Nanning Department Store Promotes Consumer Rational Consumption And Impulse

< p > with the end of the 2013 Nanning consumer shopping festival, shopping malls in Nanning have also launched large annual promotions, ultra-low discounts and various promotions, so that consumers can enjoy the benefits.

In recent days, reporters have visited various major department stores in Nanning, and found that although the annual promotion activities launched by the shopping mall are very tempting, there are few consumers in the past who are compulsive shopping, and many consumers are careful in calculating and consuming rationally, so as to get more benefits from the activities of shopping malls.

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< p > < strong > department store discount is "fierce" < /strong > < /p >.

< p > when it comes to shopping activities, many people begin to think about the discount.

This year, Nanning shopping malls in the middle of the year to promote activities, discounts "fierce".

On the 26 day, in order to celebrate the 17th anniversary listing of Nanning department stores, Nanning department store launched a 5 day promotion campaign called "Hi buying club".

During the event, Chaoyang store, Jinhu store and new world store Theme Store in Nanbai banner were launched with ultra-low ice point discount of up to 62% off.

On the 27 day, Nanning's Parkson summer member day activities took off 4.5.

Then, on the 28 day, the dream of the Island Department Store (new dream) launched a big promotion campaign in the middle of the year, the whole stadium 4 folded.

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< p > it seems that these discounts are only a little lower than in previous years, but in fact they are super low discounts.

"In the case of rising prices, labor, water and electricity, logistics and other costs remain high, and the profits of the department stores are getting lower and lower, it will take a lot of effort to produce the same discount with previous years, and let alone a discount that is lower than in previous years.

One industry insider said.

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Such a super low discount has also been warmly received by consumers. < p >

In the interview, the reporter saw that the shopping malls in the middle of the year were overcrowded and many queues were queued up.

Ms. Xu, who came shopping with his family in the Jinhu store of Nanning department store, found it very affordable.

"At ordinary times, there is such a low discount in the activities of the shopping mall, which is worth a lot, and has bought a lot of stuff these days."

Ms. Xu laughed and said, "look at the small household appliances such as humidifier today, and buy them at the right price."

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< p > it is worth reminding that, from the current situation, the promotion of the large and medium sized stores will start to end from today.

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< p > < strong > the middle age has entered the "micro age" < /strong > /p >

Apart from the intuitive discount, P has also launched many special activities.

In addition to the usual Raffles and multiple returns, preferential activities have also entered the "micro era". Micro-blog, WeChat and online shopping platforms have also become the weapon of the big promotion in the market.

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This year, Nanning Parkson has prepared a great gift for "Super Fans". It is concerned about "Nanning Parkson" WeChat and sends the membership card number and the name of the opening card. After the success of the Nanning Parkson audit, it will receive 1000 member points.

In addition, Nanning Parkson will also select a group of "Super Fans" to participate in the viewing group activities. In the early July, the fans will see the blockbuster.

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< p > Dream Island Department Store (Xin Meng) has prepared an interactive gift for fans.

As long as we are concerned about the new dream WeChat in the period of June 28th to 30, relay the "beautiful star meeting - Kenji Wu came!" topic to friends circle, and remind 5 friends to watch. The screenshots are sent to the new dream micro signal, that is, we have the opportunity to meet the star Kenji Wu face to face at the "Mei Du star meeting" in July 6th.

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< p > > the online shopping mall in Nanning department store also launched a promotion of the whole station in the same period. The brand name of the small household appliance brand was "300 full of hair drier, 500 full of insulation lunch boxes"; the digital quality goods, "you buy me to send", the gift phone, the pull rod box, the computer bag, the mouse and so on; the integral value added, the small integral big use; the beauty makeup brand hall, every day "plays" the big card full reduction to carry out when the time is as low as 40 percent off.

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< p > the use of these interactive and online shopping tools has also won the popularity and purchasing power of the post-90s young people for the mall.

Xiao Hu and her roommate came shopping after the examination. She said, "I paid close attention to Parkson WeChat. Apart from participating in the activities, I felt that this year's promotion activities were not bad. Now I bought two pairs of a target=" _blank "href=" //www.sjfzxm.com/ "> shoes < /a > as long as almost 700 yuan. At this price, I can only buy a pair of shoes.

WeChat and micro-blog are what we use every day, and they focus on the pertinence and get a lot of information.

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< p > < strong > consumer rational consumption less impulse > /strong > < /p >

< p > in the past years, after shopping malls were promoted, many people could hear a lot of complaints about "regret after buying. It was so impulsive at that time."

In recent days, a reporter visited shopping malls found that after several years of shopping malls to promote activities, people participate in big promotion activities leisurely, rational shopping, careful calculation of more consumers.

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< p > "this activity is good, buy Women's shoes to send 400 yuan coupons, shoes later can buy more than one pair, take coupons to buy cosmetics, milk powder also discount, Australian food and buy one get one, after shopping in the shopping mall can also go to the supermarket to see."

This is the husband and wife of Xiao Chen.

When the baby is nearly one year old, they enter the Dream Island Department Store (Xin Meng) instead of going straight to the counters to start shopping. Instead, they take the promotional information posters of the mall and begin to study.

And like Xiao Chen's husband and wife, there are not many consumers who first study promotional information after shopping.

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"P" and "Aunt Wang" who follow the trend is even more classic. When she goes shopping, she takes a smart phone to Taobao client. If she sees anything, she will search Taobao. If the price is not far from the overall price of the Internet, she will buy it in the mall and give it up too far.

"My daughter taught me online shopping, I will compare the price of shopping and online shopping, some brands of goods online can be bought, of course, shopping in the mall can be used right away, it is also good, as long as the price difference is not far away to buy, return is also convenient."

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