Guangdong Enhances Local Brand Value And Builds Exhibition Platform For Designers

< p > by "Guangdong a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > a target=" _blank "href=" target= "," designer Guangdong Association "and" Guangzhou textile and light trading garden "jointly organized" Guangdong clothing advanced customization seminar "was held recently.

Huang Yiqun, vice president of fashion designer /a /a Association of Guangdong a target= "_blank" href= "//www.sjfzxm.com/", said that in order to promote the original clothing brand and cultivate local fashion designers, this year will launch the "high fixed day" in August to enhance the value of local brands and set up a display platform for designers.

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< p > advanced customization is originally called "Haute Couture". The literal plation is "the supreme custom". In France, only by the recognition of the French High Fashion Association is it eligible to be called advanced customization.

In China, advanced customization is not subject to such stringent requirements.

There is no lack of voice in the industry: China's high-end customization is "pseudo high".

In this regard, designer Lin Zi admitted that there is indeed a gap between China and international advanced customization.

"European advanced customization has a history of nearly one hundred years, and the real customization industry in China started less than 20 years ago."

Lin Zi said that there is no clear and mature mode of development in China, but there are many advanced custom shops in China. But there are not many designers who really engage in "advanced" customization. Many of the advanced custom shops are presented in the form of workshops. From the perspective of customer status, operation system, clothing prices, company size, etc., it is biased towards ordinary customization rather than advanced customization.

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< p > designer Deng Zhaoping also believes that the current domestic advanced customization is mainly clothing, and some clothing a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" accessories such as a target= "_blank" href= "_blank" > shoes, "handbags", accessories and so on, few people customize.

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< p > data show that there are 1 billionaires in every 1400 people in China. There are about 960 thousand million billionaires and 60 thousand billionaires in China, 4000 one billion billionaires and 200 billion billionaires, who have gained 80% of China's wealth.

Most of these people have clothing customization needs, and more clothing custom consumption ability.

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< p > "recently, the number of custom-made clothing customers has increased significantly, increasing by 2~3 times compared with the same period in previous years."

Deng Zhaoping, design director of Guangzhou Xin Shui garments and Garments Co., Ltd., told reporters.

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"P > Guangzhou Ting Nan dress design center design director Qu Ting Nan believes that clothing advanced customization has potential for development in China. Guangdong gathered designers talents, produced good products, and promoted different themes to expand the influence of local brands.

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< p > in the face of the large-scale entry of famous foreign clothing brands and the challenge from all walks of life to the domestic high-end customization, the domestic apparel brand high-end customization service is struggling.

Lin Zi said: "as consumers become more and more individualized in clothing design, and as soon as fashion brands enter the garment market, the brand enterprises will become more aware of the vitality of original design, and custom designers will receive more and more attention."

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< p > Lin said that domestic clothing brand designers have more local culture and better understanding of the domestic consumers' character, temperament and fashion taste.

In a sense, the biggest advantage of domestic advanced customization is "grounding gas", which is also easy to promote the localization of local designer resources.

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Su Zhichao, deputy general manager of Guangzhou textile and light trading garden, said that Guangzhou textile and light trading garden is making efforts to create the creative Valley and Designer Club of Xingang 82 fashion designer. It aims to provide designers with the most direct, convenient and fashionable sourcing resources for face accessories, the most fashionable display and publishing space, and the most professional exchange platform, helping local clothing brands to become bigger and stronger, and create an international brand incubator base for fashion. P

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< p > in addition, the Guangzhou light textile trading garden has opened up the "high definition area", which provides more support and greater development space for designers of advanced customization.

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