Henan Clothing Objective: Women'S Places Include Zhengzhou Trousers.

5 years later,

The clothing industry of the province should achieve sales income of 300 billion yuan.

From the Henan clothing conference, I learned that in the next 5 years, Henan garment enterprises will increase from more than 8000 to 15000.

Not only that, Henan clothing still needs to be realized.

The goal.

"Rich" is already in existence.

From 2002 to the ten year, it is an arduous struggle for Henan garment enterprises.

Renting houses, buying clothes, having no brand and training stalls, the owners of local clothing enterprises in Henan generally have such experience.

No factory building, no factory building, no brand to create brand, Henan clothing enterprises from the stalls to direct stores, stores, and set up their own design team.

Over the past ten years, Henan's garment enterprises have grown from nearly 2000 to more than 8000, and the total output value has increased from 1 billion 500 million yuan to about 60000000000 yuan.

From 2004 to 2011, the province formed a pilot project for the pfer of Chinese knitting cities in Anyang, 27 Chinese women's trousers cities, and Xingyang's Chinese clothing (7.41, -0.05, -0.67%).

The base is four industrial clusters.

The development of Henan's clothing has attracted the attention of its domestic counterparts. They have come to visit Henan's clothing enterprises.

The Henan clothing conference attracted 13 Taiwan textile enterprises.

Xu Wenzheng, Secretary General of Taiwan Textile Development Association, told the author that the competition of textile industry in Taiwan lies in fabrics and accessories. To participate in this conference is to establish cooperative relations with Henan's garment industry and provide better fabrics for Henan's clothing.

The next 5 years will be the 5 year for Henan's garment industry to face major development opportunities and industrial pformation and upgrading.

Li Gang, executive director of Henan clothing association, told the author that Henan clothing should give full play to its own advantages and strive to realize the leaping development of Henan's garments on the basis of firmly laying the dominant position of women's trousers.

"Expensive" is hard to do.

5 well-known trademarks in China, 24 famous trademarks in Henan, 24 famous brand products, Henan clothing from no brand to the emergence of a large number of consumers can trust the independent brand.

In 2011, "China clothing Convention", the 12 clothing enterprises in Henan Province, such as M·SUYA, costumes and cloud top clothing, were among the top 100 Chinese clothing categories. This is also the first time that the Henan clothing Corps has entered the 100 strong ones.

So far, the brand construction of Yu faction clothing has achieved initial success.

As a brand, we must have brand value.

However, compared with the brand of thousands of yuan brand clothing, Henan's local clothing is still lingering in 100 yuan.

Li Gang said that Henan's clothing enterprises "get rich" is very easy, but the clothing brand "expensive" is very difficult.

Li Gang and Chen Yongbin are also worried about the general manager of Zhengzhou leading show Clothing Co., Ltd., Chen Yongbin, Chen Yongbin once hit the Henan clothing ills - brand name, no real brand.

Chen Yongbin said: "from the point of view of brand operation, many enterprises in Henan say that they are making brands, and in fact they are wholesale."

The clothing style is short of innovation, the grade is not high enough, the clothing brand is relatively weak, the popularity is not high, and the comprehensive strength is not strong. This is a huge challenge for the local garment enterprises.

"At present, almost all enterprises in our park are producing more than they can sell."

Li Gang said.