The Second Haixi International E-Commerce Festival Will Be Held In The "Wireless Era".

Less than p ago, the second Haixi international network festival was held. In this network business Festival, the mobile electricity supplier has become the hot topic of discussion for Quanzhou electric providers. E-commerce will enter the era of "wireless", and mobile e-commerce will start to emerge with the convenience of attributes. < /p >
< p > < strong > > a href= > //www.sjfzxm.com/news/index_c.asp > mobile terminal < /a > consumption increased obviously < /strong > /p >
The day before "P eleven", Ms. Chen, who lives in Qingyang, took advantage of the rest of the weekend to mark all the products she saw on the cell phone. "Double eleven" morning and noon, on her way to work and lunch break, she finished the purchase of two target products on the mobile phone client, including a new windbreaker coat and several bottles of essential oil. < /p >
< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > windbreaker coat > /a > reduced by 200 yuan, essential oil is also half price promotion, bought 3 bottles at once, saved up about hundreds of dollars. Ms. Chen said that busy work and high prices in the physical store made her increasingly rely on online shopping to solve everyday needs. Since last year, when she changed her new smart phone, the online shopping mode began to transfer from the computer to the mobile phone. About five or six times in the ten online shopping were completed on the phone. Especially in the rush hour and the waiting time, the peak period of mobile Internet shopping. < /p >
< p > Ms. Chen is just one of many cases of consumers using mobile e-commerce shopping. In fact, the electricity supplier in Jinjiang also felt this change. "Double eleven day", we completed a total sales of 900 thousand yuan, of which mobile phone clients accounted for 30%. Ding Si Di, general manager of Fujian Randy trading company, said that as a casual man's clothing category, the consumer of mobile phone clients increased significantly this year. < /p >
< p > zero a href= "//www.sjfzxm.com/news/index_c.asp" > leather shoes < /a > electricity supplier responsible person also revealed that this year's "double eleven", Taobao mobile client turnover accounted for 1/6 of the total turnover, a significant increase over last year. While another bathroom electricity supplier accounts for only 4%~5% of the amount of transactions completed by the mobile client, but the person in charge said that mobile e-commerce is more suitable for fast moving products and small pieces of goods, and that the prices of goods such as building materials, bathroom and other high prices are not as obvious as those of the above products, but from a single enterprise, the growth of this part of the channel is also enormous. < /p >
< p > in fact, as early as last year, mobile e-commerce began to emerge with more convenient attributes. According to the statistics of Taobao, last year's "double eleven" day, the total volume of mobile phone shopping reached 960 million yuan. This year, the data was refreshed after one hour of "double eleven": mobile Taobao "double eleven" overall Alipay turnover was 5 billion 350 million, which was 5.6 times last year; the number of single day active users reached 127 million; the number of mobile phone Taobao single day transactions reached 35 million 900 thousand, and the number of transactions accounted for 21% of the total. < /p >
< p > this double eleven is the precursor of the outbreak of mobile Internet shopping. This year's "double eleven" battleground has extended to the mobile Internet, and all mainstream electric providers are working closely with mobile channels and application platforms to expand the mobile terminal market. It is understood that the "double eleven" Eve, including Taobao, Jingdong, the United States and other mainstream e-commerce providers have increased the promotion and advertising investment in the mobile terminal. < /p >
< p > < strong > mobile diamond mine < /strong > /p >
< p > for Jinjiang traditional enterprises, now is a good time to enter the wireless business. Insiders said that although the habit of consumer phone shopping has not yet been fully established, there has been a very considerable flow. "The future is not a gold mine, but a diamond mine." < /p >
< p > in fact, Jinjiang enterprises have begun to excavate this "diamond mine" step by step. "Through APP, customers can carry out online and offline integration (O2O) shopping in the park, that is, customers can try out online order online, or pick up goods online and enjoy super value after-sales service online. Moreover, through the APP order, customers can enjoy the discount and convenience that can not be enjoyed under the line. " Ding Hui, chairman of the board of directors, said that in addition to opening flagship stores on the three party e-commerce platforms such as Tmall, Jingdong, No.1 store and Yintai, at present, the online sale of APP has been completed and entered the testing link. It is expected to be launched at the end of December. < /p >
