Clothing Channels Should Be Changed For Consumers.

When online shopping has become a climate,

The attitude towards the electricity supplier has changed from "want" to "when".

Interestingly, at the very beginning, the "Internet" of traditional enterprises also revealed a bit of helplessness.

"If you don't do it, your competitors and your copycat versions will continue to carve up your market on the Internet.

"Hu Chenrong, director of e-commerce operations at BELLE group, said

Take Lining as an example, as early as in 2007, Taobao began to sell Lining's products on a large scale. The number of its stores was more than thirty thousand, but they were not "genuine products". If Lining did not develop new network marketing channels in a timely manner, its brand image would be damaged.

Therefore, Lining carefully launched the online shopping platform after the investigation, announced the selective sale of its brand products.

At this time, more and more traditional clothing enterprises are seeking the most effective e-commerce means to realize their own business pformation. They have accelerated the "touch net" and joined the army of electronic commerce, such as YOUNGOR, Lining, Metersbonwe and so on.

E-commerce is gradually becoming an important sales mode besides traditional clothing retailing.

As a plotter of "singles day" marketing, Zhang Yong, President of Tmall mall, seems to be selling a culture, a channel of social mood, in addition to the growth of explosive trading.

Not only is a marketing, from the perspective of the development of e-commerce, "it is precisely because e-commerce has adapted to a large number of post-1980s, post-90s consumption psychology, online shopping has become a fashionable form of shopping.

"Jingdong mall group senior vice president Wu Sheng said so.

As consumers change their shopping habits, tradition

Changes are also taking place.

"Clothing brand must be a cultural thing, that is, brand building.

Brand marketing is about display, service and expert service.

Now that the market has reached the age of intense competition, those who do not progress will be eliminated, including department stores and backward shopping centers.

"Wu Suiping, chairman of Garment Co. Ltd.

Brand collection shop is also known as brand concept store, that is, a theme, in a fixed logo, unified management, consistent marketing of the hypermarket, bringing together several or even dozens of brands of seasonal fashion new products, so that consumers can be one-stop shopping.

In fact, with the growing maturity of the consumer market, the intensification of competition and the increasing diversification of consumption, the single brand store's "gathering power" has gradually weakened, while the operating cost has been increasing.

The combination of different brands can broaden the choice of consumers by distinguishing different brands.

Utilize the regional appeal of a number of well-known brands to achieve the sales of all brand products.

At present, in terms of business format, besides the traditional department store industry, the shopping centers and collection shops developed in recent years are very hot. Oteri J, Tian LAN and other goods are also attracting more and more attention.

This requires brand enterprises to establish a multi-dimensional channel network.

Only in this way can we enlarge the brand to the greatest extent in a larger market.

In fact, with the pformation of people's lifestyle and consumption patterns, various new forms of creativity and charisma have sprouted constantly. At the same time, they create the competitive advantages of the terminal, and at the same time highlight the vitality of the brand.

The success of a business depends on whether it can fundamentally grasp consumers' shopping needs and changes in shopping behavior. In the blurring of industry boundaries, seeking cross-border cooperation becomes the best choice to meet the diversity and complexity of consumer behavior, and the innovative format itself will also become the decisive force to change the market structure.

But it is worth noting that in the face of new formats, enterprises must be based.

"Teach students in accordance with their aptitude" in their own development, do not blindly follow suit.