Mao Ruixiang: I Don'T Want To Admit Defeat.

Mao Ruixiang: general manager, Jinjiang Jinwei sporting goods Co., Ltd., Zhengzhou

2011 achievement: there are more than 70 Kasiron terminal outlets in Zhengzhou.

2012 planning: 80 new stores, reaching 150 terminal outlets, and 50 million sales.

The key to success lies in clear objectives, careful planning, sincere communication and efficient implementation.

Agency quotations: I am going to make a career of the West with a spirit of indomitable spirit.

My career as an agent is a combination of opportunities and challenges.

Opportunities and challenges coexist.

At present, the agent Kasiron feels more comfortable than the agent, and has been constantly collecting experience in practice.

Mao Ruixiang said in an interview.

1, for the "iron shoes" style of Cape.

Mao Ruixiang and Kasiron worked for four years. By the time today, Mao Ruixiang had more than 70 terminal outlets, which were expected to be 15 million, and the goal was successfully completed.

When asked why Kasiron had chosen Kasiron, Mao Ruixiang said, "first of all, because Kasiron has a certain market popularity; secondly, it is also a good brand of child shoes with good reputation. In Henan, it is often called" iron shoes "by customers.

2, the monthly "barbecue" conference is stirring.

In Mao Ruixiang's mind, the leader of the Kasiron brand, Ding always has a leadership style. He can acutely grasp the market trend, dare to innovate and lead.

As for the interaction with the company and the company's policy tilt, Mao Ruixiang said, "every month, the general manager of the branch office will go to headquarters to do monthly job duties. I also like this moment very much.

The rich barbecue meeting, gratifying data reporting and fierce ideological confrontation, every time I have a deep understanding of the endless development prospects of the West.

Mao Ruixiang feels that in the process of agency, the help or policy tilt of the head office is of great significance to the expansion of the agent's business. On the one hand, the strong team formed by the company's heavy capital and many preferential policies have given him a lot of support. On the other hand, Ding Zong's persistent concept of the brand has been encouraging him to fight.

3, enjoy agency pleasure, read good books and make good friends.

Mao Ruixiang has always enjoyed the pleasure of agency. He feels that acting Kasiron can make him acquainted with friends all over the country, share common exchanges, make progress together and improve himself.

Reading good books and making good friends are two great blessing in life.

"In a spirit of indomitable spirit, we can create the career of the west, and how can we see the rainbow without going through the wind and rain."

Mao Ruixiang evaluated his character and agent business in this way.

The secret of winning: brand operation and unified management.

Mao Ruixiang was originally a retailer, and then began to pay attention to the brand operation. Although Mao Ruixiang later joined Kasiron, Mao Ruixiang took up Kasiron as a big brand when he first took over. He opened several self run stores in the region, and his sales performance was good, but everything was not smooth sailing. The middle had gone through twists and turns, but Mao Ruixiang did not give up. He felt that insistence was victory.

Under the support of the head of the company and chairman Ding Canyang, the Henan branch of the company was formally established in 2011.

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Agent winning: confidence and capital adequacy

Concerning the tricks of the agency's success, Mao Ruixiang believes that the key to agency is the agent's agent.

1, unified management, consistent with headquarters

In Mao Ruixiang's view, a successful agent, after selecting the brand of the agent, must thoroughly and conscientiously understand the business model, business philosophy, brand culture, brand characteristics and market positioning of the headquarters. In strict accordance with the principle of "unification", it is necessary to establish a loyal and strong team to carry out the instructions well.

At any cost, ensure that the market of the area is consistent with the requirements of the headquarters, so that we can make full use of the favorable resources of the brand and make the brand truly become the Qian Shu of its own.

Secondly, the ways to do single store sales are as follows: first, the AD staff have a good familiarity with the goods; two, do well the image of the hardware facilities; three, choose the location of the shopping mall or shops where the popularity is strong; four, do well the goods allocation of the general agent; five, understand the brand culture, and keep communicating with the enterprises.

In addition, we should master several basic qualities: scientific and rational planning and opening up the market; learn to place scientific orders and make scientific preparations; products must focus on market demand, and all must be guided by meeting the needs of the market, so as to improve sales performance and make profits.

2, do a good job of data management system.

Shoes and clothing management is a perceptual economy. Products must follow the fashion trend. Once the product is unmarketable, we must make a prompt decision. In the "stagnation", we must start with the knife. From selling to the dead goods is your loss process. Sooner or later, we often lose less, and the new products will be faster and the volume will be higher. The volume of goods will be maximized and the profit will be maximized. At the same time, the inventory risk will be eliminated.

Therefore, regulation and purchase is also the key.

The data management system for purchase, sale and storage is also essential for scientific ordering and scientific stocking. This is also a prerequisite for a successful agent.

Generally speaking, only when we engage in brand agents can we truly understand and implement the rules of brand franchising, and strengthen the execution effect through the company's operation. We should open up the market and build the network in a planned way, so as to truly achieve the "terminal shop side" and "nanny style" terminal maintenance. We should make use of scientific ordering and scientifically stocking means to skillfully use the invoicing and storage system to avoid risks and promote sales.

Terminal wins: clear objectives, well planned, sincere communication and efficient implementation.

"Clear objectives, detailed planning, sincere communication and efficient implementation" are the summary of Mao Ruixiang's victory in the final battle. He thinks that if we want to do a good job, we must first clear the target, simply understand what we want, then lock in a goal and start planning.

The plan must consider from various aspects, suit measures to local conditions and formulate strategies according to its own reality.

Moreover, "three people must have my own teacher". Even if the plan is more detailed, it needs to communicate with the superiors and subordinates in a timely and efficient way, clarify their goals, ask others' opinions and suggestions, and communicate with them sincerely.

Finally choose the strongest and most effective way to start executing and achieve the goal consistently.

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1. Terminal introduces OA, ERP management system and competition system.

In terminal sales, Mao Ruixiang introduced the scientific management system and introduced the latest OA and ERP management system.

The company also has a post competition system, conducting performance appraisal, sales control analysis, regular weekly meetings and regular business meetings, and the whole company is developing steadily.

And scientific management can share resources and pform the "invisible" market into "tangible".

Keep abreast of terminal sales information, keep abreast of the best selling products in the market, and improve the quality of terminal channels.

2, scientific ordering, good sales promotion strategy.

At present, the leading domestic sports brands in Henan are Lining, Anta, 361 and other brands. Now they have developed subsidiary brands of children's shoes, and the competition is quite fierce. With the increase of prices and other costs this year, the overall economic environment is not good enough, so it is difficult for the sales of agents. Therefore, Mao Ruixiang believes that

Before ordering, you must count the number of stores that you sell. How many stores should be sold for each store? How many stores are needed to start the business in this season?

Under the premise of complete goods, the cost will be the lowest. Close communication between shops and stores, timely mobilization of goods, timely handling of unsalable goods, all means of capital recovery, saving unnecessary expenses!

Another way is to raise the cost, that is, strategic cost, and make some good sales promotion plans. The cost increase can create more and more benefits for the enterprise.

[outlook 2012 - Dragon Age soaring to 50 million sales target]

Mao Ruixiang has a meticulous and comprehensive plan for the company's new year. It is estimated that in 2012, the number of new stores in Zhengzhou will be 80, and will reach 150 terminal sales outlets, which is expected to reach 50 million of sales.

2012 is the year of the dragon. Mao Ruixiang hopes that 2012 will be the year of the rapid rise of the case.