"P", and Amy brand male is also vigorously developing mobile e-commerce. Prior to this, Ge men Xiamen Branch officially entered the Xiamen Software Park, mainly responsible for the development of male mobile terminals and future creative marketing. Wu Zhichao, general manager of Ge male, said that the mobile terminal of male actor has been launched, including two forms of APP and WAP website. < /p >
< p > "mobile phones can carry out a lot of innovation, for example, the biggest feature of mobile phones is location information, you can combine e-commerce and location based services (LocationBasedService, LBS). In the future, mobile e-commerce can push more accurate information to consumers according to the location of consumers. Lu Zhenwang, an e-commerce expert, said: "cell phones are natural things. In the mobile Internet era, this is the real opportunity. Take Taobao as an example. One of the most important deformations this year is to give buyers a fragmented reading time. < /p >
< p > and in the view of general manager Deng Youjun, the value of mobile e-commerce is not only the expansion of sales channels, but also changes in the formats of users and the entire electricity supplier. < /p >
< p > "in the era of mobile e-commerce, those who do not have PC (Personal Computer personal computers) but have mobile phones, such as security workers, can buy goods through mobile e-commerce. The combination of localization, mobile technology and electronic commerce has completely changed the way people get information and use e-commerce. Users can get information completely and can pay at any time. " Deng Youjun told reporters. < /p >
< p > < strong > is not just the translation of PC end > /strong > < /p >.
< p > with the rapid popularization of mobile intelligent terminals, the security of mobile payment has been gradually improved. These fundamental improvements have broad prospects for mobile business development. Because of the characteristics brought by these foundations, the combination of mobile business and LBS, scanning photography, communication and sensing can extend the new business mode different from the PC terminal. < /p >
< p > however, this is not to say that the development of mobile e-commerce has been very mature. In fact, on the contrary, many of the design of Quanzhou's electricity supplier are just PC translation. "For example, showing products to users is actually not so perfect, because the screen of a mobile phone is only 7 inches larger, so the amount of information that can be displayed is not too much, and the definition of the image is also very low. When users are using, the frequency of clicking is higher than that of search." Lu Zhenwang told reporters that from the perspective of product attributes, products with relatively low unit prices are often suitable for purchase when they are "wandering". The smaller screen size of mobile devices and the less carrying information of products are not suitable for the purchase of larger amount of products. < /p >
< p > in fact, the mobile electricity supplier is still in its early stage. Most of the electric business enterprises are still using the PC end thinking to make mobile terminals. However, online shopping under the tide of mobile Internet needs some other ideas to deal with: the traditional mobile terminal consumers' shopping habits have not yet been formed, and there are many blank points in the layout and display of goods and even the products, which depends on who can take the lead in these aspects. < /p >
< p > "mobile Internet is a hot topic of the electricity supplier, and nobody can get around. The "double eleven" mobile terminal's momentum is similar to that of the traditional PC terminal just a few years ago, all of which are a few steps to take advantage of, take advantage of, and make progress. Because our main customers are older, our customers' habits of using mobile phones are different. For example, mobile payment may be a bottleneck for these customers. For mobile phone ports, I prefer consumers to use fragment time to understand, just like watching the news, there is no big time to sweep goods, you can have a look at the fragmentation time, so that requires your products to be unique, to have a "burst point", of course, it is more difficult to do so. Que Binjie, chairman of Fujian Ning Ning Agel Ecommerce Ltd, told reporters that Quanzhou enterprises should abandon the "one to many" thinking mode formed in traditional channels and have a "one to one" customer relationship management consciousness in a much more interactive channel of mobile e-commerce. < /p >
< p > "although this will bring great challenges to the electricity supplier team, it also means putting more manpower and resources into it. But after the investment, it will find that the electricity supplier will also become an intelligent platform for the enterprise to collect the key information of the customers. On such a basis, the ability of the enterprise to create customers will also greatly improve. But bin Jie said. < /p >