, Wang Mingjuan felt more confident, and then went to the store to learn from his teacher.

After more than a week of study, Wang Ming began to roam around the streets looking for storefront.

"Zhongshan Road is afraid to find there, one is afraid of demolition, the two is a good store can not afford to rent."

After running for more than half a month, she found a shop on the first floor of Ning'an Road Primary School.

"Surrounded by residential areas, next to primary schools and a hospital, there are plenty of tourists."

In June 20th, with the help of family members, Wang Mingjuan's "Shuai Dou" dress store opened, and she opened shop on the Internet.


Holding on is hope.


When the shops opened, the pressure also came.

Wang Mingjuan said that this little clothing store poured into the savings of their parents for the rest of their lives.

Shop decoration spent four thousand or five thousand yuan, to join the need for 20 thousand Commission, all in the store

clothing

It cost more than ten million yuan.

Now Wang Mingjuan has borrowed nearly 200 thousand yuan from her parents. In order to relieve her parents, she jokingly said, "even if you are a dowry."


Opened at the end of June.

Couture

In the three months from July to September, "losing money every day".

"Sometimes there are not even one customer a day."

Just when Wang Mingjuan was skeptical of his choice, the elder sister of the adjacent clothing store urged her: "the most important thing is to stick to it. Don't run without anyone. This shop will be good for two or three years."

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When no customer comes to the door, Wang Mingjuan will practice to write down which type of clothing the tall children are wearing and what kind of clothing they put on it.

With the support and guidance of her elder sister, she gradually got used to this "boil" day.


In October, Wang Mingjuan finally saw the hope that a total of 8000 yuan clothing was sold in a month, making a profit of more than 4000 yuan.

"There is a sense of great turning."

This month not only has Wang Mingjuan gained the first pot of gold, but also enhanced her confidence. "I have to keep on doing it."


After running for four or five months, Wang Mingjuan saw the state's small loan policy for self starting students in the newspaper, began to sort out all kinds of formalities, borrowed 100 thousand yuan interest free loans, and began to expand the volume of purchase, and did the whole size of clothes.

Wang Mingjuan now has nearly 300 thousand yuan in debt on her shoulders, but she still has confidence in the future of the shop.

"As long as we can persist in these years, the situation will be very optimistic."


Independence is the most important lesson for universities.


Wang Mingjuan said that what she wants to do now is to cultivate the integrity of storefront and make the best service.

During the interview, a more than 30 year old lady came to buy clothes for her son.

The standard of Wang Mingjuan standing when communicating with customers is sweet and considerate.

When customers pick up their clothes, they dress their clothes, invoice, swipe their cards, and hand them their clothes and bank cards to the customers' hands.

Ms. Zhou said that Wang Mingjuan had a good service attitude and would visit her next time.

The reporter asked Wang Mingjuan whether it was a pity to find a job that was compatible with her profession after graduating from college. Wang Mingjuan answered that for four years in college, she had learned more about self-reliance, self-improvement and human life.

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