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Interpretation Of How To Create A Good Sales Atmosphere

2014/3/27 13:00:00 17

PromotionMarketing StrategyOperation And Management

< p > often find an interesting imagination, also doing an off court promotion at a shopping mall doorway. A brand is in the market, and the other is neglected. From the surface, they also have a publicity stage. They have hosts, audio and promoters, but they should be very different from the hardware facilities. Even the bad ones may be better from hardware.

Why do I have such a situation? I think I need to learn what I am talking about today. According to my many years of terminal experience, I sum up 3 effective ways to create a promotional atmosphere.

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< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > propaganda material < /a > arrangement < /strong > /p >


< p > the promotion of promotional activities at the terminal is essential for the distribution of publicity materials.

The layout of publicity materials will directly affect the creation of terminal sales atmosphere. Just imagine, a terminal promotion campaign, only people and products placed in that place, can arouse customers' attention, and can attract popularity? No one's participation, this promotion effect can be known.

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< p > < strong > two, < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion personnel < /a > image building < /strong > /p >


< p > the image of the terminal staff at the terminal promotion is also an important aspect of the promotion atmosphere.

In terms of personnel, we must achieve the following points: < /p >


< p > 1, terminal promoters uniformly wear company clothing.

< /p >


< p > 2, sales promoters and posters should pay attention to courtesy, know how to identify potential customers, and not be willing to do so.

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< p > 3, terminal sales promoters should pay attention to their behavior when presenting products to customers, so that they can really serve as consultants for customers.

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< p > 4, rotate at halftime or at meal time to ensure that customers are greeted at any time before promotion.

< /p >


< p > < strong > three, promotion site organization < /strong > < /p >


< p > promotion site < a href= "//www.sjfzxm.com/news/index_c.asp" > organization work < /a > is very important, organization is not good, the scene will be quite chaotic, affect the terminal promotion atmosphere do not say, also affect the image of the enterprise.

< /p >


< p > 1, keep the scene customers neat and orderly. In order to do this, someone has to maintain order in the field when customers come over.

< /p >


< p > 2, and properly grasp the promotion and publicity atmosphere at the scene.

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< p > 3, control the whole promotion process.

< /p >


< p > 4, organizing and coordinating the division of labor among different groups, and putting the responsibility into people.

Who is responsible for the distribution of gifts? Who is responsible for publicizing Hawking? Who is responsible for receiving important customers, such as news media, big customers, etc.

< /p >


< p > 5, to prevent competitors from interfering.

< /p >


< p > the construction methods of the 3 terminal promotion atmosphere are complementary. Any one who fails to do something will affect the promotion atmosphere.

< /p >

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