The Current Situation Of Wuhan'S Clothing Industry: The Agent Compresses The Order Budget, And The Technical Workers' "Bride Price" Rises.

< p > < < a target= "_blank" href= "//www.sjfzxm.com/ > > clothing /a > industry situation is difficult, it is not easy to survive."

In August 13th, when the Wuhan CPPCC investigated the development of Wuhan's clothing industry, Huang Weiguo, vice chairman of Wuhan CPPCC, described the current situation of the clothing industry.

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< p > not only is Wuhan, but the national garment industry is experiencing a wave of negative growth.

CIC released the 2013 China Daily Performance preview report, which showed that the growth rate of a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > was generally low, the performance of Metersbonwe reported 48%, Anta sports dropped 32%, YOUNGOR dropped 10%...

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< p > a garment industry in Wuhan said that although clothing companies will complain every year, this year is really more bitter.

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< p > < strong > agent compression order budget < /strong > < /p >

< p > 2013, autumn and winter clothing orders will be over, but Wuhan costumes are not excited by the past years.

Liu Shuren, chairman of the Wuhan clothing trade association and Wuhan yuan Tian a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" Chairman, said that trapped in the clothing terminal retail is weak, the franchisee confidence is generally low.

From the order meeting, the outlook for the second half of the year is still not optimistic.

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At P meeting, an agent from Heze, Shandong said that the two stores were originally planned to open two stores this year, but the sales in the first half of the year were not satisfactory, and the rent of the street shops rose sharply.

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< p > a person in charge of clothing enterprises in Wuhan said that the price of down this winter has increased by 60% to 70% and the price of winter clothing has doubled as a result of bird flu and man-made speculation.

Many agents participating in the order meeting have to cut down the budget.

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< p > < strong > technical workers "betrothal gifts" rise in height < /strong > < /p >

< p > according to convention, Wuhan clothing enterprises put workers on high temperature in late July.

When the heat is over, the clothing bosses find that the deposit of the recruits has gone up again.

"In order to retain the skilled workers, enterprises should give the workers" betrothal gifts ".

Wang Jianping, chairman of Wuhan Wang Jianping fashion design and production company, said that the "bride price" of each worker has risen from 500 yuan to 600 yuan.

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In order to return funds as soon as possible, the sale of P would be a regular occurrence.

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Since P in late June, international fast fashion brands such as Zara and H&M have been discounted in advance, and domestic brands under the pressure of inventory have been forced to sell frequently.

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< p > Liu Shuren said that consumers will buy only this year's special sale.

Frequent discounts have made consumers' appetite too dire. It has already formed a vicious circle without discount and no one buys.

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< p > < strong > "Han workshop" to create a business name card < /strong > /p >

< p > clothing enterprises in Wuhan are trying new ways to build a brand name "Han workshop".

"Han workshop" will focus on displaying a number of Han style clothing, and the design will move into the store.

The first store will be opened in Wanda Plaza, Zhuankou in September 18th, with an area of more than 4000 square meters.

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< p > Li Qunbao, Secretary General of the clothing trade association of Wuhan, said, "Han workshop" will cooperate with Wuhan international fashion week to promote Wuhan clothing as a business card to the whole country as a whole.

This is also a useful attempt to develop new channels for Han style clothing.

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