HOPERISE Fashion For Men'S Clothing

< p > create "model shop", ERP project will enter the implementation stage, and will cooperate with Beijing cultural development foundation deeply.

At the beginning of the Spring Festival in 2013, the German style high-end men's wear brand HOPERISE launched a series of new projects, involving marketing, brand, product, information and other key modules.

A deep foundation with a series of new moves will make HOPERISE explode in the new year.

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< p style= "text-align: center > > cooperation with cultural institutions gives the vitality of the product < /p >

< p > although HOPERISE follows the design concept of Bauhaus Art Institute in Germany and has R & D design team in Germany and Taiwan, it has never stopped exploring.

How to be remembered in many fashionable leisure brands? How to form the brand's own product style? How to endow the product with sustained vitality? In 2013, the contact with the Beijing cultural development foundation made HOPERISE find its way.

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< p > "at present, more and more men in the country are pursuing the personalization and fashion of the dress. The idea of relaxing themselves and emphasizing individuality has gradually entered the hearts of the people."

Zhuang Bishuang, chairman of HOPERISE, said that the Beijing cultural development foundation has many agents of the world's top domestic and foreign painters and artists. Once the cooperation between the two sides is determined, through this organization, HOPERISE will be able to get the authorization of these artists and use their works in the commodity design.

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< p > put art in fashion and fashion, and make fashion more cultural.

"Fashion is fashion, life, attitude, and cultural inheritance."

Zhuang Bishuang said that through the Beijing cultural development foundation, the products of HOPERISE will be further upgraded, from the previous edition and fabric to the integration of Chinese and Western culture and art elements.

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< p > < strong > relying on ERP project to create model standard store < /strong > /p >

The ERP project jointly launched by P and HOPERISE and the world's leading IT and management IBM Consultation Service Co was formally launched in January 2013. At present, the role of the ERP project has gradually emerged. "With the help of IBM's advanced ideas and best practices in the fashion retailing industry, as well as the systematic management pformation and meticulous management methodology, this project has helped HOPERISE information construction and implementation, comprehensively improve the efficiency of the operation and management of the HOPERISE business, and promote the rapid internationalization of the brand in China."

At the beginning of cooperation, Zhuang Bishuang once said that HOPERISE hopes to enhance its competitiveness in all aspects through cooperation with IBM.

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After building a solid foundation for the P system, this year, HOPERISE focuses on the fine management pformation of the channel, and plans to build the standard store to enable the channel's fine management experience to be popularized rapidly to all levels of terminals.

It is reported that HOPERISE has selected a model store in key markets nationwide, and has set up a comprehensive and meticulous management system in its pilot projects.

Once the system is successfully implemented in the model store, HOPERISE will allow the stores in the surrounding area to appoint shop assistants and shops to help enter the store and accept the "field teaching". Then, the trained management will bring the experience back to other salesmen.

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