Silent Beauty Has Been Blooming For A Long Time - The Ninth Annual Award Of Clothing Brand Tour

< p > March 26th night, sponsored by the China clothing association, the exclusive award of the "Jack ninth China clothing brand annual award" was held in the Beijing Century Theater in the exclusive name of the new Jack sewing machine Limited by Share Ltd.

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At the end of the P awards, nine awards, including style, innovation, potential, quality, planning, marketing, public, value and achievement, were finally presented. It is worth mentioning that in addition to promoting the awards, supporting awards, manufacturing awards, business awards and costume awards, this year, the "grand Prize" special award series has another award, the International Development Award, which aims to recognize the comprehensive ability and practical effect of Chinese apparel enterprises in the integration and expansion of international resources.

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< p > > striving to build a beautiful China is the concept clearly put forward in the eighteen major reports of the party. Beautiful China is the sum of the beauty of the environment, the beauty of the times, the beauty of life, the beauty of the society and the beauty of the people. This grand prize presentation ceremony takes the theme of "beautiful China" as the theme, and describes the contribution made by the Chinese garment industry to the construction of beautiful China after the reform and opening up through the four paragraph.

In addition, after the use of the eighth new musical forms, the "grand prize" award ceremony once again returned to the award ceremony itself, which shows the unusual effect in the usual form.

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Since the birth of P, the annual award of China's clothing brand has become the annual event of general concern in the industry. He has made China's original clothing brand display in front of the world in a group posture. With the constant strengthening of its value and location, the Chinese clothing brand annual award has become the highest platform for many garment brands to self check and interact with each other for nine years, and has become the highest honor for the recognition and pursuit of clothing brands.

At the same time, the way of judging the annual awards of Chinese clothing brands has always been praised by the industry and related industries. Its "fair, just and open" evaluation principle has become the "banner" in the process of evaluation.

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< p > the evaluation process of the current "grand prize" has continued and stabilized the previous form, that is, the first evaluation is based on the three sets of data, such as "business coverage statistics", "consumer survey" and "industry experts survey". The list of nominations for this award is put forward, and then the nomination award brand of each award is generated after consideration by the nomination panel of experts.

The final assessment is based on the different awards set up. The jury conducts final examination of the awards nomination awards through data review, shop inspection, data and module analysis, invited guests' presentation and comprehensive evaluation, and finally produces nine "annual brand" awards.

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< p > in 2012, when the garment industry is not very optimistic, the current Organizing Committee of the grand prize pays attention to mining the brand that has a pioneering role in the market. It interprets their advanced nature and brings new experience to the industry. Under the situation of constant adjustment of the appraisal pattern, we strive to make every aspect of the appraisal process meticulous, seek out the advanced nature of the advanced brands, and use their advanced nature as a reference to open a window to the other side of the Chinese clothing brand in the unfavorable market situation.

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< p > as the exclusive title enterprise of the sixth to the Eleventh Annual Awards of Chinese clothing brand, "new Jack sewing machine Limited by Share Ltd", under the new situation and new challenges, Jack has been interdependent and cooperating with garment enterprises, and has always been committed to providing clothing enterprises with high technology and good economic efficiency sewing equipment, improving the production efficiency of garment enterprises, solving the problems of rising labor costs and recruiting difficulties.

In 2012, Jack sales ranked first in three years and ranked first in the world.

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Ruan Jixiang, President of the P > Jack group, said at the press conference of the award party that Jack, through the exclusive title "grand prize", has been strongly supported and helped by the vast media friends and China clothing association. He hopes to provide more high tech sewing equipment through the "Grand Prix" platform, further boosting the contribution rate of Chinese clothing brand technology, and making more contributions to the pformation and upgrading of the Chinese sewing industry.

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< p > beautiful expectation: style, innovation, potential < /p >

< p > style award: evaluate whether the style of the brand is consistent with its own location and whether it is recognized by consumers or the market. The content of the review includes visiting the brand store on the spot, evaluating the brand positioning, cultural connotation, design performance (VI system, SI system), brand image characteristics, symbolic style design and the way of life conveyed.

The brand of this grand award style award is ICICLE.

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< p > Fashion is perishable and style is perpetuating.

Style is not only a brand personality, but also a cultural concept behind the brand.

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The P ICICLE brand stands out in many brands with its distinctive brand style and cultural concept.

Subdivided crowd positioning, subdivision design positioning, environmental protection concept is the reason for its list.

When ICICLE Zhi he brand was established, it subdivided its own market atmosphere and style idea. Therefore, once it was launched, it was recognized and loved by its consumers. Its distinctive brand style and production concept have been praised by consumers.

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< p > Innovation Award: evaluation of brand innovation in product development (inventions patent, utility model patent), process, technology, business mode, brand service, organization and management, etc. the contents of the review include reviewing and analyzing the brand innovation report, studying the originality and originality of the brand innovation, whether it brings new growth point of economic benefits for the brand, or whether it can become a new model for the future development of the industry.

The brand of this grand prize of innovation award is: bryin.

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P > innovation is power, innovation is hope, and only hope can bring about continuous changes.

By using "life Golf" as its unique brand culture, Brad has run Golf elements into casual wear and sportswear, bringing consumers free, relaxed, casual and comfortable enjoyment.

Compared with music, Fen successfully built the brand into the leading brand of Chinese Golf costume, and the innovative brand positioning won the win win of image and market.

It is not only a brand new field, but also a short and long confidence and achievement with the international brand.

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< p > potential award: evaluate the market potential of the brand; the content of the review includes the inspection and analysis of brand data and brand growth rate, brand style, brand positioning, product design, store display, marketing means, etc.

