Proud And Famous, Multi Channel Layout Formally Enters The Line.

"P" recently, the country's leading a href= "//www.sjfzxm.com/" fashion /a fashion ladies officially announced that as the layout of the company's multi-channel strategy, it has officially launched the official flagship store in Tmall, the largest retail website in China.

It is worth mentioning that on this line, the pride will provide online products for the purchase habits and preferences of online consumers, and form complementary strategies with offline.

And the online membership mechanism has been opened up. Online membership cards can enjoy online discount and provide more exclusive services for offline members.

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< p > as the most important fast fashion women's clothing in China, after sixteen years of precipitation and development, the distribution of the proud terminal stores has reached Fujian, Guangdong, Guangxi, Zhejiang, Jiangsu, Jiangxi, Shanghai, Chongqing and other provinces and cities, occupying important locations in major cities.

It is understood that the expansion of the online market will be a supplement to the online store under the name of pride. "Online sales will help expand the influence of pride in the e-commerce market, and is also the best way to serve the whole Chinese consumer with pride."

Proud general manager Lin Jinyong said.

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< p > it is reported that pride has made preparations for the March. "Our product design, R & D team and marketing and retail team have fully contrasted the different consumers on the line for half a year. For example, their cognition of fashion trend is different and their income level is different. Therefore, the products we offer will also be targeted.

In addition, we also studied the psychological characteristics of online consumers, such as their interest in social media interaction. They are more young and more receptive to new things. Therefore, we have designed topics in micro-blog, forum, WeChat and other media to attract their attention to pride, so as to introduce traffic to Tmall stores.

Chen Yongju, assistant manager of the famous general manager, said.

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< p > Lin Jinyong said, "launching the official flagship store on the mainstream leading shopping website is the first step of the pride in the e-commerce market.

In the coming months, we will have more kinds of popular products on Tmall's official flagship store, so that all Chinese consumers can enjoy the quick and convenient shopping experience at any time and anywhere.

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< p > Lin Jinyong also revealed that while expanding the online marketing, the pride will also actively promote the layout of WeChat's a href= "//www.sjfzxm.com/" > O2O < /a >.

"We will build the interaction between customers, fans and brands on WeChat, micro-blog and other platforms, build a loyal fans group through drainage, provide fans with multiple enjoyment of online consumption online experience, and finally realize the pride of O2O platform building and operation."

For the development prospects of the women's clothing market, Lin Jinyong is quite confident. "The Chinese women's clothing industry has not yet been formed. At this time, the strength of the adverse market forces is laying the market foundation for the future mainstream of women's clothing brand."

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< p > < strong > proud name a href= "//www.sjfzxm.com/" > Tmall < /a > official flagship store.

From P to April 25th, the proud Tmall flagship store will launch a trial sales deadline for "new products coming to the peak".

Activity details click chain (http://jiaoaomingdian.tmall.com) < /p >

< p > now consumers can buy hundreds of high-quality and fashionable products through Tmall's official Tmall flagship store (http://jiaoaomingdian.tmall.com).

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