Quanzhou'S E-Commerce Industry Is Profitable.

As business marketing and consumer shopping patterns change,

The city's e-commerce industry has entered a fast track.

Quanzhou's traditional enterprises have accelerated the pformation to e-commerce, and developed their own market. Quanzhou's e-commerce industry has entered the spring of development.

Electricity supplier development, holding together into a trend

In recent years, the development of e-commerce in Quanzhou has been well developed, and has gradually penetrated into the real economy, such as R & D, production, circulation and consumption. It has become an important force to promote the development of enterprises.

In April 16, 2012, the Quanzhou Electronic Commerce Association came into being. "The purpose of the association is to act as a good helper of the government, organize enterprises to make full use of resources integration and development, and promote the construction of business integrity and self-discipline of enterprises."

The Secretary of the electronic commerce association, Secretary of Quanzhou, said that at present, the small and scattered business enterprises in the city, resources integration, industry matching, joint marketing and win-win cooperation are becoming more and more important for the development of enterprises.

Quanzhou has become an important part of the country.

Production base and the largest in China

Sports apparel production base.

The establishment of the electricity supplier association can effectively establish a communication platform, give full play to the role of resource sharing and demonstration, and help enterprises grow bigger and stronger.

At the same time, organizing members to embrace marketing and integrate resources to solve the problems of high logistics cost and difficult financing of e-commerce enterprises.

Online sales, efficiency visible

Offline sales are sluggish, online sales channels can stand out in shopping convenience and price advantage. This benefit is visible. So there are many "copy numbers" in life.

In the mall, the price of some brand shoes and shoes is prohibitive. Some styles and materials that are slightly better will get two thousand or three thousand or even four thousand or five thousand.

Many consumers just come to the counter to try out the style and size, then copy the number and go online to buy it. Generally, they can make a 6-7 discount, plus postage is cheaper than the physical store.

In addition, e-commerce has changed the traditional mode of sales, said sukele: "e-commerce can track consumer habits, and can interact with consumers, which can effectively promote consumers to spend two or more times."

Data mining can help enterprises obtain more product demand and consumption habits of consumers and groups through information technology, and provide effective data support for enterprises in product positioning, new product development, enterprise strategy and layout.

"At present, there are 538 million Internet users in China, of whom 210 million are online shoppers, and each online shop faces such a large consumer population. Consumer groups have broken the original regional restrictions and time constraints, which is why e-commerce continues to boom in recent years."

Contradiction between upper and lower sides

This year's market downturn, coupled with the serious homogenization of shoes and clothing, price war has no advantages for the whole online shoe and clothing market.

A large number of small and medium-sized private enterprises in Quanzhou are struggling to survive in the cracks of brand enterprises. Su Kele believes that "making use of Internet marketing to create brands has advantages over time and investment costs than the traditional channels. The key is that the positioning of products should be small and beautiful rather than big and full."

If the electricity supplier wants to stand out in the fierce competition, it must achieve the goal of "people without me", "people have me", "people are superior to me" and "differentiated competition".

Traditional retailers have become a trend in the network. However, in the process of pformation to online marketing, it is not smooth sailing. How to solve the conflict between online and offline channels? In view of this problem, Su Kele believes that the sale of specific products on the line is differentiated from offline channels, which is also a supplement to offline sales channels.

To achieve differentiation, enterprises can take many ways. In addition to the offline sale of off-season products online, unified sales, the use of online audience group characteristics combined with promotional marketing tools, can help enterprises to effectively withdraw funds, and will not conflict with the company's quarterly sales products.

A better way is to provide the Internet with special products.

We can develop new products and new styles for the online market and sell them online. This fundamentally avoids the conflict between online and offline. The joint development of XTEP and Tao shoes net is a typical example of success.

Development of electricity providers, policies to help

Electronic commerce is ushering in unprecedented opportunities for development. The government has paid more and more attention to the development of e-commerce. The Quanzhou municipal government has been inclined to e-commerce this year in terms of industry guidance funds and SME growth funds. It has given priority to cultivating local e-commerce platforms, supporting industry and trade enterprises, developing online markets through the Internet marketing, and cultivating local e-commerce service companies.

The municipal government is also planning to introduce special support policies for e-commerce development to promote the leaping development of e-commerce in Quanzhou.

Quanzhou will also organize the selection of e-commerce demonstration enterprises, leaders and entrepreneurial youth in the near future. By creating a favorable policy environment, talent cultivation, development environment and entrepreneurial environment, the e-commerce industry will develop better under the joint action of Quanzhou's high industrial cluster advantages, strong innovation capability and strong production base.