Shanghai International Fashion Underwear Exhibition In The Eyes Of Underwear Brands At Home And Abroad

As a professional platform for industry exchange, Shanghai Mode Lingerie Relying on Oro Witt's experience and resources in the world's mature exhibitions, we have entered our vision again as scheduled. What are the expectations of the exhibitors for the exhibition? What kind of performance will they bring to this exhibition? For the Chinese market, the top brands in Europe are still enthusiastic, and domestic brands want to be more amazing. What are the subtle changes and comparisons during this period?

　 Overseas brand representatives resume

　　 Gerbe It was founded in Paris in 1904, focusing on socks. Insist on the use of luxurious and expensive raw materials, with unique knitting technology and fresh French French lace, make high-quality, comfortable socks.

Agua Bendita: the world famous swimsuit brand originated from Columbia. In just 9 years, Agua Bendita has grown into the fastest growing swimsuit brand in the world. Her unique design and high quality make it exposed to important fashion magazines and international stage.

Premium Bodywear: comprehensiveness from Germany Underwear brand Its product line covers women's and men's underwear. This exhibition will be held with its Men OLAF BENZ and MANSTORE two men's underwear brands.

　　 Representative of domestic brand

Eve's seduction EVE 'S TEMPTATION: Women's love for elegant design and ingenious crafts. In the 2012 fashion week of China, EVE 'S has made the fashion world amazing for underwear. In the autumn of October, the temptation of Eve will be staged in France.

Ancient and modern GUJIN: as an old friend of Oro Witt, ancient and modern not only appeared in China's booth, but also represented the Chinese time-honored brand in the exhibition of Paris.

Chun Queen 'd: a vertical e-commerce brand that focuses on women's home wear and underwear, and the European style of simple brand brings new fashion to China's home clothes market.

Reporter: how many times did you attend the exhibition in Shanghai? How do you view this exhibition?

Gerbe: this exhibition is the third time for GERBE to participate in the exhibition. We have a strong interest in entering the Chinese market and look forward to developing the brand's reputation in China. We believe that we can achieve good anticipation and effect by participating in this exhibition. Since we first participated in the exhibition, we have gained a lot of contacts with Asian customers and established an interactive relationship. This is why we have been exhibiting and walking. In this way, we keep in touch with our customers, and constantly open up new customers, find inspiration for new projects and catch up with the latest market developments.

Agua Bendita: This is our first time to attend the exhibition. We understand that this is a good channel to expand the Asian region and provide a professional platform for industry exchange. We are convinced that China is a potential market, and many luxury brands have the ability to consume the market here. We hope to find suitable distributors through the Shanghai international fashion lingerie exhibition, and also want to go deeper into the market and push the brand to the public.

Premium Bodywear: for the first time, we have participated in two exhibitions held by Oro Witt before. We have been developing Asia for 6 years, but in recent years, we have found that it is not as robust as it used to be. Therefore, we want to develop new customer resources through this platform.

Reporter: you have a plan to enter the Chinese market. Is there any progress in this year's plan?

Gerbe: entering the Chinese market is still a planned thing. As I mentioned before, we collect the design elements, product lines, fabrics and processes needed in the Chinese market to meet the buyers and spectators of the exhibition. Participating in the exhibition is also the main channel to expand the brand's presence in the Chinese market. Such professional exhibitions can communicate with people in the industry to catch up with the latest trends in regional fashion and underwear, as well as Chinese women's demand for underwear.

Agua Bendita: we have always been optimistic about the Chinese market, and we believe that the Oro Witt Shanghai exhibition can help us find the best way to enter the Chinese market and the right time.

Premium Bodywear: stationing in China is in our plan. But for the Chinese and Asian markets, this requires a professional platform, such as the Shanghai international fashion lingerie exhibition. Through this platform, we can interact more closely with the region. And we firmly believe that China contains unlimited business opportunities.

Reporter: what are your expectations for the Shanghai international fashion lingerie exhibition?

Gerbe: we hope to bring French fashion to the exhibition and bring it to China. This year we will bring the latest product line of 2012/2013, and also famous Paris. Designer Gaspard Yurkievich second cooperation products series. This is a series of two different styles, which are presented from the elements of fashion trends, colors and the use of new fabrics.

Agua Bendita: bring a brand-new swimsuit fashion brand to China, its special material, unparalleled design and Columbia traditional hand-made. We want to go beyond obstacles, as a high-end brand standing in the Chinese market.

Premium Bodywear: we will bring the unique products of our own. They are traditional and unique. We establish good interaction with our customers to satisfy them. At the same time, we will improve ourselves with learning attitude and do better.

Reporter: how do you comment on the Shanghai international fashion underwear exhibition?

Gerbe: the Shanghai international fashion lingerie exhibition is a collection of buyers and spectators in the Asian region. At the same time, we can encounter new brands and latest products from the world in the exhibition. We can not miss such an important bridge that can build Gerbe to open up Asian market channels.

