Industry Interpretation Of Fur Industry Prices "Skyrocketing" Trend

< p > March 2012, < a href= "//www.sjfzxm.com/news/index_p.asp" > Shandong < /a > the average price of raccoon skins sold by a raccoon farmer in Laiyang is about 300 yuan each.

In October, approaching the peak season of fur sales every year, the average price of the raccoon fur can reach 600 yuan per unit in the case of the demand for raw materials for processing enterprises.

Compared with previous years, the growth rate of demand was also affected by seasonal factors.

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In the face of the "p a" href= //www.sjfzxm.com/news/index_c.asp "fur" /a industry, will it attract more farmers and garment processing enterprises to join the fur industry? Will the fur industry go to the inflection point of rapid growth due to rapid development? For this reason, relevant insiders and practitioners in the industry have their own views and expectations.

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< p > < strong > focus data < /strong > /p >

< p > a href= "//www.sjfzxm.com/news/index_cj.asp" > retail sales < /a > 8 years increased 10 times: from 2010 to now, every link of fur industry in China is in the stage of rapid growth.

In 2010 alone, the gross output value of China's fur industry was 42 billion 680 million yuan, of which the export volume was 12 billion 800 million yuan, the domestic retail sales amounted to 30 billion yuan, while the domestic retail sales amounted to only 3 billion yuan in 2002.

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In the year of 8, in 2011, there were 34 million 557 thousand and 900 mink farming, 13 million 94 thousand fox, 19 million 908 thousand and 100 raccoon and 5 million Rex Rabbit in P.

By the end of 2011, 16 million mink skins, 6 million Fox Skins and 12 million pieces of raccoon skins were produced throughout the country.

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< p > exports accounted for nearly 8 of the total: in 2006, about 80% of mink fur coats were exported to Russia, Finland, Canada and other places.

Russia is China's largest fur, "a href=" //www.sjfzxm.com "clothing" /a "export market, accounting for about 50% of the total export volume.

In recent years, the import and export volume of China's fur raw materials is very large.

Total imports increased steadily from US $172 million in 2001 to US $618 million in 2010, an increase of more than 259%.

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< p > < strong > market decoding < /strong > < /p >

< p > the source of high price: according to the current price of 1000 yuan ~1200 yuan per mink raw material, a finished mink coat needs an average of at least 23 skins, so the cost of raw material for each mink coat is more than 20 thousand yuan.

Coupled with the cost of design, technology and sales, a mink coat sold for 3 or 40 thousand yuan can only be counted as a cheap commodity, and the high price of fur products will come from it.

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< p > supply of raw materials is in short supply: fur animal husbandry is characterized by high investment, high risk and high return.

The price fluctuates frequently and has a large amplitude. On the one hand, the price of leather depends on the international market. On the other hand, it is difficult to grasp and match the growth rate of aquaculture and the consumption demand of the market. The equilibrium point between them is often broken, and the price of leather is high and low, which makes the industry more volatile.

In recent years, the market demand for fur has increased by about 60% per year, while the output of raw fur raw materials has increased by only 40%. There is a clear imbalance between supply and demand, which is also the reason for higher fur prices.

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< p > aquaculture is a high profit link: taking a comprehensive view of the whole fur industry chain, the output value of fur processing links is the highest, accounting for 51.30% of the total output value, 22.73% of the market link output value, 19.43% of the output value of the breeding sector, and 6.54% of the output value of other related industries.

However, the highest profit link does not appear in the processing link, but exists in the upstream aquaculture sector.

This shows the downward trend of the industry and the lower the profit. < /p >

< p > < strong > multiple viewpoints < /strong > /p >

< p > < strong > there is development in the market < /strong > < /p >

< p > executive director Juliet Bailey (Juliette Bailey) International Fur Association < /p >

During the period of < p > 2010~2012, the development of fur industry in China showed a rapid development trend. A large part of the reason was that China's two or three tier cities had more and more market oriented role in fur clothing demand.

As a fur trade association, we fully affirmed this phenomenon.

The development of China's fur industry has been showing a trend of wave rise and fall for a long time. Whether it is at the peak or valley value of development, it is a manifestation of fashion and market demand.

