Securities Agencies Speculate That This Year'S Electricity Supplier Revenue Is Expected To Exceed 300 Million

Recently, CITIC Securities and Pathfinder executives discussed and exchanged the company's operation, mainly including the development of core strategic propellant Electronic Commerce (P).

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Pathfinder < /a > the promotion of core strategy: < /strong > /p >

< p > The Pathfinder multi brand strategy originated in 2012. At present, the company's multi brand framework includes: the main brand Pathfinder, the joint venture brand Discovery and the self created new brand ACANU. The three brands are facing different consumer groups, but many background resources such as supply chain can be shared, improved operation and cost reduction.

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< p > this strategy mainly stems from the trend of continuous specialization and differentiation of consumption at present.

For example, in the automotive field, we mentioned that the off-road vehicle thought of Land Rover, the luxury car thought of Rolls-Royce, and the general household thought of the public. When the industry develops to a certain stage, consumers will gradually separate, and there will be different market segments, and different products will be needed to meet the demand.

After nearly ten years of rapid development of the outdoor industry, the market is also constantly subdividing, and the company needs to develop as a representative of a product category.

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< p > Pathfinder is located in more specialized fields such as mountaineering and hiking.

Discovery is located in outdoor leisure areas such as off-road, self driving and so on. In June 2013, online trial marketing began, and it is expected that the stores will expand in 2014.

ACANU is located in the outdoor field of riding. In the early stage, as a network brand, it mainly focuses on the youth group. Most young people love to ride this activity. This year, Arnold and all kinds of famous cycling events are linked together, hoping to make arkeno a synonym for riding this outdoor sport.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Electronic Commerce > /a > Development: < /strong > /p >

< p > The Pathfinder will put the electricity supplier on a very high strategic position, and the electricity supplier is a change in the consumption trend.

As an offline enterprise, the company takes the opportunity of network development to overcome the problem of online and offline collaboration.

In the first half of 2013, the company achieved about 70000000 revenue from the electricity supplier business, with an increase of 200%+.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > < < /a > > prediction of its development: < /strong > /p >

Pathfinder has defined the operation strategy of "goods + services" 020, and the sociality of the outdoor industry has become the natural foundation for the 020 strategy of the company's operation. The advantages of the company in terms of brand size and management capability are enough to ensure the steady progress of the new strategy. P

At present, online merchandise sales have made substantial progress. It is expected that 2013/2014 business revenue will reach 3/6 billion yuan in the year of 2013/2014, and the proportion of revenue will reach 20%/30%, which will become a strong driving force for the company's high performance.

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