Pathfinder Wang Cuiying: Children'S Outdoor Products As Future Plans

(P) summer vacation has begun. Parents who want to take their children to the open air have to face a problem. There are few specialized outdoor products for children in the market.

In Beijing, the lack of children's products has become a common phenomenon in the outdoor brand counters and outdoor retail outlets of shopping malls and shopping centers.

In addition to the backpack, kettle, helmet and other accessories, the main products are "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "and" a target= "_blank" href= "//www.sjfzxm.com/" shoes ".

Some people in the industry have said their views.

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< p > < strong > Liang Qiang, associate professor of outdoor sports and leisure economy research center, Tianjin University of Finance Economics: < /strong > < /p >

< p > the educational meaning and value of outdoor sports began to be recognized by the society, and gradually formed the outdoor outdoor market with outdoor parent child activities and training camp as the core. However, because children's outdoor activities are basically carried out under the design and leadership of adults, their activity intensity and risk level are far from adult outdoor sports, so the technical and functional requirements for equipment and footwear are relatively low.

But Liang Qiang believes that children's outdoors is a new growth point of outdoor segmentation market in China.

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< p > < strong > Sanfo President Zhang Heng: < /strong > /p >

< p > Sanfo outdoor sales of children's outdoor products are not many, and mostly equipment, no series, no clothing shoes such a main product.

Compared with the United States, Germany and other countries, outdoor retail stores will set up a child area to display and experience.

But in Zhang Heng's view, this is a market opportunity. "Within 3-5 years, there will be special outdoor brands for children, or the outdoor brands will launch children's products".

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< p > < strong > Wang Cuiying, manager of brand communication of Pathfinder: < /strong > < /p >

Pathfinder has made children's outdoor products a future plan for P.

Family outdoor has become a trend. Although the Pathfinder has not yet launched children's products, its expansion is already under way.

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