Hongxing Erke: Wisdom Behind Brand Marketing

Recently, with repeated recommendation from friends, I spent two hours in an American movie called "penalty kick".

The film is adapted from the magic ball of the contemporary American reportage writer and financial reporter Michael Lewis, the wisdom of winning in adversity. Although it tells the true story of a small hit and a sparrow becoming a phoenix in the professional baseball world, it is not too bad for me to think of it as a textbook for business management and breakthrough in adversity.

The film, through its unique artistic means, has led audiences to see the wisdom of subversion of tradition and small and broad intelligence from the limited budget Oakland sports team.

At the same time, through many different details, it fully shows or implies the real intention of the playwright or director or hidden or present: the key is not how much money is there, but whether it knows how to spend money on the knife edge.

Smart allocation of resources is the most important success for small teams to break through.

Like the global appliance retailer, best buy, it finally came back after 14 months away from the Chinese market.

The difference is that this return is not the previous BIGBOX store mode, but rather the innovative small store mobile phone chain store mode.

Although it has also been questioned by a lot of people, before returning to a better store mode, it will make up for China to return to other relatively mature stores.

It also effectively reduces the probability of risk.

The story is also small and broad.

On the brand, before 2008, it was considered as a second tier brand at home.

But this did not affect Hongxing Erke in the 2008 Olympic Games.

Hongxing Erke chose the North Korean Olympic delegation with certain gold medal strength.

In addition, Hongxing Erke also successfully helped the Chinese women's weightlifting team Chen Xiexia, the 48 kilogram player, win the first gold medal of the Beijing Olympic Games.

Let Hongxing Erke brand be fully exposed, enhance

And influence.

This shows a simple truth. In the Olympic marketing war, we must rationally analyze and select the most suitable sports resources for enterprises, so as to achieve the best results.

At the same time, let me think of a question. The Chinese enterprises in the 2012 London Olympic Games can be said to be a collective failure in the Olympic sponsorship business, but does this mean that Chinese enterprises will completely lose such a rare Olympic marketing opportunity?

Personally, I do not think so.

Hongxing Erke is not preparing for it?

In writing, Bean's general manager of the Oakland sportsman, in the movie, is a footage of selecting players.

Because of limited funds, Bean can not rely on traditional scouting reports or follow common indicators to judge. Instead, he adopted a set of different data and theories to select players with deep potentials.

For example, he not only stares at the index of hitting rate, but emphasizes the "base up rate".

By adopting this set of player assessment methods different from his competitors, Bean selected a group of underrated and low price potential players, and built a winning team with low wages.

In today's China, in the current economic downturn, I believe that more companies are like Oakland sports teams.

Then, as a family leader, do you need more wisdom like Bean?