5.20 Shoemaker Promotion War Begins

< p > public information shows that the discount < a href= "//www.sjfzxm.com/news/index_x.asp" > the retail market < /a > extremely large. In 2013, the sales of clothing in China reached 2 trillion yuan, and in 2016 it could reach 2 trillion and 700 billion yuan.

Referring to the clothing market in the United States, according to the 20% inventory calculation, the inventory in China is 400 billion yuan, which will increase by 500 billion yuan in 2016. The rapid growth also shows the huge development space of the discount sale market.

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Vip.com's rapid growth also confirms this as a leader in the special sale mode, less than P.

When the a href= "//www.sjfzxm.com/news/index_x.asp" > comprehensive electricity supplier < /a > growth slowed down and price war seemed endless, vip.com always maintained a growth rate of over 100%, and realized a net profit of 5 million 800 thousand US dollars in the first quarter of 2013.

The repeat purchase rate of users is also up to 70%. No wonder customers, Dangdang, Tmall and so on are also looking at this market.

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< p > as the representative of vertical B2C, the main purchase of fashionable shoes and clothing products has also been broken down in the near future, and a special shopping mall (outlets.yougou.com) for discount commodities has been launched.

Including BELLE, Staccato, Lies Dan, miu Li, Satchi, Nike, Adidas, Columbia, CAT, Monte Carlo, Levi's and other famous brands, with a 1-5 discount in the sale of excellent shopping mall, many of the thematic activities 70 percent off top.

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< p > unlike other B2C discount sale modes, the excellent shopping mall not only has generally sold over season and tail cargo, but also has a large number of new products sold in this year with the strength of half off caps.

As an electronic business platform of BELLE international under the footwear giant, excellent shopping mall has a more stable low-priced goods of BELLE's brand of fashionable men's and women's shoes.

At the same time, as one of the largest sports brand agents in China, BELLE International's advantage in sports goods is that the best buy mall can play the differentiation card.

And a large number of investment brands to enter, and further enrich the product line of its special brand.

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BELLE international, which has more than 20 years of traditional retail experience, has its special replenishment mechanism, shallow inventory, quick delivery mode, and high turnover rate in the industry. All of these provide strong experience support for the "a href=" //www.sjfzxm.com/news/index_x.asp "business mode < /a" of P.

In May 20th, excellent shopping mall will also launch the first full stop campaign after revision, including BELLE, Staccato, Lies Dan, miaeli, Satchi, Nike, Adidas, Columbia, CAT, Monte Carlo, Levi's and other famous brands will join the launch of the bottom price feedback activities.

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< p > data show that in 2012, 50 shoes and clothing listed companies, stock nearly 57 billion yuan, Lining, Metersbonwe shoes and clothing brands are also worried about inventory, e-commerce commentator Lu Zhenwang thought: "the international clothing inventory crisis has not yet been lifted, so the inventory of business machines are very large, not vip.com family completed."

Electric providers have launched their own sale channels, or found a breakthrough for high storage, which is also conducive to the investment of open platforms, and can also improve user structure.

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< p > Dangdang and fan customers are getting more and more popular in the electronic business platform. With BELLE's rich and offline retail background, the sale discount mode or a new round of evolution will also appear. The long experience of clearing the tail cargo will also promote the development of online special discount mode and further speed up the clearance of brand clothing.

In addition, excellent purchase has already been opened, a href= "//www.sjfzxm.com/news/index_x.asp" > investment platform < /a >, while providing online sales channels for more enterprises, it also helps more offline traditional enterprises to share inventory pressure.

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