Shenzhen Women'S Fashion Trend Hidden In Shenzhen Fashion Fair

The just concluded 12th China (Shenzhen) International Brand clothing The clothing trade fair is blooming in Shenzhen Convention and Exhibition Center. Compared with previous years, this trade fair has a clear transformation function from a trade fair to a fashion platform, and the brands have their own main purpose of showing "my fashion attitude". The designer brands full of strong Chinese style, mixed blood fashion, distinctive recognition and Shenzhen's unique black and white style have provided consumers with inspiration on fashion trends. As Shen Yongfang, President of Shenzhen Garment Association, emphasized at the opening ceremony, "Shenzhen Garment Fair is building a cross-border and shared fashion platform to provide a deep thinking space for the sustainable development of urban culture and industrial culture."

Crossing Chinese Style

In 2012, Yueju Opera was popular, and there was the same phenomenon in the clothing industry. Stars who appeared in Cannes had curly hair and red lips. Fan Bingbing's "China Porcelain" instantly went back to those glamorous years, triggering the fashion industry to rethink the Chinese style. In the opening show of "Auspicious Studio" of Shenzhen Fashion Trade Fair, Yang Fan held a picture scroll to show the audience a different artistic conception of going through the Chinese style, which is different from the hard and straightforward expression. The Chinese style trend of Auspicious Studio is slightly warm, whether it is more fashionable in style design, the use of rose red, bright yellow, royal blue and other colors with higher saturation and shows a more practical way of wearing. The women's clothing brand Cabernet, taking Huilan flower as the brand symbol, has carried out the fourth brand upgrade this year. In the words of the brand chairman He Shujun, Cabernet's more "inclusive" style design uses oriental wisdom to bring people closer to nature and make people feel more comfortable and free.

Black and white film impression

The black and white style is Shenzhen in a sense Women's wear As an obvious label of Shenzhen women's clothing, odbo, La pargay and CORONA are the main representatives of women's clothing with black and white impression. They also take black and white as the main style, but have distinctive personality, bringing consumers different black and white wearing experience.

As the first fashion brand to take the "black and white" color system as the main color of fashion, odbo set the brand theme of the 12th year of the brand as "Nirvana" this year. It is necessary to use pure black and white colors to tell a kind of meditation of immortality, and to fundamentally reflect on the lifestyle through the theme of Nirvana. Let the viewer calm his mind and improve his mood through the combination of the pure beauty of "black" and "white" to achieve satisfaction and purity.

In people's impression, black and white are just like positive and negative, evil and good, which are two completely irreconcilable extremes. In La pargay's products, these two contrasts are fused in the same woman, half of them are pure and kind angels, and the other half are mysterious and charming demons. La pargay designs black and white, the two timeless colors, to the extreme. Black and white striped patterned shirts, black and white sportswear, black and white miniskirts.

In recent years, CORONA, which embellishes black and white with color, has also found different ideas for brand development. On the basis of adhering to fashion, personality and elegance, CORONA has integrated more popular colors into the "black, white and gray" colors that used to dominate the brand characteristics. After changing the market strategy of pure black, CORONA has won a broader market space.

Women's dress moment

No matter on the wedding anniversary, the company's annual meeting, birthday party or some specific moments, women always need a dress. At this trade fair, there are many brands to show dress women's wear. At the booth of LIZZY, Adanna and Aite'ai, you can see dresses and small dresses everywhere, and the market door of Chinese consumers' demand for dresses is gradually opening. As another high-end women's wear brand under MY TENO, Adanna will provide more advanced and professional services to Chinese social elites. The brand introduced the business model of VIP club style concept store, advanced ready to wear customization brought consumers a new experience, and extended the noble and elegant brand line of MY TENO. Wu Suiping, the chairman of the brand, said that the dress demand of social elite groups is becoming more and more differentiated, and the difference between clothing brands is also subtle. Adanna is prepared for certain specific moments. And the interpretation of love by many stars has also become the main focus of its brand. These gorgeous and sexy PARTYs are equipped with lace, silk and satin that show their soft and beautiful temperament. In LIZZY's brand album, there is a saying that "For her, clothes are her autobiography." In the noisy and fast-paced urban life, LIZZY conveys to consumers a low-key, exquisite, intelligent, elegant, slightly ideal idea Aestheticism complex 。