Clothing Inventory Hit A Record High, And Shopping Malls And Online Promotions Are Amazing

"In order to celebrate the New Year after six months, our store carefully decided to pay 100 yuan for four pieces of short sleeves. Look clearly, they are four! They are really four!"

See this Promotion Do you feel you have passed through the advertisement? This is a handwritten promotional advertisement in front of a men's clothing wholesale store in the wholesale market near Sijiqing, Hangzhou.

At the end of July and the beginning of August, autumn clothing is about to come on the market, so at the beginning of this month, summer clothing promotion war started everywhere, and some clothing discounts even exceeded year-end promotions.

From 10 yuan for T-shirts

Buy authentic Korean goods for tens of yuan

Yesterday, on the first floor of Zhongxing Foreign Trade in the Sijiqing Clothing Street in Hangzhou, an advertisement of "4 pieces for 100 yuan" was put out at the door of a men's clothing store. The staff said that it only costs 100 yuan to choose 4 men's T-shirts randomly. Usually, the wholesale price of these T-shirts is more than 50 yuan/piece.

If you visit several professional clothing markets recently, you can almost see such scenes. In Zhongxing Foreign Trade, in addition to the clearance promotion of 3 pieces or 4 pieces with a total price of 100 yuan, the lowest price of the seasonal special goods sorted out by some stores is 10 yuan/piece; In the Xinhang style clothing market, the promotion price of the silk dress, which was originally three or four hundred yuan a piece, is only about 80 yuan; In other professional clothing markets, such as Evergreen Clothing Market, Old Sijiqing Clothing Market, Old Hangzhou Pai Clothing Market, the price of popular T-shirts in the season is between 10 yuan and 40 yuan, the price of dresses is about 50 yuan, and the price of jeans shorts is between 40 yuan and 50 yuan. There are few seasonal clothes with more than 100 yuan.

Korean clothing has always been expensive. Even in the professional wholesale market, it is normal to pay four or five hundred yuan each, but recently your goods have also taken the initiative to reduce their value.

In Zhongzhou South Korea Garment Wholesale Zone, many stores have launched a clearance promotion of 50 yuan or more. The promotion prices of ordinary T-shirts are between 50 yuan and 100 yuan, jeans are about 100 yuan, and long sleeved shirts and jackets with good fabrics are between 150 yuan and 200 yuan; On the second floor of Xinhangpai Women's Wear Market, the discounts offered by individual Korean clothing operators are also attractive, and thousands of goods are directly divided into 50 yuan zone, 80 yuan zone, 100 yuan zone, and 200 yuan ceiling. The cheapest clothes are only about 10% of the usual ones.

A shop advocate lady said that there are several reasons for the concentrated sales promotion of the market recently: autumn clothes come into the market at the end of July or early August, and summer clothes must be cleared in time before autumn clothes come into the market; For seasonal decoration of merchants, the inventory shall be cleared before decoration; Or the inventory pressure is too great, so we have to promote at a low price.

Shopping malls and online promotions are also amazing

Cost price dumping of brand stores

In addition to wholesale markets, shopping malls and the Internet, this year's clothing discounts are also amazing.

Recently, near the Hangzhou North Ring Road Bus Corporation, the women's clothing brand "Elegant Beauty" has made an unprecedented promotion effort of 25% off. Yesterday, after the promotion, "Elegant clothes and beautiful shadow" began to decorate.

Mr. Wang, the person in charge of a brand of women's wear in Hangzhou, said that the cost price of women's wear in general brands is reduced from 1.5% to 2.5%. "This kind of promotion is equivalent to a cost price sale. If you add the cost of shops and labor, you will lose money."

However, in Mr. Wang's opinion, this year's sales promotion is indeed greater than that in previous years

In the promotion of shopping malls, the mid year discount activity started in late June, and many popular clothing brands' discount strength was as low as 1.5%, while in the middle of last year, the shopping malls shouted the lowest Discount? About 25% off. In the recent regular promotions, the promotion of spring and summer clothes is still at a minimum of 30% off.

The promotion strength of the network is not to be outdone. During the recent summer sales promotion, every customer's sales promotion was as low as two fold, and the delivery fee was free at 59 yuan, and the cheapest fashionable T-shirt was only 29 yuan/piece. Martha Marceau, who has always been on the middle and high-end line, also made an amazing sales promotion of 20% off for women's clothing, which is rare in the past.

