Jingdong Clothing City Brand Autumn Wear Line Promotion

At the moment, just around the beginning of autumn, the summer temperature is still widespread in all parts of the country. However, the summer wear of various businesses has begun to clear up and sell goods.

Reporters visited various major department stores and found that although many customers expressed strong interest in the new autumn dress, they paid much for summer wear.

Because the price of autumn clothes is quite "overbearing", there is no discount.

However, according to part of the consumer response, Jingdong mall clothing city more than 100 famous.

The brand new line is different from that of many new autumn products.

The Jingdong mall, which relies on 3C products, is the largest online retail store in China. In May of this year, the clothing city was newly launched. Its clothing was permeated with the latest international fashion elements and adapted to the female body characteristics and public aesthetic habits.

Jingdong clothing city adheres to the concept of "elegance, vitality, sophistication and maturity" to fully shape the image of urban women's confidence, elegance and health, and at the same time reflects the fashion quality.

The major brand designers in the clothing city combine the needs of urban women in pursuit of the trend, carefully design the costumes, and give professional advice on matching, so that they can show different charm in different occasions.

In order to become the best choice of online shopping for more fashionable girls, Jingdong clothing city launched a large-scale promotional campaign at the early stage of online shopping. It was warmly sought after by consumers. It is reported that in August 2012, the Jingdong mall fashion city was again hot camp, and the "autumn products on the new" activities were running away, Angel City, fashion uprising, GXG,

More than 100 fashion shops including Joyce, monsoon, Tonlion, Akimizu Ito and so on, are offering free coupons, new products discount and brand group buying three discount.

Whether consumers pursue the phantom of Japan and the autumn, the phantom of Paris, or the fascination of British style, the forest track, or the beauty of elegance and elegance, and the color of Italy, they can search for "the right people" in the clothing mall of Jingdong mall.

Shop coupon free

Reporters learned that, in order to match the autumn clothing listing, Jingdong clothing city more than 100 shops will be free to consumer shops East coupons.

Those who first enter the shop and receive the East coupon of the shop will be able to make a reduction after the order is placed. The price will be reduced by 300 yuan at full 1000, 500 yuan reduced by 150 yuan, and 200 yuan reduced by 60 yuan. The consumers who are full of illusions about the new fashion autumn dress and the consumers who fall back because of the price expectation can take advantage of this opportunity to dream of a round garment.

New products start "30 percent off" discount

According to the response of a shopping guide, the new autumn dress did not receive any discount, but it was not popular with consumers after listing.

Under normal circumstances, the new autumn dress is mostly sold at the original price, the price is slightly higher, the customers who enter the shop mostly look at it, and there are not many people who place the order.

Offline autumn wear is now declining, online Jingdong.

But take advantage of this opportunity to fight the autumn new product debut, with the temptation of 30 percent off concessions, become the absolute hegemony of the autumn market.

As the saying goes, women are pleased with themselves. In the Jingdong clothing city, the Theme Pavilion of "Qixi Festival" is attracted by a large number of current women's attention because of its timely response.

New group buying "50 percent off" crazy hit [A1]

In addition to the above coupons and 30 percent off offers, the "brand new group" of the clothing department of Jingdong is also in the right moment.

It is reported that from August 20th to August 31st, Jingdong clothing City daily pushed six major brands to promote sales and 50 percent off crazy sales. [A2] consumers can beat the new autumn products with ultra-low prices, exquisite fabrics, fashion cut and bright designs.

Jingdong mall [A3] is committed to opening up the field of female users. This "autumn new product" campaign is not an important step to create "Asian fashion new coordinates", but also an important force in tackling the "half sky" market.

The author takes a look at this year's clothing market, and it is inevitable that the autumn dress will be on the market early and the price will be too expensive. This is a tangled problem for the fashionable people who are anxious to rush out the new products. However, the "autumn products" of the Jingdong clothing city is a great challenge to the traditional clothing market, both in terms of the intensity of the discount and the products themselves. The price performance ratio is the biggest advantage of Jingdong in this round of autumn market competition.