How To Make "Comic" Cartoon Style In Fashion Show?

< p > talking about anime and < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >, the customary view is that the latter is regarded as the derivative of the former, and can not be separated from "authorization" or "OEM".

In this way of thinking, the two are in the upper and lower reaches of the industrial chain, and their connections are linear; in fact, because of their similarities in the two aspects of image design and consumers, animation and clothing naturally have a fairly large intersection -- children's clothing.

Using this set of rather than linear thinking to observe, we will find that animation and clothing should not be limited to derivatives, but also in the creative and design symbiosis.

< /p >

< p > < strong > how does the cartoon wind blow at the fashion show < /strong > /p >

< p > at the end of March this year, China International Clothing < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > exposition is the twenty-second session, but it was the first to be established in October 2007 in Dalian Hu Jun Comic Culture Development Co. Ltd., while the "7 year old" Xiamen big brother animation Limited by Share Ltd is the third time to participate in the exhibition.

< /p >

Compared with last year's 306 square meter large booth and over 30 meter long LED display wall and the 25 meter long 360 degree ring cinema, this year's booth has "shrunk" a lot.

"In the first two sessions, we were all booths individually. This year, we are participating in the exhibition of Shishi, which is located at the headquarters of Jian Jian group, the parent company of the controlling parent company. Although the booth size is small, but in terms of construction, display and activity, it still promotes the fashion style of animation, highlights the animation culture, and highlights its individuality while integrating into the charm of" Oriental Milan ".

Zheng Fangping, deputy general manager of Xiamen big brother animation Limited by Share Ltd, told reporters.

< /p >

< p > on the both sides of the entrance of the big brother's booth, there are models of animated image "Xiao Rui" and "big devil", and 4 large cartoon dolls are walking slowly in front of the booth.

The small leather playstand opposite the door set up a game called "Hercules challenge, iPad mini and so on you win" in the doorway, attracting young men to play the hammer. The 4 hanging wall televisions in the exhibition hall play the animated cartoon "Xiao Pi Pi". On the side of the exhibition board, it is called "the first 3D animation giant in children's clothing industry, leading the new wave of animation marketing".

It is understood that the film has 4 episodes, 104 episodes, 26 episodes per season, and 13 minutes per episode. The first season has already been broadcast in CCTV and other media, and the second season is being produced.

< /p >

< p > is different from the brightly painted background plate in big brother and little Playhouse. The Dalian Hu Jun comic booth takes the hand drawn wind.

On the white background wall, there are both Hu Jun's handwritten cartoon characters, smart rats and modern monkeys. He also posted stories and cartoons that he had published and published before. Of course, there are all kinds of children's T-shirts decorated with these cartoon images.

< /p >

< p > > "I have drawn cartoons for nearly 30 years, mainly based on four and multi story comics. Mischievous winter and winter, smart and confused mice and modern monkeys are long comic images that have been recognized by the market, but because of the lack of cartoons, the influence has not reached the whole country."

Hu Jun, chairman of the Dalian Comic Culture Development Co., Ltd. Hu Jun said with a smile that he and his wife Li Kunming followed the Dalian Pavilion for the first time to participate in the national professional a href= "//www.sjfzxm.com/" target= "_blank" > the clothing exhibition "/a".

< /p >

< p > {page_break} < /p >

< p > < strong > do the "comic" comics < /strong > /p >

Less than P and last year, the clothing brands such as "Xiao Pi Pi" and "Jamibare", which were seen by reporters last year, made cartoons "wear a href=" //www.sjfzxm.com/ "target=" _blank "and" clothes /a ". Compared to this year's naughty winter and smart and confused mice, they can be said to be doing" wear "paintings.

< /p >

When p talked about the story from cartoons to costumes, Li Kunming's speech box was opened.

"I majored in fashion design, and I worked as a comic assistant for Hu Jun before. We spent many years on paper fees, and we always wanted to find a breakthrough."

Li Kunming told reporters that in 2008, she and a friend in Guangzhou tried to make clothes. She provided version, design, effect picture, and so on, and was asked by friends to find factories in Guangzhou.

"At first, we thought things very simply, but later we found that the samples and the design were not the same thing. The fabric, color and design were not what I wanted."

Li Kunming said.

< /p >

In the end, Li Kunming chose to make in Dalian. P

After all, the clothing industry is a pillar industry in Dalian. It has a congenital local advantage. The garment processing factory is also willing to pick up some local documents in the gap period, not to mention a brand. In order to protect copyright, Hu Jun cartoon registered two children's clothing brands in 2007: "naughty winter and winter" and "smart and confused mouse".

