Li Feng Supports Celebrities To Open Up Chinese Market And Marry Zhou Dafu

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > "peak" /a "has been badly burned by the rumours of the selling case.

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< p > after Chloe was "sold", its entry watch brand personas also became "target of public criticism".

"We can confirm that one hundred percent will not sell celebrities brand," Alain Zimmermann, chief executive of Mingshi Global CEO, said. "We also feel strange about the news spread on the Internet."

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< p > at the beginning of this year, Mingshi and a href= "//www.sjfzxm.com/news/index_c.asp" > Chow Tai Fook /a > clock signed an agreement to establish a joint venture in the mainland of China and formally enter the Chinese market.

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< p > at the same time, the financial weekly newspaper reporter verified the rumor to the Chloe, and the brand also said, "is this not the rumor a few years ago? We have not received such a notice."

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< p > < strong > the peak supports celebrities to open up the Chinese market < /strong > < /p >

< p > in fact, since 2011, Lifeng group has increased its support and devotion to celebrities, and it has also been included in the category of key cultivation.

In April of the same year, celebrities opened a brand new chapter and set the brand's motto: "Life is about moments".

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< p > name list is a brand new concept with "celebration" as its brand name. It hopes to become the most unusual intimate partner in the precious moments of consumer life, sharing warm moments such as birthdays, anniversaries, graduation ceremonies, early entry into the workplace or family gatherings.

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< p > with the birth of brand new slogans and concepts, the core series of celebrities is becoming more and more clear. They are the classic eternal Creadon (Clifton), the exquisite charm of the spirit (Linea), the dynamic elegance of Karp blue (Capeland), the harmonious and elegant Han Burton (Hampton) and the meaningful and strong Kathleen (Classima).

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The more obvious change of P is that celebrities will put more energy into the potential market of Greater China.

In the market activities, the famous brand moved the life of Han Burton to Sanya, Hainan.

In September 2012, the global debut site of the Chris series of celebrities core series also chose Shanghai to make customers in Greater China enjoy their eyes.

Compared with the fans of European countries, they could only get a glimpse of their appearance at the Geneva advanced watch and clock show in 2013.

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< p > increased investment in advertising.

For the first time in 2011, the famous scholar laid a year long advertisement in the arrival hall of Shanghai Hongqiao Airport terminal 2. As an important commercial city in China, Shanghai's visitors from all over the world will naturally be impressed by many and wide advertising images.

In addition, it has increased the advertising of watch magazines, fashion magazines and other media, and can also see celebrity LED advertisements in Shanghai and Beijing.

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< p > in the market research, the reporter found that the form of celebrity counters has gradually disappeared, replaced by the same store design and model display.

More and more stores in the form of shops continue to expand, the brand's website has also made a comprehensive upgrade.

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< p > all celebrities have changed in advertising, shops, websites, public relations and activities.

Behind these changes is the strong financial support of the group.

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Alain Zimmermann, the chief executive officer of P < a href= "//www.sjfzxm.com/news/index_c.asp" > celebrity brand "/a", issued a special document to celebrities staff worldwide: "the sale of celebrities is a rumor, and the group can't sell us."

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< p > < strong > marriage Zhou Dafu < /strong > /p >

< p > at the beginning of this year, Mingshi signed an agreement with Zhou Dafu watch, a subsidiary of Zhou Dafu Jewelry Group Co., Ltd. to set up an independent joint venture in mainland China: Celebrity clock and watch business, which is mainly responsible for the market promotion, sales and operation of celebrities in China.

When the news was first announced on SIHH this year, it caused quite a stir. < /p >

< p > Zhou Dafu chose to cooperate with Zhou Dafu to see the channel resources and brand advantages of Zhou Dafu.

Since its entry into the mainland, Zhou Dafu has expanded rapidly, relying on the advantages of capital, brand and management. It has already occupied a larger market share, and the channel outlets have also formed a certain scale.

The establishment of a joint venture will also be an opportunity for Zhou Dafu to accelerate the development of advanced watch sales.

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< p > Alain Zimmermann told reporters: "we hope that we can quickly enhance the visibility of the famous brand in China, so we also need a group that understands the Chinese market to help us develop the Chinese market faster and increase investment in this market.

We believe that the cooperation with Zhou Dafu group can promote better and faster sustainable development in China on the premise of quality assurance.

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< p > but Zhou Dafu group is not the exclusive distributor of celebrities. The brand will still maintain good cooperation with existing distributors, such as the name list city, the king and so on.

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< p > brand says: we will cooperate with different distributors according to different cities, regions or shopping malls.

But on the other hand, we will open some new stores through Zhou Dafu.

These are all progressing steadily.

That is, celebrities want to maintain cooperation with the original distributors, and also hope to expand their expansion in China through Chow Tai Fook.

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