Mo Daiqing, an analyst with China E-Commerce Research Center, said that in the field of e-commerce, there is also a huge inventory pressure, and some e-commerce companies have even accumulated goods for one or two years without selling out. Under the pressure of inventory, off-season promotion and low discount promotion of clothing in the current season are the main means of de stocking for many clothing e-commerce, as well as shoes and hats e-commerce. {page_break}

　 Clothing inventory hit a record high

Clothing makers have had a hard time this year

Mr. Qian, who has been engaged in clothing business, found that the price of taking goods from the market was especially cheap recently. "It used to cost 50 or 60 yuan to take goods from a decent dress, but now it can take 3 pieces for 100 yuan."

In addition to the low price, Mr. Qian also found that there were vacant shops in some markets

As a matter of fact, the clothing market in Hangzhou suffered from poor business in the first half of this year. The operation of Hangzhou commodity trading market in the first half of 2012 recently announced by Hangzhou Administration for Industry and Commerce shows that the sales of the famous Hangzhou Sijiqing clothing street in the first half of this year were 3.852 billion yuan, down 8.07% year on year. The sales of Hangzhou Hangpai boutique clothing market, another regional key market in Zhejiang Province, were 259 million yuan, down 77.76 million yuan, down 23% year on year.

Because of the poor business, the prices of the shops that had been popular in the past years also began to fall. In the clothing market of Sijiqing Street in Hangzhou, the prices of some shops have plummeted by two to three percent.

In the eyes of the insiders, the clothing industry is an industry that constantly struggles with inventory. Mr. Wang, the head of a brand women's clothing store in Hangzhou, said that there are two main reasons for the huge inventory in the clothing industry. On the one hand, the clothing enterprises are not prepared for the macro economy, and the blindly optimistic stock is too sufficient in the past few years. In addition, the investment threshold of the clothing industry is low, and the gross profit rate is relatively high. In the past few years, other funds have been involved in the clothing industry, resulting in the continuous increase of the total clothing volume every year.

In addition, after the foreign trade of clothing was blocked, foreign trade enterprises turned to domestic sales one after another. Thousands of new clothing brands appeared in just one or two years, making the competition in the domestic clothing market more cruel.

Mr. Wang also found that the larger the enterprise, the greater the inventory problem it faces. Taking Meibang as an example, the financial report for the first quarter of this year showed that the inventory was 2.3 billion yuan and the revenue was 2.6 billion yuan, of which the inventory accounted for more than 88% of the revenue. In the first quarter of 2010, the inventory of Meibang was only 700 million yuan.

"In order to ensure that there are more sizes and styles for consumers to choose and match, the inventory of popular clothing stores is usually 3 to 5 times the sales volume. However, at present, some terminal inventory is as much as 7 times, and even up to 10 times." An industry insider in the clothing industry said that this is just the data of the terminal.

　 Clothing recession affects fabric market

Half of cotton yarn enterprises shut down

The Keqiao Textile Index released the day before yesterday showed that on July 23, the textile price index was 104.87, down 0.66 from the index in early June.

Judging from the situation of China Textile City, this year's clothing recession continues to affect the fabric market. Recently, the turnover of thin fabrics in the light textile city in summer continued to decline sharply, and the overall market turnover continued to shrink. Because the business is light, the shutdown rate of Shaoxing Textile Factory is rising, the output is declining, and the inventory rate of public fabrics has increased.

Zhang Yanjie, an analyst with Zhuochuang Information, said that at present, the operating rate of major cotton yarn production areas in Shandong, Jiangsu and Henan is less than half. In addition to the high cost of domestic raw materials and labor, the large inventory of terminal textiles and clothing is also the main reason for the current insufficient operating rate of cotton yarn factories, "The overall inventory of cotton yarn is more than one month, while the normal inventory should be about 10 to 15 days." Many cotton yarn enterprises have difficulty in returning funds.

Xia Ting, president of the textile branch of the business agency, analyzed that the weak consumption of the terminal textile and clothing enterprises led to a decrease in the purchase of raw materials, so products like polyester also faced huge inventory.

On July 13, two domestic polyester filaments Leading enterprises The medium-term performance of Hengyi Petrochemical and Rongsheng Petrochemical dropped by 70% - 80% year on year.