ZARA, H&M, UNIQLO And Other Fast Fashion Brands Respond To Price Rumors.

Recently, news came out.

In response to weak consumption and product inventory problems, prices are being voluntarily reduced, but it has been confirmed that H&M and UNIQLO deny the price reduction. ZARA has responded sharply to the "new products and new products of the quarter, and it is hard to have a direct price comparison", only to admit that the price of its product line tends to be stable.

So, where is the price reduction space for fashion? The industry pointed out that in order to maintain the overall price level and brand positioning, the brand will not change much at the initial price, instead, it will organize frequent promotional activities to stimulate sales and consumers will benefit from it.

Reporters learned that they have been emphasizing the importance of maintaining price stability.

Just after the opening of the online sales service, customers can enjoy convenient online shopping service from the online. After some loyal consumers' experience, the price choice level is more abundant than in previous years. For example, the sweater coats sold at about 500 yuan in the past year, this year's category only needs 399 yuan, the price stratification of the coat is more refined, and there are pactions from 299 yuan. They think that this should be related to the brand's strengthening network sales. After all, consumers have more choices on the online shopping platform, and the brand should retain more guests.

On the premise of price integration online and offline, it is reflected in the price of the counters. Because of the richer choice of layering, consumers feel that it seems to be cheaper than before.

In addition, there are also some local fast fashion brands that have entered the competition, so that the fast fashion tycoons of the outside world have to take the means of promotion, and the beneficiaries are also the vast numbers of consumers.

It is understood that in October 28th, the company announced that it would be super thin.

The price dropped from 299 yuan to 199 yuan. Because its feather down supplier and UNIQLO came from the same house, it was also interpreted as another round of price cuts that would directly lift the other party. The relevant person in charge of the van also told the media: "on the thin and down garments products, the confrontation between customers and UNIQLO is inevitable."

You know, before the national day, two brands about the price of a shirt, also made a lot of consumers relish.

Now the temperature in Guangzhou is falling, and the demand for feather products is beginning to awaken. The relevant brands will find the starting point of promotion.