Michael Jordan's Dispute On The Right To Name Was Heard In Shanghai 3 Days Ago.

3 days ago, the second intermediate people's Court of Shanghai opened a trial of the former US basketball star "flying man" Michael Jordan (hereinafter referred to as "Jordan") to complain about the name right dispute of Jordan sports Limited by Share Ltd (hereinafter referred to as "Jordan sports"). Among them, Jordan claimed 1 million 140 thousand yuan for Jordan sports. Last night, a well-known sports broker told a reporter that if Jordan was not registered with the Trademark Office of China, it would be difficult for him to win the lawsuit.

Jordan sports headquarters Fujian Jinjiang city. In November 25, 2011, the China Securities Regulatory Commission issued the audit committee to examine and approve the application of Jordan sports initial public offering, and the company was allowed to issue and issue on the Shanghai stock exchange. However, in 2012, Jordan announced that he filed a lawsuit against a Chinese court, accusing Jordan of abusing his name and image without authorization. The second middle school of Shanghai accepted the case in March last year. Owing to the infringement of the right to name, Jordan sports's IP0 listing was suspended. In the trial, Jordan's lawyer said that the amount of claims increased from 4 yuan to 114 yuan. The move is also considered a response to Jordan's claim of $8 million in counterclaim against Quanzhou by Jordan. Should Jordan return the claim for his portrait right, can he win in China?

Last night, a reporter interviewed a well-known sports agent in China. The brokers said, "although Jordan brand is widely registered in the international market, it is unknown whether he will register at the Trademark Office of China. If there is no registration, people will have the right to give priority books in the country, and registration is also divided into many categories, sports equipment. clothing Cars, real estate and so on. If Jordan does not have all kinds of registration, others can also use some trademarks. "

What is the basis of Jordan's claim for "Jordan sports" 1 million 140 thousand? For this reason, the person made an interpretation: "this is more complicated, and we need to calculate the specific figures based on the amount of water flow, that is, the percentage of water transactions, such as how much money is used to make a year's profits, then we can calculate the amount of claims according to the percentage of transactions according to the percentage of transactions."

　 Online interview

Yao Ming agent Lu Hao: there are a lot of people who rush to register trademarks.

Last night, a reporter interviewed Yao Ming's agent Lu Hao as a member of Yao's team. Lu Hao admits: "there are a lot of people who rush to register trademarks, hoping that the relevant departments can pay attention to it. Until now, there are still some categories of trademarks that Yao Ming can't register." Lu Hao said: "in recent years, there are a lot of people who rush to register trademarks with malicious intent. This also indirectly damages the interests of athletes. Taking Yao Ming as an example, besides the" Yao Ming generation ", there are basketball and other similar characters in the domestic market including" Yao Ming "," Yao Ming family "," Yao Ming OBC "," Yao Ming family "," Yao Ming Zhengda "," justice "," Yao YAO "and so on. Gym shoes Clothing and other products. Yao Ming also warned the companies and individuals in the ultimatum of "3. 15", but the effect is not very obvious. Up to now, Yao Ming still has many categories of trademarks that can not be registered. This is a delay of seven or eight years, and whenever we see someone registered Yao Ming trademark and objection, we have to pay two thousand yuan application fee. I think this is not very reasonable, and also appeals to the relevant departments to come up with specific solutions.

　 Lin Dan agent Yang Bo: Lin Dan basically registered in all categories and spent more than ten thousand.

Like Yao Ming, Lin Dan was also embarrassed by being registered. When interviewed by reporters, they also expressed frustration: "it is really impossible for such a problem to arise. We can only make an objection to the General Administration of industry and commerce. I remember allowing individuals to register their trademarks before 2008, but at that time, many systems were not perfect, but after 2008, they could only be registered with companies. When registered" super Dan "trademark was registered in the name of a brokerage company, some systems were perfected later. Now, Lin Dan has more than 40 categories of trademarks, such as Lin Dan's Chinese and English trademarks," LD "graphic trademarks, and some trademark trademarks. We have registered all kinds of trademarks. The registration of these trademarks has spent more than a hundred million. Although I spent all this money, I think it is very valuable, so that we can maximize the protection of athletes. Last night, Lin Dan's agent Yang Bo was in.