Designer'S Olympic Clothing Market

2012 Olympic games designed by Stella McCartney

Stella McCartney and her 2012 British Olympic uniform

The clothing of the British Olympic team has been provided by the Adidas brand since 1984, and Adidas is also the official sponsor of the 2012 London Olympic Games.

On the other hand, the British Olympic Association is also looking at the commercial appeal of Stella McCartney, hoping to drive more profits.

Victoria Pendleton, a British racing world champion, is a fan of Stella. She said: "I think it's very special for a British designer to design sportswear for us."

Under the design of Stella McCartney, British athletes appeared in London's Olympic Games wearing dark sportswear and red sneakers.

Mccartney is co operating with Adidas, a well-known sporting goods provider, Adidas. She expressed the hope that her design would enable athletes to combine fashion and performance.

Some athletes who are expected to win the London Olympic Games show this uniform in Tower of London.

The uniform worn by Olympic athletes and Paralympic athletes in the future will include sportswear, training costumes, clothes worn for awards, and Village wear worn during leisure.

Mccartney, who began designing products for Adidas in 2004, said her design inspiration came from the British character's flag.

But this design is also her "non-traditional design". When designing, it should take into account the performance of athletes, and also ensure that the appearance and texture of uniforms can bring confidence to athletes.

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Chinese team in 2008 Beijing Olympic Games

Chinese team in 2008 Beijing Olympic Games

The young and middle-aged designer team headed by Wang Li, Beijing Institute Of Fashion Technology, is derived from the red and yellow colors of the national flag. The whole coat is treated with red, yellow and white discoloration to form a visual sense of excellent flow sense.

The award winning clothing design follows the classic cloud element pattern of the Beijing Olympic Games, but it is worth mentioning that this time the designer played an asymmetrical design.

Ralph Lauren design the 2008 Beijing Olympic Games USA team costumes

The US Olympic Committee and Ralph Lauren signed an agreement to provide the 1500 Olympic athletes' opening ceremonies, closing ceremonies and costumes for the daily wear by Polo.

V collar tennis shirt and tie, embroidered with Chinese characters in Beijing, color red, white and blue, Polo logo will also appear on clothing.

Ralph Lauren this contract is only for the Beijing Olympic Games, but both sides hope to continue the Vancouver Winter Olympic Games in 2010 and the London Olympic Games in 2012.

Ralph Lauren did not disclose the specific sponsorship amount, but said it was within 10 million dollars.

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Wakubo Rei designed the swimming suit of the US team at the 2008 Beijing Olympic Games.

Speedo invites Rei Kawakubo's Comme des Garcons to design an American swimming team robe, which applies the Star Spangled Banner of the United States to swimsuits. Wakubo Rei

Wakubo Rei also asked designer Inoue Yuichi to add a silver hand-painted pattern on his bathing suit, which is very Chinese style.

Wakubo Rei is known as "Japan's fashion godmother". She owns her own brand "Comme des Garcons". This French "Comme des Garcons" is plated like "like a little boy".

Since the establishment of her own brand in Paris in 1975, she has a unique avant-garde image that integrates the East and West concepts.

Folli Follie designed the Greek delegation for the opening ceremony of the Beijing Olympic Games

At the opening ceremony of the Greek delegation, the costumes were predominantly white, with fashionable gray.

The male sportsmen are dressed in white suits and shoes, with white gray striped shirts and white undershirt ties. The women's sportresses are white suits, with light grey underwear and white and light grey scarves.