The brand of this grand prize is DAZZLE.

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< p > potential is like the initial strength and energy that is ready to go.

The reasons for DAZZLE's list are: proper brand positioning, proper style, smooth channel, stable performance, social responsibility and mature brand mentality.

DAZZLE has all the conditions of a good potential stock. Its brand growth experience and remarkable achievements make people believe that DAZZLE will have a more dazzling future.

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< p > Beautiful bearing: quality, planning, marketing < /p >

< p > Quality Award: to assess whether the comprehensive quality of the brand is in line with the relevant standards of the State Administration of quality supervision, inspection and quarantine; the contents include clothing materials, technological level, product packaging, service quality, environmental indicators, etc.

Win the award of Quality Award: M·SUYA.

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< p > quality is the foundation of the brand, the commitment of the brand to the customer, and the brand's adherence to the self concept.

The 28 classification plates and 128 detailed processes make M·SUYA's design concept well explained.

M·SUYA has built up the brand of "women's pants expert and leader" with quality as its driving force.

M·SUYA is committed to the persistence of quality and the dream of brand.

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< p > Planning Awards: assess the brand's promotional activities or initiatives in the year (activities and initiatives can be completed or being implemented); review contents include reviewing and analyzing examples of brand activity planning schemes, studying the key brand creativity, implementing steps, and enhancing the brand image and market share.

Win the award of this grand prize award: October Mommy.

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< p > planning is a brand's shaping of its own culture and a value to consumers.

Good planning can make good quality and brand more powerful.

October Mommy is one of the earliest enterprises to set foot in maternity dress in China. It is the key lifeline of pregnancy products -- experiential feeling, through "publishing books + TV shows + new media development".

The experience of October Mommy shows that brand planning requires not only creativity and inspiration, but also sustained patience and conviction.

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< p > Marketing Award: evaluate brand marketing capability; the content of the review includes brand marketing strategy, marketing method, market share and marketing performance through specific data and examples.

To win the award of the Grand Prix award: brand.

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< p > marketing is the bridge between the brand and the consumers. The quality of marketing is related to the success or failure of the brand.

As the first listing of A shares, women's clothing enterprises have been widely recognized by consumers.

With its impressive growth performance, he is continuously upgrading his national market share, overall competitiveness, brand image and brand strength, and becomes the representative of the blue chip in the apparel sector.

From the well-known brand of women's clothing to the constant performance of good performance and generally appreciated by people, the continuation of the trend is a remarkable legend.

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< p > beautiful dream: public, value, achievement < /p >

< p > public Award: evaluate the brand's market awareness; the contents of the review include consumer awareness, market reputation, social welfare and so on.

Won the award of the "grand prize" public Award:

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"P >" through the 11 consecutive years to participate in the "China Fashion Week", AI Deng Bao not only made its "British style" product concept and brand image popular among the people, but also made its public awareness stable in the forefront of similar brands.

Firmly maintaining a brand style and brand concept, AI Deng Bao wins the most widely recognized and recognized fans.

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< p > value award: evaluate the comprehensive value of the brand; the contents include wealth creativity, market awareness and development prospects.

To win the award of this grand prize: Song Li Si.

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< p > value not only contains the creativity of the brand's own wealth, but also includes the market visibility and development prospects.

On the grounds that he was able to raise the brand's attention and brand gold content by holding large-scale activities related to brand value added.

As a famous brand of Chinese high fashion, song has entered the stage of pursuing social value in enhancing brand value.

Product innovation, management innovation, channel innovation and capital innovation, along with all of them, has become a model for upgrading the brand value of the industry.

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< p > Achievement Award: evaluate the comprehensive value of the brand; the contents include wealth creativity, market awareness and development prospects.

To win the award of this grand prize, it is a good news bird.

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< p > achievements: these two words are honor, responsibility and time to strength.

The good news birds take the middle class aged 30 and -50 as the target customers, and strive to show their enterprising, extraordinary vitality and enjoying their life.

The good news bird pays attention to the cultural connotation, and the mature brand image and perfect management system complement each other and become one of the banner brands of China's clothing industry.

As a long-standing public brand, the good news bird shows a mature and steady demeanor of the industry model and a leader brand of the industry brand.

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< p > trophy is the expectation of the brand for the future, and is the bearer of brand confidence and honor.

The trophy is the brand's desire for higher and farther dreams.

All along, the "grand prize" is like a window, not only to let consumers see the achievements of China's garment industry this year, but also to show the world the Chinese fashion and culture.

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< p > clothing is a language that can express the heart. Clothing is also a culture that can express the grace of a country.

The development and expansion of Chinese clothing can not be separated from the efforts and pursuit of the clothing brand itself, and can not be separated from the promotion of various industries in the upstream and downstream industries, and can not be separated from the support and encouragement from all sectors of society.

The special awards for the annual awards of Chinese clothing brands are set up for the support and promotion force behind them.

The brands of the "grand prize" Promotion Award, the support award, the manufacturing award, the business award, the clothing award and the international development award are respectively: the people's Government of Xingcheng city of Liaoning Province, the Zhejiang golden hair Group Co., Ltd., the Di Group Group Co., Ltd., the Beijing Wangfujing 100 cargo (Group) Limited by Share Ltd, the hat decoration exchange -- Nantong Fu Mei dress Co., Ltd., Shandong Ruyi science and Technology Group Co., Ltd.

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< p > beautiful night, beautiful stage.

Many beautiful dreams come together to become the great dream of beautiful China.

In the face of the new opportunities, China's garment industry will continue to rise and hold up the "Chinese dream" in mind.

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