Outdoor Enterprises Eager To Make Quick Gains Or Losses Will Slow Down The Growth Of Output Value Of Enterprises.

< p > by outdoor a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the rapid growth of several years, not only sports brand, many a target= "_blank" href= "target=" > textile > clothing company has begun to aim at this market.

Yu Yuenan, vice president of the China Textile Business Association, also believes that the outdoor clothing market may be a new way out for the sale of traditional clothing.

In this regard, the industry has a different view: Sales of outdoor products may continue to rise this year, but if clothing companies take a winning attitude, they may slow down the growth of output value of enterprises.

Therefore, clothing enterprises still need to think twice before producing outdoor clothing.

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< p > outdoor clothing uses more new fabrics. In some respects, garment enterprises avoid the cotton price inversion. However, taking the initiative and moving the whole body to solve the functional problems of the products will bring greater challenges to enterprises.

First of all, outdoor clothing is different from traditional clothing in terms of production and design. Foreign companies have many years of research experience and design accumulation. From the point of view of functionality and quality, local enterprises are hard to compare with foreign brands.

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Less than P, second, outdoor clothing will inevitably lead to hot money inflows. Without product accumulation and no manufacturing experience, some manufacturers can quickly switch production to ensure product quality.

Although there are a large number of ordinary consumers in the "outdoor" ranks, but professional outdoor enthusiasts, after more than ten years of experience, have their own standards for product evaluation, they are the backbone of consumption, and to a certain extent, can affect the choice of "new donkey".

Faced with the professional vision of "donkey friend" and the fierce competition in the market, the enterprises who can not get good products will face the shuffle again.

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< p > "even if we turn to the outdoors, clothing enterprises should consider whether to do foundry or create brand."

Chen Guoqiang, vice president of the China clothing association, said that although there is a small profit to do in the field of foundry, it is not a long-term plan for enterprise development.

He suggested that garment enterprises could first introduce advanced production management, business operation and marketing experience from coastal areas, and make good use of e-commerce and other channels to improve logistics channels, starting from foundry, and gradually taking the road of brand intensive development.

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< p > the industry suggests that clothing companies are involved in outdoor products, preferably with outdoor products companies.

Although more and more young people in the city choose outdoor brands, "donkey friend" is still the main consumer of outdoor products, so it is most important for them to form their own "fixed tourist source".

Outdoor clothing manufacturers may wish to organize theme activities with outdoor products companies to maintain their popularity and attract more people to join outdoor products consumption camps by developing new outdoor travel routes.

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