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Nike Releases "Kobe 8 System" Shoes

2012/12/3 22:33:00 289

NikeKobeDesign

 





Kobe Bryant Shows KOBE8 System Shoes


 


Speed, accuracy, insight, and comprehensiveness, each of these characteristics is unique. Is this the most appropriate word to describe Lakers superstar Kobe Bryant? Of course. Although the Lakers' recent record is poor and Kobe is in trouble, everyone knows that this is only temporary. When these elements come together, Kobe will still be unstoppable. Recently, Nike released a unique "Kobe 8 System" sneaker like Kobe.


   Nike In the process of developing the Kobe 8 system, through a comprehensive analysis of the dominance of Kobe Bryant on the court, the best technology was perfectly integrated to create the lowest collar, with a weight of only 9.6 ounces (the standard version of the men's 9-size sneaker will be slightly different from the version launched in different places). The aggressive snake pattern on the shoe is inspired by the black mamba, Kobe's incarnation on the court. This design will complement the upcoming Chinese Lunar New Year of the Snake.


KOBE 8 SYSTEM


   Kobe The 8 system is led by Eric Avar, creative director of Nike sports shoes Design The result of close cooperation between the team and Kobe. At the beginning of the new shoe design, Kobe was eager to have a pair of low top shoes that could adapt to fast play. In addition, this pair of shoes should also be like a part of the feet, without any sense of burden.


Kobe Bryant said: "It's all for me to improve the performance of the game, and I would like to do my best to do so. So I hope my shoes are also the best, whether for me or other players who choose it. By reducing the height and weight, the new shoes make it possible to be fast and full of control, and help me move on the court like the speed of light."


 





Kobe's 8-system boots


 


KOBE 8 SYSTEM integrates the best technology perfectly


After adopting Kobe's opinion, the design team boldly adopted the innovative woven mesh material - Engineered Mesh for the first time. The 90% mesh coverage of the shoe creates a snug foot feel, the ultimate lightness and 360 degree breathability, and provides all the flexibility needed for foot bending. In addition, the seamless synthetic woven tongue and body provide support in the fierce competition.


"We always hope that Kobe's boots can be faster, more exquisite, and more fashionable." Avar explained, "Kobe is so fearless, competitive, and passionate. Working with him, we will never stop creating the future."


Nike Mesh Engineered Mesh creates a new shoe with a dynamic fit that wraps Kobe's foot tightly while providing full protection. When the design team started the research and development, they found that the snake scale structure of the mesh material perfectly interpreted the inspiration source of the black mamba. "


The full-length Lunarlon midsole shows four advantages: lightweight, cushioning, low cut and stable. XDR rubber outsole is carved with classic herringbone pattern and snake scale totem to achieve lightweight, durable and excellent traction on the basis of reducing consumables. 3-D construction collar provides an exceptional fit and effective foot lockdown.


  NIKEiD:


NIKEiD will provide a variety of performance and style KBOE 8 SYSTEM customized services, consumers can create their own exclusive shoes. With four different midsole types, consumers can choose the soft and responsive Lunarlon shock absorption system, or the reinforced ultra-thin Nike Zoom air cushion that is closer to the ground than the traditional midsole interlayer.


For those players who want to track and measure their game results through Nike+Basketball, there are two special midsole options: KOBE 8 SYSTEM SP+(bound with the Nike+sensor) or KOBE 8 SYSTEM EN+(can be used with the previously purchased Nike+sensor and sold separately)


From December 4 this year, consumers can design, store and share their own KOBE 8 SYSTEM boots through NIKEiD.com. From December 20, consumers can log in to NIKEiD.com to design and purchase products through designated retail stores or personal computers or mobile phone clients.

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