Moreover, we actively encourage the cutting-edge designers to deliver the latest design concepts and fashion ideas for the industry, in fact, they are "fresh keeping" for fur market and products.

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In terms of the form of fur trading, "P", China's market model is different from the form of auction in foreign countries.

If China wants to form an auction model, it needs a wide range of recognition in the industry, as well as the assistance of experts, which can not be imposed on the market.

On the other hand, the operation of the auction house will also be largely affected by the profits of the industry.

Therefore, having abundant capital is also an important prerequisite and guarantee for the establishment of auction house mode.

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< p > < strong > Fashion cognition is lagging behind < /strong > < /p >.

< p > < strong > the famous fur designer of Diao Mei < /strong > /p >

< p > Chinese people still have great differences in their consumption of fur.

The trend of fur consumption in the world is very clear every year.

For example, due to the recent sharp rise in mink prices, which restricts its acceptance, it has spawned soaring sales of fur like fur, such as fox and raccoon.

In the domestic market, the traditional concept restricts consumers from rejecting the fox mentality and thinks it is too exaggerated.

On the contrary, Chinese prefer mink with a more restrained style. In terms of style, they prefer traditional modeling.

In fact, when the cutting-edge design concept appears two or three years later, it will be widely recognized by the market and become a popular selling explosive fund.

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< p > although the current consumption and production is still a more traditional mode, but with the increasing purchasing power of consumers and the wider popularization of fur fashion, we believe that the fur industry in the future is bound to take design as the main direction.

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< p > < strong > consumption atmosphere must be trained < /strong > /p >

< p > < strong > Zhang Kaibiao, general manager of Beijing Jincheng Cade Clothing Co., Ltd. < /strong > /p >

< p > China's numerous fur clothing brands and processing enterprises are mainly oriented to Europe and other international markets.

Therefore, although our processing and production is completed in China, it can only be "fragrant outside the wall".

This also determines the "main battlefield" of competition between us in foreign countries and "base camp" in China.

When we want to turn the market to the domestic market and strive to occupy more domestic market share when the external consumption environment is poor, the important work we need to do is to promote the concept.

No matter how changeable the development of leather products is, it always needs manual labor as the main way of processing products.

Therefore, due to the luxurious nature of the price of fur products and the limited awareness of Chinese people, the brand must be patient to cultivate audiences.

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< p > < strong > price fluctuation reflects market demand < /strong > < /p >

< p > < strong > Cui Zhaokun, chief representative of Copenhagen fur China, < /strong > /p >

< p > China's fur market has indeed reached a new historical high price. In fact, the prosperity of fur market directly reflects the supply and demand of the market, which is a direct reflection of market demand.

In addition, the fashion industry is showing a trend towards fragmentation, and consumer acceptance of fur products and accessories is greatly increased.

As for the mainstream fur trade in China, it will not lead to irrational changes in prices. The most direct beneficiaries of auctions are farmers and manufacturers, and there is no direct relationship between price constraints.

In addition, because of the low technical barriers of fur industry, it still belongs to traditional processing enterprises.

Therefore, fur entrepreneurs can only be better in brand, design, quality and fur industry, so that they can be more robust against price fluctuations and market risks.

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< p > < strong > fur fashion has the prospect < /strong > < /p >.

< p > < strong > Ma Sitong young designer < /strong > < /p >

< p > it is a great encouragement for NAFA to win the gold medal of the Ninth China International Youth Fur clothing design competition.

After graduating from college, I always have the intention of starting a designer studio, and I also take this opportunity to test my personal ability.

In terms of fur design, the grasp and exploration of the characteristics of raw materials led me.

Because of the great uncertainty in the processing and design of fur materials, it will bring a lot of unpredictable factors to the design process, and to a certain extent, it will also increase the whole challenge and interest.

On the other hand, in the four international fashion week, the new trend of the combination of fur elements and other fabrics has high cultural value and fashion value.

Moreover, in recent years, the hot sale of fur clothing and the extensive promotion of fur elements have made me see a lot of commercial value.

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