Agua Bendita: we firmly believe that Oro Witt as an authoritative industry platform builders, Shanghai international fashion underwear exhibition can not only open up the Chinese market, but also have an impact on the Asian region.

Premium Bodywear: years of cooperation with Mode City have convinced me of the quality of this exhibition. At the same time, our goal to enter the Chinese market is to confirm that these two can be combined together, so the Shanghai international fashion lingerie exhibition is our only choice in the Asian market.

Reporter: what brand highlights will this Shanghai fashion show bring?

EVE 'S: the temptation of Eve will bring the brand new product line in 2013. The design style combines the trend of European and American fashion to fully demonstrate the fashion women's self expression and the pursuit of exquisite modern dressing concept. In addition, in the afternoon of the opening ceremony, there was also a special brand press conference. The director of the French fashion show and creative director of MODE CITY as director general, with more international standards and excellent ideas, brought us an unparalleled fashion show of underwear. The brand with the bright phase and the "Portuguese allure" agent, Portugal's international top men's underwear brand IMPETUS (MODE).

GUJIN: this October exhibition will focus on the two brand products of ancient, modern and Mei Shesha. We will also bring the fashion trend products which are widely praised in Mode City of France in July this year to the Shanghai Pavilion. In addition, it will also design more exaggerated and stunning works for independent brand shows.

Queen 'd: in the October Shanghai international fashion lingerie exhibition, Chun Queen' d will use a new home fashion show with "awakening" as the story, through the first awakening, calling and releasing three kinds of artistic conception, explaining the brand fashion, simplicity, quality and cross-border concept.

Reporter: This is the first time to participate in the Shanghai international fashion underwear exhibition and show. How to evaluate this platform?

EVE 'S: "the temptation of Eve" is the second time to participate in the Shanghai international fashion lingerie exhibition. Once again this year, the exhibition is a feature of the internationalization, high standards and professionalism of the platform. It is one of the few professional underwear exhibitions in China. At that time, we will create an unparalleled fashion show with brand-new products, new ideas and international standards.

GUJIN: This is the eighth time we have participated in the Shanghai international fashion lingerie exhibition. We feel that the presentation of the show is more flexible and vivid, and it is fortunate that there is such a common platform to display products. We are also actively preparing, from the selection of accessories and accessories, in each detail reflects the essence of the brand, hope that the appearance will bring you refreshing feeling and visual enjoyment.

Queen 'd: as the cutting-edge brand of domestic clothing, it is the first time to participate in the exhibition. At present, Chun Du Queen 'd is making preparations for the special show of the fashion home furnishings. It will interpret the concept of "new home clothes life" through the famous brand show.

Reporter: what do you think a good show can bring to the brand and underwear?

EVE 'S: a successful show is a bridge between brands and consumers, shopping malls and media, showing the first trend of brand fashion to everyone, and bringing fresh air to underwear fashion.

GUJIN: perfect show can lead fashion, advocate aesthetics, display brand connotation, and enable consumers to understand and appreciate products in a comprehensive way, so as to achieve the purpose of brand and product promotion. This is an important means to establish industry status.

Queen 'd: a good brand show is a collection of products that are highly integrated with models and scenes. The spirit of brand is conveys through high level products, professional models and the theme of brand culture.

Reporter: how do we view the positive role of Shanghai international fashion lingerie exhibition and its exhibitions and activities in brand and industry?

EVE 'S: Shanghai international fashion lingerie exhibition is an international, professional, high standard underwear fashion stage, which is very consistent with the brand positioning of Eve's allure. It has set up a platform for communication and learning from other major underwear brands abroad and home, so that foreign excellent underwear brands have the opportunity to let you know and enter the Chinese market, and also bring together excellent domestic underwear brands to learn and exchange with each other. At the same time, the market, agents, consumers and media are all close to understand the brand, which plays a very important role in the healthy development of the domestic underwear industry.

GUJIN: Oro Witt is an exhibition company with more than 30 years of professional exhibition experience and team. Its exhibitions are undisputed global leaders in the three major fields of underwear and swimwear, fashion and retailing, and sports. There is no doubt that the show with such professional teams is undoubtedly beyond doubt. Both domestic and international trade circles hope that such a platform will be broader and larger, and learn from each other and promote the development of the industry.

Queen 'd: Shanghai international fashion lingerie exhibition is a high-end exhibition platform with international standards. It provides new brands with opportunities to communicate with international brands, and also provides a stage for displaying brand image and brand culture. Its high-end forum with international operation level and GALA NIGHT fashion underwear show has promoted the Chinese underwear industry to an international level, and has also promoted the all-round exchange of domestic and foreign brands, so that the domestic underwear industry can better learn the advanced international culture concept and technology and design ideas.