ITAT Hand In Hand Sports Direct To Break The Market Pattern Of Sportswear

A few days ago, ITAT and Sports Direct signed an agreement worth 20 million pounds.

Through ITAT perfect mature sales network, Sports Direct casual wear brand will be sold in Chinese market.

The Sports Direct, founded by entrepreneur Micheal Ashley, has entered the Chinese market. It looks at the great attraction of China as the world's largest emerging clothing consumer market and its recognition of ITAT's innovative business model.

The move enables the group to take advantage of China's rapidly developing retail market and the enormous business opportunities brought by the 2008 Beijing Olympic Games.

According to ITAT sources, by April next year, Sports Direct will invest 20 million pounds as the cost of store decoration and operation funds, and make Shenzhen an operation center base.

ITAT can enjoy exclusive expertise in the design, development, sales planning, store design and brand promotion of Sports Direct in China.

Through the agreement, Sports Direct group's Dunlop, Antigua, Cariton, Donnay and other brand merchandise, through ITAT's existing and expanding retail network and expertise in China, sells its own brand goods in ITAT outlets, and develops its retail business in the Chinese mass market in the environment of commercial harmony built by ITAT.

ITAT, chairman of the board of directors of the group, said that in the near future of Beijing Olympic Games, ITAT hopes to introduce the clothes of internationally famous sports brands for the Chinese sports apparel industry in the Olympic year, widening the choice of Chinese consumers, and the strategic cooperation with Sports Direct will be a milestone for ITAT towards internationalization.

Market analysts pointed out that the cooperation between ITAT and Sports Direct has a major impact on the domestic sportswear market.

At present, there are not many sportswear brands in China, and the market is basically dominated by giants such as Nike, Adidas and Reebok. The entry of Sports Direct brand products will likely break this pattern, making the competition of sports apparel market more intense, and consumers can choose a wider range.