Poor Performance Of Martha Stores In UK And Management Adjustment

Recently, Britain's largest multinational.

Martha (Marks&Spencer) announced its last quarter's earnings report (April 2012 to June).

Data show that the total sales volume of Martha department store decreased by 0.7%, compared with that of last year, sales decreased by 2.8%, and general merchandise sales fell 6.8%.

Total sales in the UK dropped by 0.9%, and daily sales fell by 5.1%.

Meanwhile, Martha stores also confirmed rumors of changes in the management of the company: Kate Bostock, executive director of the general merchandise department, will leave the company in October this year.

John Dixon, the current head of the company's food area, will take over Kate.

In order to reverse the current unfavorable situation, Martha Jaeger has also created a new position of style director, and hired CEO Belinda Earl, a former Jaeger and Aquascutum group.

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It has a history of 126 years and is the largest multinational business retail group in Britain.

In the UK, 600 branches have been opened in all cities and regions in the UK, and 285 branches have been opened in 40 countries and regions around the world.

In 2008, Martha stores opened the first branch in mainland China in Shanghai.

Looking at its development for more than 100 years, we will find that Martha's department store has been constantly innovating, and has repeatedly triggered revolutionary changes in the department store industry.

From the development process of Martha department store, it is easy to find that customer service has always been very attentive.

It includes setting up a coffee shop in the shop to provide customers with inexpensive and inexpensive food - a service that has so far been loved by many consumers.

In the aspect of merchandising, Martha department stores constantly try new display methods, and with the composition of customers coming to the store, it changes the position of the display of goods, so that customers can get in touch with goods and their psychology is satisfied.

In direct service, Martha asked the sales Commissioner to have a high brand awareness and provide VIP service to all customers, including providing professional and objective advice to customers.

At the same time, Martha carries out a membership system to some of the customer groups. Martha's sales Commissioner will inform them of the new products in the form of telephone in time. The customer records will have customers' multifaceted information, including birthdays, clothing numbers, special preferences, settlement accounts and so on. At the same time, postcards and letters will be sent to those senior customers to solicit their latest comments.

As a company, Martha department store also has a very strong sense of social responsibility. Since 1953, it has implemented saving enterprise office paper, and became the first department store in the store to ban smoking management in 1959. In recent years, it has been concerned about the global ecological environment and carried out the operation of ecological ring protection. Martha has also gained the trust of its customers while establishing its own good image.