Advertising'S Promotional Role In Sales Clothing

In short,

Publicity can really create a good reputation of the company, help the sales representatives to open the door of customers, contact the buyers who are not easy to contact with the sales representatives, and increase the difficulty of the competitors to compete for the customers, so as to reduce their selling costs.

When making clear the importance of clothing advertising to sales, how can we use advertising to promote sales? It is considered that a complete fashion advertising communication plan usually consists of six elements:

1., develop advertising objectives.

Is it clear that the purpose of advertising is to influence customer awareness, attitude, or purchase action?

2. identify the target audience.

We must accurately define and classify the target audience, which is the premise and foundation for correctly selecting the targeted media and disseminating information in a targeted way.

3., develop information marketing strategy.

The development of information marketing strategy includes two aspects: A, general information marketing strategy; (including the introduction of the company, the overall ability, clothing sales representatives and distributors, etc.), for the exclusive stores that run fashion goods, besides considering the promotion role of the store location, we should also evaluate its impact on brand image.

In order to ensure that the brand image is not damaged, it can be

Accepted.

Mainly reflects the company's positioning and strength.

B, specific information marketing strategy; (including the creation and delivery of specific information to the media, that is, the choice of subjects, writing manuscripts, design print ads and test the effect of various operation modes.

This part is usually done by a professional planning company.

4. choose suitable media.

When and what media to use and how to communicate depends on the target audience and communication objectives.

General clothing advertising media include: commercial media, clothing industry media, network, exhibition, clothing sales representatives of the auxiliary means (calendar, greeting cards and so on).

Media are usually selected according to the cost and effect of media delivery, and the media and network of exhibition, garment industry are considered to be the most effective media.

5. decides the budget level.

According to the specific types of media selected and frequency and coverage, where to develop the service industry and where to develop IT retail industry?

Every city will have long-term overall planning.

The position of the wrong location is moved against the trend, and the final budget level is determined by referring to the media input amount of the clothing industry benchmarking enterprises and competitors.

6. complete the result assessment.

The most ideal situation is to use the sales and profit of clothing to detect the advertising effect, but this method is feasible in theory, and the new market adds up to a super saturated market, resulting in a lack of money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust the way of thinking and choose products that have strong complementarity with existing commodities.

There are too many variables in volume and profit, which are very difficult to operate in practice.

A more feasible method is to test customer preferences by evaluating the customer's awareness and attitude level. In addition, the feedback from customers can be used to evaluate the results.