Xintang Town Jeans Garment Industry Vigorously Transform And Upgrade

"Guangdong Province Quality Supervision Cowboy" Casual Wear The inspection station (hereinafter referred to as the inspection station) is established in the professional town, which has become a technical testing platform for the transformation and upgrading of the cowboy clothing industry in Xintang town of Zengcheng. It not only makes the cowboy garment industry change from 'yield advantage' to 'quality advantage', but also realizes the change from 'brand advantage' to 'benefit advantage'. Recently, Lin Fuzhu, director of Quality Supervision Bureau of Zengcheng, Guangzhou, feels deeply: the establishment of testing platform has provided strong support for Xintang town cowboy garment industry, and will further promote the growing and accelerating development of industrial clusters.

Xintang town is China's largest denim clothing production and export gathering area, the industry has formed spinning, dyeing, weaving and so on a set of perfect production and processing system. According to statistics, the town has more than 4700 denim textile and garment production and associated enterprises, and over 60% of the denim garments in the country come from Xintang Town, and its products are sold to dozens of countries and regions such as the United States and Europe. Last year, Zengcheng textile and garment industry completed industrial output value of 42 billion 380 million yuan, accounting for 24.74% of the city's total industrial output value, an increase of 31.39% over the same period last year.

In recent years, due to the impact of the financial crisis, Xintang town has been squeezing the development space of the industry due to the impact of the financial crisis. The traditional labor intensive industry has been greatly affected by the shortage of labor. Therefore, the jeans industry has encountered unprecedented challenges. Since 2010, a series of problems affecting the healthy development of the industry have attracted the attention of the local government and quality supervision departments. Through the investigation, the Zengcheng Quality Supervision Bureau realized that in order to improve the quality of jeans garment products, enhance the independent innovation ability of enterprises, and promote the gathering of jeans industry, it is necessary to establish authoritative inspection technology organizations in the industrial clusters, so as to further promote the healthy and orderly development of the industry.

stay Guangzhou With the help of the Municipal Quality Supervision Bureau, in January 2011, the Guangdong Provincial Quality Supervision Bureau formally approved the Zengcheng testing institute to establish the Guangdong cowboy clothing inspection station. For this reason, the Zengcheng municipal government has issued documents and suggestions on the transformation and upgrading of industry and foreign trade, which made the construction of the station an important part of the technical inspection platform.

In the light of Jeans wear In the process of promoting the construction of the inspection station, the Zengcheng Quality Supervision Bureau focuses on cultivating the brand as the focal point, with the idea of "forming a leader, setting up a brand and driving an industry", and implementing "one enterprise and one policy", so that the jeans industry will turn from "OEM" to "design and manufacture" and "run its own brand". With the help of the inspection station, Xintang town is recommended to declare a professional town of jeans, establish a standardized public information service platform of the denim garment enterprises, entrust the third party international authoritative certification body to strictly examine the registered enterprises according to the denim garment certification standard, effectively enhance the added value of products, and promote the transformation, upgrading and sustainable development of Xintang jeans garment industry.

Under the technical support of the denim inspection station, the Xintang town has established a quality supervision network for jeans products, which not only realizes the whole process of quality supervision, but also improves the overall quality of the industry. It also plays an important role in helping enterprises solve technical problems. At present, we have successfully established a number of famous brand enterprises in Guangdong, such as Guang Ying, Chuangxing, Hengyu clothing, and so on.

Driven by the denim inspection station, the jeans industry of Xintang town has gradually put the core of its development on technology development and innovation. By strengthening technology upgrading and independent research and development, the transformation and upgrading have begun to appear, and the industry has begun to show an upside down trend. At present, the town has reduced about 400 casual and denim clothing enterprises through mergers, reorganization and standardized operation, but the total output value of the industry has increased by 30%, and the export of foreign trade has increased by 12%.