Faucets Make Wanda Plaza More Diversified And Consumers Have Higher Viscosity.

< p > in recent days, the commercial real estate leader Wanda Group clearly stated that next year, the 2 floor of Wanda Plaza, which does not contain Wanda Department store, will be abolished in the next year. The a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" format will be abolished, and there will be no attempt to recruit retail formats. There are many a target= "_blank" href= "target=" > clothing, and clothing brands will be effectively divided, some of which may be removed and some may be divided into department stores.

Wanda said that the group had to adjust the 72 square 2 floor business format before 2015.

The adjusted Wanda Plaza will increase the proportion of life styles, such as hairdressing, nail polish, book bar, education and training, which will make Wanda Plaza more diversified and consumers have higher viscosity.

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< p > why is it adjusted? In my opinion, this may be caused by the excessive impact of Internet sales on the physical store. At present, consumers online shopping has become a habit.

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< p > according to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of key retail enterprises in the first half of 2013 increased by 6.9% compared with the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

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< p > nowadays, the clothing of major department stores and shopping centers will be scarce if there is no discount.

The entry threshold of the clothing industry is low, and the homogenization problem is more serious.

After last year's electricity supplier war, clothing stores obviously felt "chill".

More importantly, in the boom of online shopping, many people are interested in online brands, and at the same time, there are more online brands. Internet brands already have their own consumer groups. Once landing stores are built, they will attract some customers, which will bring a certain degree of impact on traditional clothing brands.

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< p > in the 2012 --TV China economic year awards ceremony, Wang Jianlin, chairman of Dalian Wanda Group Co and Ma Yun, chairman and CEO of Alibaba group, laughed. "If 10 years later, if the electricity supplier accounted for 50% of China's retail market share, Wang Jianlin would give Ma 100 million yuan; if it did not arrive, Ma Yun would give Wang Jianlin 100 million yuan.

This "billion dollar bet" has triggered a collision between the industry and the business model.

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< p > adjust clothing industry format, Wanda is not the first one.

It is understood that from the perspective of the proportion of merchants in commercial projects, many enterprises are making such adjustments. Some of them are not cancelling certain brands, but only increase food and entertainment items, so the proportion of retail sales in general is reduced.

"Shopping center is eaten" is a wise saying at this stage.

Statistics show that among the tenants of Beijing shopping centers, the catering industry has risen to 18%, and the largest contribution to the rent has dropped to 34%.

Experiential format has become the key factor to revitalize the shopping mall.

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< p > really want to "dress up"? I think two points can not be ignored. One is the retail of clothing, the profitability of unit area is definitely higher than that of catering and entertainment.

Two, a considerable part of the main goal of consumers shopping is clothing based retail sales.

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