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Zhuzhou Songhua Brand Underwear City Chen Zhiping: Brand Opens "New Underwear Era"

2013/3/10 20:03:00 16

Celebrity Interview Brand Underwear City Women'S Underwear Chen Zhiping

reporter: Hello, Chen. As deputy general manager of Zhuzhou Songhua brand underwear City, do you have a special understanding of underwear? 
 Chen Zhiping: I think there are different ideas and different ideas about underwear in different times. Before the reform and opening up, people's thoughts were bound by traditional feudal ideas. Underwear as a private matter is a topic that female friends try to avoid. After the reform and opening up, people emancipated their minds, widened their horizons, abandoned traditional conservative feudal ideas, and began to view women's curvilinear beauty correctly, and talked healthily about the underwear that best embodies female curves. Nowadays, underwear, underwear show, underwear counters and underwear models have become the topics that ladies get together to talk about. We are no longer ashamed to speak about it. The era of "underwear" is gone forever. We can say that we have entered the "new underwear era". 
 reporter: these changes in ideas have also led to the prosperity of China's underwear market. What is the situation of the underwear market in Zhuzhou in recent years? What kind of scene is it showing? Please introduce it to us. 
 Chen Zhiping: the products in the underwear market in Zhuzhou now have three grades of high school and low grade. Low grade underwear prices are generally between 3~5 yuan, poor quality products, old design, few people ask for; mid-range underwear prices generally in the dozen or 20 yuan, the quality of these underwear generally, emphasizing practicality, but ignore the design and functional design, can not fully satisfy the contemporary women's pursuit of fashion psychology; high-grade underwear ranging from tens of dollars to hundreds of dollars, although the price is high, but with its fashionable design and high-end quality can also win the favor of consumers. Consumers call for brand underwear, and merchants need brand market. With demand, there will be development. Our Zhuzhou Songhua brand underwear City sincerely cooperate with merchants to jointly develop the brand road of Songhua brand underwear City. 
 reporter: in the face of these circumstances, how do brand agents in Songhua underwear City view the trend of brand development? 
 Chen Zhiping: when I chat with the merchants of Songhua brand underwear City, I can see that their requirements and opinions on brand are also in general agreement. We all think that people's living standards are getting higher and higher. Consumption is no longer limited to eating, drinking and drinking, but also requires that they dress well and pursue high quality life. Choosing high quality underwear is a reflection of choosing a high quality life. Now brand underwear is attracting the attention of many female friends, because the brand merchandise not only guarantees the safety of the first layer of clothing from quality, but also adds fashionable elements to the design, ensuring women's comfort while ensuring their confidence and beauty. The agents of Songhua brand underwear City have always maintained an optimistic attitude towards the overall development of brand underwear. Of course, with the increasing number of brands, the competition between brands and brands will become more and more intense. Therefore, if a brand has its own unique style, it can survive in the increasingly fierce market competition for a long time before it can be highlighted in many brands, so that consumers can remember and get their favor. 
 reporter: in the face of the demand of businessmen, what measures have been taken for Songhua brand underwear City to meet their development requirements? 
 Chen Zhiping: according to the reflection of the operators in the market, the sales of Songhua brand underwear City is very optimistic last year. The popularity of the shops is booming year by year, and the sales situation is getting better and better. Branding has become the main trend of today's underwear market. The competition between underwear brands is becoming more and more intense, and so is the underwear market competition. Songhua knows that good business projects must have a good management system and create their own unique advantages, so as to ensure that the market is in an invincible position in the fierce competition. In order to adapt to the requirements of branding development, we put forward a series of initiatives: first, take image engineering as the foundation, and attract more customers with unique eyes with the bright and beautiful appearance; second, with the brand and personalized management concept as the core, while continuing the past brand road, we hope to add more personalized elements. Third, with the humanized management as the guarantee, the relationship between the market and the merchant is just like the relationship between the fish and the water. Therefore, establishing good relationship with the operators is a prerequisite for the steady development of the market. Fourth, with the support of the high quality staff, we should professionally train the employees, and distribute the uniform work clothes, requiring the staff to maintain a good image at all times and everywhere.