Shen Dongri, Chairman Of LAN Zi: Interpreting Chinese National Culture Through Clothing Culture

< p style= "text-align: left >" as the chairman of the first Chinese listed company of A shares in China's high-end women's clothing, Shen Dong day often said, "as China's" a target= "_blank" href= "//www.sjfzxm.com/" clothing "/a" brand, while building its own brand culture, it must also assume the mission of spreading Chinese culture, and interpret the Chinese national culture through "less than", "clothing" and "culture", so that Chinese culture can become an international leader.

Under his leadership, in just 13 years, he has launched a fashion craze for women's clothing. With the unique charm of his brand, he has become one of China's top high-end women's clothing brands, constantly recognizing the position in fashion system and conveying the charm of dress culture from China to the world.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201305/03/2013050314100255994.jpg "/" < < > >

< p style= "text-align: center" > a href= "http://sjfzxm.com/pioneer/" > Shen Dong day < /a > /p >

"P > < strong > Q: what do you think is the biggest test for China's clothing brand? < /strong > /p >

< p > answer: how to abandon the consumption concept of worshipping foreign elements and let the pride of Chinese people begin to self awaken is a test before us.

As a brand of Chinese clothing, we should not only assume the mission of disseminate Chinese culture, interpret Chinese national culture through clothing culture, make Chinese culture an international leader, but more importantly, constantly enhance our competitiveness and form a new pattern and new world pattern with Chinese characteristics in the world.

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< p > < strong > Q: in the context of international fashion brands gathered in China, how do domestic women's wear brands compete with them? < /strong > /p >

Answer: P: twenty-first Century, the theme of world fashion is China. The rise of China and the revival of Oriental culture have provided good opportunities and platforms for China's fashion industry.

Over the past few years, the global fashion industry has gathered in China to compete in the Chinese market.

And the domestic clothing brand is affected by many factors such as the market structure, the economy and the retail industry itself, and it is hard to break through the confinement of brand development.

As one of the high-end women's clothing brands in China, we should constantly enhance the core competitiveness of the brand, maintain good development, and lead the Chinese fashion industry to create a new brand with Chinese characteristics and show the world the beautiful China.

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Q: P > < strong > Q: what aspects do you think the core competitiveness of Chinese clothing brands is? < /strong > /p >

P: answer: we need to be strong in the future.

In the design, the domestic clothing brand should create the design works belonging to its own national characteristics. The Chinese clothing brands are still on the production stage, including the national culture that we integrate into the design, still on the surface, and the cultural connotation is not very precise.

We should integrate the cultural connotation into the design works with Chinese characteristics and brand attributes around humanity and humanistic care.

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In terms of creativity, Chinese clothing brand still lacks imagination and expression. The expression of brand is very important. It is not a slogan and a concept. It should make clothes become a brand core value and a brand spirit. P

Let's make Chinese production gradually become China's creation and let China's design lead the world trend. This is internationalization.

To let every Chinese have a high degree of confidence in Chinese clothing brands is our goal in the future.

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In the supply chain, we should constantly innovate the demand, guide consumption, and create the Chinese rules of China's clothing industry. < p >

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< p > < strong > Q: how can China's clothing brand develop to become the leading force? < /strong > /p >

P: answer: in the context of market competition and fashion change, China's garment industry will undergo profound changes.

The pricing power, core competitiveness and innovation ability of the brand will directly determine whether they have long-term development and become the dominant force.

Take the case of long for example, because she is committed to creating "women's beauty and elegance", positioning the city mature women to show noble and elegant fashion dress taste.

In China, the brand has become a very popular mature female brand.

As the only listed company in A shares of Chinese women's wear, it has become a representative of the blue chip stocks in the apparel sector, and is in continuous improvement in the country's market share, overall competitiveness, brand image and brand strength.

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< p > < strong > Q: what is the future vision of Langer as one of the high-end women's clothes in China? < /strong > < /p >

P: answer: in the future, Langer will rely on new opportunities, change and innovation to drive domestic clothing brands to win the era, win the market and win the future.

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< p > to revitalize the domestic garment industry and hold up beautiful China.

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