Girl Fashion "Populace" Japanese Style Is The Main Trend.

since Korean Edition Women's wear became popular, and the traditional teenage brands quietly faded out of the market. Since the second half of last year, some of the women's clothing brands that have dominated the maiden style have begun to appear in shopping malls. Until this year, there are still many new brands of this style of women's wear. Their common point is that the price is relative to the people. solar system The wind is dominant.

If you have entered the counters of Lok Chi, d 'zzit, One More and Jessy Line, you will find that the price of their products is generally "close to the people", a T-shirt is more than 100 yuan, and a skirt is about 400 yuan, so the price of such a single product is much cheaper than that of other brands in the same district. The responsible person said that since the second half of last year, these young girls have been stationed in shopping malls, Jessy Line's leisure, d 'zzit's Academy style, Lok Chi's pastoral style and One More's small and fresh products. These brands are targeted at the young female consumer groups between 18 and 30 years old, plus the advantage of price. This year's brand has gradually been accepted by the market, and sales performance is quite good. Among them, One More is the brand new brand of women's wear of GXG men's wear, and d 'zzit is. DAZZLE The brand of young sub line brands is just to rely on the brand influence of the original "big name" in the market and attract consumers of other age groups. This practice has long been precedent, such as the launch of 5+ brand by Ou Shi Li. This is a new way of development for some successful brands in the market. And this brand operation mode with large and small size can also be quickly accepted by consumers. It is expected that more young vice cards will emerge next and form a new trend.

Despite the good momentum, the brand is facing many problems. Insiders pointed out that the girls' consumer groups in Wenzhou are limited. Many women dress up in Wenzhou. Once they are over 25 years old, they begin to choose some brands which are mature and well known, while the purchasing power of young girls who are around 20 years old is also very limited. The Japanese style idyllic girls like Lok Ting are relatively small in Wenzhou. One More assistant shopkeeper Xiao Xue said that after the Dragon Boat Festival, the new price of the brand has already been mentioned slightly, and the style of goods will tend to be more European and American in the autumn and winter, and the price will also be higher. This gradient will also suit the needs of the local market better.