Xingcheng Swimsuit Speeds Up E Power Net Sales

Xingcheng, Liaoning, is located on the coast of Bohai, the "second Beidaihe" in the eyes of the common people.

Standing on the sea Xingcheng Since the 80s of last century, we have established the economic prototype of the workshop type coastal swimsuit processing. It is reported that the international bikini square with a total investment of 180 million yuan has just started construction on the ground last month, and the whole project will be completed in July 2014.

At present, Xingcheng swimsuit industry is from scratch, from small to large, from weak to strong, and Fujian Jinjiang, Zhejiang Yiwu also known as the three major national swimwear base.

2003 Xingcheng swimwear network sales start

In 2003, "SARS" changed people's consumption pattern. Many people first went online, shopping online for the first time. The Internet has gradually become an important channel for leisure consumption.

Xingcheng swimsuit began to put its products on the Internet this year, which made the locals see business opportunities, and also sold the first product of Xingcheng swimsuit. At this time, Xingcheng swimwear network marketing has quietly started. At the same time, in this year, China's electronics industry began to enter the track of rapid development.

In 2008, when the world financial crisis affected China's economy, China's e-commerce also opened up a very important page in history.

This year, the scale of China's online shopping transactions exceeded 100 billion yuan for the first time, and the growth rate exceeded 100%. The proportion of online shopping accounted for the total retail sales of China's social commodities also exceeded 1% for the first time. If the Chinese online shopping market is considered to be developing at a high speed before 2008, then 2008 marks the stage of rapid growth of China's online shopping market. Xingcheng swimsuit's online shopping is also entering the scale development in this year. Since the beginning of this year, Xingcheng swimwear's online shopping sellers and brands have been so powerful that almost every household has started selling swimsuits online.

In 2012, the effect of China's 4 trillion yuan economic stimulus policy subsided, some negative effects began to appear, and the national economy as a whole was not performing well. In this year, China's online shopping is booming. The "double 11" launched by Alibaba has really changed the concept of offline and traditional retailers. The price war triggered by Jingdong has attracted enough attention. The scale of online shopping market in China has exceeded 1 trillion yuan for the first time in the year. That is to say, in this year, the online shopping of Xingcheng swimsuit has become a new sales channel in swimsuit development in the true sense, that is, a new marketing mode of swimsuit export and swimsuit's traditional traditional sales mode. This year, Xingcheng swimwear's online sales exceeded 1 billion 500 million yuan mark.

As a new marketing method, Xingcheng swimwear network sales has brought opportunities and severe impact to the marketing of enterprises. All enterprises have made certain achievements in implementing network marketing, but there are still many deficiencies.

The first thing to bear is that the homogenization of products is more serious, and the products that sell well follow suit immediately. Because online shopping is a virtual sale, consumers can only see the appearance of the product and can not experience the product in person, so some swimsuit products can reduce the quality in this way, and the phenomenon of shoddy phenomenon is serious. Then, because online shopping is a low-cost operation, Xingcheng swimsuit can reduce the price by reducing the purchasing cost and promotional cost of enterprises, so as to expand product sales. At the same time, there is a vicious competition between businessmen and businesses on price. In addition, the management level of enterprises is backward and the mode of operation is out of date, which can not meet the requirements of rapid development of network marketing. There is also a low reputation of merchants, which restricts the development of Internet marketing, and makes consumers less satisfied after getting swimsuits, resulting in a larger proportion of goods being returned. The explosive growth of network sales will inevitably affect the traditional offline sales, and this phenomenon is becoming increasingly fierce.

Xingcheng Swimwear The future of "E"

From the restricting factors in the development of swimwear network marketing, we can see that there are both theoretical gaps and practical shortcomings. There are both macro management reasons and micro operation reasons.

Swimsuit sales, as a new marketing mode, is also an inevitable way for Xingcheng swimsuit to become bigger and stronger in the future. To this end, in order to speed up the development of swimwear network sales, swimsuit swimmen in Xingcheng are looking for ways to solve the problem.

In August 2011, jointly funded by 14 famous domestic and foreign Brand Company, including Xingcheng swimsuit brand, Sanqi, Ginger, Shu man, Bedis, Yi Meishan, POLO, FADS, and so on, the Xingcheng Tian Xi e-commerce Pioneer Park was established. The park is mainly built and implemented to build and implement the inside and outside sales platform of Xingcheng swimsuit e-commerce. The purpose is to serve online sales of swimsuit brands in Xingcheng, and now there are 40 swimsuit brands and 9 express companies. The platform has been in operation for 2 years. In the past 2 years, the service function of the platform has been constantly improving. It is mainly to help the network operators to standardize their operation, to control the product's random imitation, malicious price competition, pay attention to the training and transmission of e-commerce talents, to encourage university students to start their own businesses, to solve and coordinate the financial difficulties of the difficult enterprises and the electricity providers, and to exclude all external interference for the Xingcheng enterprises and the electricity suppliers. At the same time, Xingcheng has provided more than 40 enterprises with professional storage space, so that they can save delivery time and transportation costs. More than 1000 people have been employed in the platform. With the joint efforts of the platform and the electricity supplier company, swimwear sales have occupied half of the Xingcheng swimsuit e-commerce.

According to statistics, 70% of swimwear sold on the Internet in the whole country comes from Xingcheng brand, and 40% of it comes from Tian Xi. Xingcheng Tian Xi swimsuit e-commerce Pioneer Park is linking every coast of the world with invisible net. The establishment of the platform has realized the comprehensive service function in the true sense.

In 2012, the platform was awarded the "Liaoning small and micro enterprises entrepreneurial guidance base" and "Huludao service industry leading enterprise". The Xingcheng swimwear online sale has led the swimsuit brand of Xingcheng to find a new sales mode leading to the world.

In the future, the online shopping market will go to the era of product segmentation. People say that the platform will set up its own "bathing suit online shopping website" in 2015, so that the swimwear in the whole country will be sold in the swimsuit net of Xingcheng.

　　 ITM online shopping It is also a new trend of future development. ITM means "interactive trading mode", which combines e-commerce with traditional physical stores, so that online and offline resources can be fully integrated to optimize the market strategy. The ITM mode not only ends the opposition in the market, but also promotes each other, and restores the traditional entity shops, and returns to the healthy market competition.

Xingcheng swimsuit entrepreneurs have also realized that in the future business operations, they will no longer face a single market but a dual market. In the market strategy, enterprises no longer focus on single line or line based flagship duel, but on line information oriented, offline after-sales service as an extension of integrated operations. This requires swimsuit entrepreneurs and business people to change their strategic thinking.