Baby Clothing Business Opportunities And Competition

Recently, one of the latest official statistics is quite noticeable.

The number of base enterprises has increased by more than 10% in the past 3 years, and the total number of enterprises has exceeded 1.2 in 2012.

The rapid growth of the number of enterprises clearly shows that this is a growing industry, and there will be endless business opportunities.

However, the fact is that rapidly increasing enterprises have intensified the whole industry.

The industry is almost saturated.

Just this year, many manufacturers of the children's clothing base have shut down their work for nearly a month.

Manufacturers have reflected that old customers complain about bad sales and low purchasing prices; the scattered customers on the road have become scarce customers, and the street is not popular.

Spring children's clothing has been produced several batches in the past. This year, only one time has been made. Even medium-sized manufacturers will deal with the new clothes this year according to the processing price, which makes some medium-sized or low-cost manufacturers suffer from price war.

These phenomena undoubtedly show the frustration of children's clothing manufacturers under the market saturation condition.

However, other phenomena show us a new turning point in the bottleneck situation: some baby garment manufacturers at the base are turning from the production of cheap children's clothing to investment cartoons, which shows that the children's clothing manufacturers are changing, and they are moving towards a higher value commodity.

Benefit from the huge market demand and intensive and complete clothing of baby clothing.

The children's clothing base has gathered nearly 200 thousand migrant workers from the lowest threshold to open shop, and then to open factories, which is the children's clothing industry base in the past 30 years, and has also created a large number of children's clothing enterprises and individual owners. But in recent years, higher and higher costs have squeezed the profits of low-end manufacturing, or foreshadowed the end of the above models.

Nowadays, there are more and more children's clothing wholesale websites or other related websites. Obviously, the network sales channels have integrated the production, supply and marketing chain, so that many children's clothing manufacturers begin to change from simple manufacturers to sellers.

Some people have done the survey, similar to most low-end manufacturing, the profit of a piece of children's clothing manufacturing is only about 15%, and more than 80% of the profit is in the front-end R & D and back end marketing.

"Smile curve" is one of the ways for children's clothing manufacturers to change.

As we all know, the advantage of children's clothing base is complete industrial chain.

Within 500 meters, you can buy all the materials and accessories for children's clothing.

The fabric and accessories can be delivered on the same day, and the bed will start immediately. After one or two days, the first batch of imitation products will be hung up in the shop.

If a style sells well, the imitation market will probably enter the Tong Yi market in a week.

In such a soil, the change of children's clothing manufacturers is not just an enterprise matter, but a group of things. When China's manufacturing industry is climbing to the high-end value chain, this change is an exploration.