In 2009, Li Kunming took a group of clothes to the Hangzhou International Animation Festival to explore the way, and sold more than 300 sets of parent-child dresses on an inconspicuous stand.

"Hangzhou has our Comic Reader, and he sees the clothes asking which is Hu Jun, and I said he did not come.

In the second year, we went along with our books and clothes and sold clothes on the side.

Li Kunming said, "however, there are more retail outlets and less cooperation. We also have to take part in other exhibitions to find opportunities. In 2012 and 2013, we participated in the Dalian International Fashion Festival."

< /p >

Hu Jun and Li Kunming gradually understand their position in the national animation industry, and gradually have confidence in themselves. They also strengthen their determination not to authorize themselves to do P.

In 2013, the brand name of "naughty winter and winter" was selected as the "national animation brand construction and protection plan". At present, more than 10 mobile comic books and more than 5000 screens have been set up on China Mobile mobile animation base. It has been set up in the Z28 fashion Silicon Valley of Dalian to set up a brand image shop.

"Our goal is to create an industry chain development model of" original Comics - new media animation, children's wear and other derivatives ", and focus on children's R & D, design and online store construction.

Hu Jun told reporters.

For the purpose of the first show clothing and accessories fair, two people are very clear: find 3 kinds of partners, one is factories without brands, two is strategic investment, three is the electronic business platform, and factories and electric providers all have intentions.

< /p >

< p > {page_break} < /p >

< p > < strong > Animation creativity and design services should be integrated into < /strong > < /p >.

< p > animation companies have stepped out of the animation industry and have reached cooperation intentions in other industries.

Zheng Fangping told reporters that in recent years, he has participated in other professional exhibitions such as the Canton Fair, Chengdu sugar and wine fair, toy fair, Shanghai pregnancy baby show and other non professional animation industry.

"Exhibiting good results, on the one hand, because of the continued influence of big brother's brand influence, his works" potato man "," Xiao Rui and the great devil "have been recognized by more and more manufacturers and businesses. On the other hand, we also take the initiative to participate in the supporting activities of the exhibition and promote the item.

< /p >

< p > early April, Li Kunming first went to Yiwu to take part in a promotion meeting held by the Zhejiang merchants exchange and the Yiwu cultural fair. Then she visited an electronic business platform in Hangzhou and a children's clothing design and Research Institute in Huzhou. She also went to Zibo to see a factory.

"Some of us have taken a fancy to our cartoon design ability, and I hope I can carry out fashion design for their image, but I can't do this cooperation."

Li Kunming said.

Indeed, although costume design is the expertise of Li Kunming, it is also the competitiveness of Hu Jun comics.

"I am responsible for comic content, and the comic images on costumes are extracted by her."

Hu Jun told reporters that "those images fall into clothing and have to be redesigned. The pformation of comic language into clothing language is a complex process, not that the comic images are good, but printed on clothes."

< /p >

< p > "the cross border advantage of animation lies in its strong penetration ability and the close integration with the real industry."

Zheng Fangping believes that the crossing point of big brother is the concept of "animation and fashion". Animation is not the ornamentation or decoration of clothing. Animation works are not clothing advertising films. The best result of interpenetration of animation and clothing is the formation of animated culture and emotion recognized by audiences.

< /p >

< p > but how can the two different industries be deeply integrated? Zheng Fangping said, "it is not easy. Because of the different nature of the industry, there are obvious differences in product design, sales and promotion, and need to gradually run in. Another prominent problem is talent. Cross border integration needs to understand the comprehensive talents of two industries."

< /p >

Li Kunming, who has been studying fashion design, has been comic with Hu Jun for many years. Her tacit cooperation with Hu Jun is beyond the reach of many animation enterprises and garment enterprises. For their T-shirt, if Hu Jun is doing cultural and creative work, she will provide design services.

< /p >

In P, March, WeChat's circle of friends was widely praised by the State Council for issuing some opinions on promoting the integration and development of cultural creativity and design services and related industries. As well as the implementation opinions of the Ministry of culture on implementing the idea, Li Kunming was very pleased because "the way is right."

Zheng Fangping said, "the government's introduction of industrial policies has a guiding and normative role in the development of the industry. It will also enable more enterprises and capital to pay attention to this field.

For practitioners, it means that there will be more competitors, and the gathering of talents and resources is bound to spawn the successful mode of cross-border integration.

< /p >