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Young Shop To Take The Road Of Electric Business Development, Xintang To Create Personalized Cowboy Leadership Brand

2013/12/3 13:25:00 73

2013 China Guangzhou (Xintang) international denim garment Festival and the first cowboy goods (Xintang) Fair ended in Xintang international cowboy fashion city. Under the background of the spanformation and upgrading of the garment industry, the success of this international cowboy dress Festival and cowboy fair is of great significance for the "a href=" //www.sjfzxm.com/news/list.aspx ClassID=101112107105 "Xintang cowboy /a" to speed up the realization of the electricity supplier and the rapid development of the world. 
 according to Zhan Xueju, President of the Xintang chamber of Commerce of the organizer, through the development of 30 years, Xintang cowboy has won the reputation of "cowboy viewing China and Chinese cowboy watching Xintang". The output and export volume respectively account for 60% and 30% of the total volume of the country. The existing denim clothing and related supporting enterprises are nearly 10000, involving nearly more than 30 industries, more than 300 thousand employees, more than 1000 registered Jeans Brands, and daily production capacity up to about 3000000. The products sell well all over China and are exported to dozens of countries and regions such as Russia, the United States, the European Union and South Africa. 
 in spite of such brilliant achievements, in recent years, with the rise of cotton prices, appreciation of the renminbi, rising labor costs, shortage of workers and increasing competition, the Xintang cowboy industry in 2012 dropped by 30%, and its profits dropped to less than 5%. This means that Xintang's former "cowboy paradise" is facing the problem of upgrading brand awareness, accelerating technology upgrading and building an electronic business platform, so as to realize the spanformation and upgrading of the entire denim garment industry. That's exactly what the focus of attention is from the joint government of the sponsors, the China clothing association, the China Fashion Designers Association, the marketing experts, the denim clothing business representatives, and the representatives of many cowboy industries from South Africa and Kampuchea. At the new The Phoenix City Hotel in November 29th, the high-end Forum of Xintang cowboy industry spanformation and upgrading has become the focus of attention. 
Liang Zhiwen, MBA professor of Zhongshan University and famous brand marketing expert, pointed out that China's Cowboy brand is still in its growth stage, and there is no real international brand yet. P To build brand, enterprises should build brand value according to the price of human nature. For Xintang's Denim enterprises, we must dare to abandon the context set by the international brand, find the basis from the excellent traditional culture of China, rebuild our brand values, realize the spanformation from the use of wooden sticks into the hole to the value of golf. 
Ye P, vice mayor of Zengcheng, pointed out that building a brand must have its own local characteristics rather than simply pursuing the so-called international trend. Because each nation has its own unique aesthetic, many cowboys in Xintang have created and created the world. It is precisely the design and manufacture of jeans based on our own aesthetic standards that we have achieved today, but this is far from enough. Enterprises should find inspiration from traditional Chinese culture and realize the differentiation and individualized competition with international cowboy brands. 
 Mark, a cowboy Mark from South Africa, believes that the advantage of the whole industry chain of Xintang cowboy is that the biggest disadvantage to the international market lies in the fact that it is too long from the order of products to the shelves, and some even for four or five months. And the international clothing brand ZARA, known as a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107107" and fast fashion fashion /a, is only 10~15 days from clothing design to shelves. In the fashion industry that is changing rapidly, the turnover of commodities in the supply chain links will mean depreciation. Here we can see the gap between Chinese clothing industry. 
 as the representative of this year's cowboy Festival and the representative of the forum, Ida Do, who has evolved from the well site system in China's Shang and Zhou dynasties, is making a fast adaptation to the market changing O2O business platform young shop and general manager of Guangzhou Baihui Garments Co., Ltd. Deng Yijiang believes that there is no backward industry, only backward technology and backward marketing methods. In the era of electronic commerce, as long as product quality is guaranteed, coupled with good fashion design ideas, and with unique business models, shortening the supply chain time, the spanformation and upgrading of Xintang cowboy industry is not difficult. And Bai Hui clothing launched a O2O e-commerce platform young shop that allows anyone to start a business at zero threshold, and can reproduce it without limit. It is a bold attempt to lead the cowboy industry from pure entity to personalized cowboy customized network service. 
 "from the annual sales of double eleven, we can see that the electricity supplier has no way to stop it. In 2012, Wang Jianlin, chairman of Alibaba's board of directors and chairman of Wanda Group, who won the CCTV China economic annual personage award in 2012, won ten years after the award ceremony. We believe that in 10 years, the electricity supplier in China's retail market will account for more than 50%, and Ma will win. " Deng Yijiang said that it is optimistic about the good prospects of the electricity supplier. Before it was ploughed for 20 years in the traditional manufacturing field of jeans, nearly 2 million jeans were sold and exported to more than 10 countries and regions such as Europe, the United States and Canada. Baihui garments, which made OEM brand names for many international cowboy brands, spent a lot of money on launching the O2O electric business platform young shop. 
 according to the reporter, the O2O electric business platform young shop is based on the infinitely propagating fission field business road to create a cowboy clothing e-commerce brand. "The obvious advantage of this platform is that it can attract a lot of entrepreneurs who lack money and dreams, especially those with great pressure on employment. Zero funds can set up a personalized cowboy custom shop in the young shop. After opening a shop, he can make use of his influence and relationship network to achieve the online order of jeans, and the rest of the work is completed by the company. In other words, as a shop owner, as long as he can take orders, he can get 30% of the profits from the order. " Deng Yijiang said, "the mine field business road has created a spanparent mechanism of how much interest each link has on the sales chain, so long as it can receive orders, there are benefits, so as to achieve full staff marketing." 
 Deng Yijiang said that after achieving full marketing, the company headquarters without worry about orders can focus on improving the quality of products. Quality is the foundation of brand building. According to the reporter's understanding, the demand of young shops for jeans quality is almost harsh. "For us, through cooperation with a number of international cowboy giants, we are deeply aware that jeans, even if there are redundant threads, are not allowed, and they can be returned as unqualified products. Each pair of jeans will be tested by a special metal detector before packing, to test whether there is a broken needle in the cowboy cloth. If it's children's jeans, the quality requirements will be higher. 
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 in terms of creativity, the most important thing that young shops get is a variety of creativity because they can use the individualization of every consumer's initiative. Personalized customization, as the name suggests, is tailored to the needs of consumers and tailored for individual services. It usually designs suits his personal fashion and clothing effect according to the consumers' physique, skin color, occupation, temperament, hobbies, and wearing occasions, and highlights the consumers' distinct "self" and "individuality", so as to achieve a completely private experience. Therefore, when consumers design or think of styles, or from magazines or TV dramas, they can see their favorite styles of clothing, especially the styles of movie stars, while drawing on their styles, they can integrate their own personalities and ideas in any form of innovative design. With these personalized jeans, consumers will have both celebrities and embarrassments. Therefore, after the personalized personalized cowboy customized service launched by the young shop, the cowboy came to be customized and the star made the same custom. It is sought after by a host of fashion directors, entertainers, business owners, executives, white-collar workers, and college students. 
 according to the introduction, it is the importance of the network business platform. At this international cowboy dress Festival, the organizers released the cowboy network information service platform and e-commerce platform established with the a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > Alibaba < /a > cooperation. Through the advantages of the network, we hope to shorten the shortage of the supply chain too long, and really turn Xintang denim from "Xintang manufacturing" to "Xintang creation", and turn the price advantage into brand advantage.